Andréa Maria Cecil Topper Email & Phone Number

San Jose, Ca, Us

Santa Clara, Ca, Us

► Serve as communications adviser and partner to President and CEO Padraig McDonnell.► Lead CEO communication strategies and tactics for internal and external audiences across multiple platforms and mediums.► Oversee corporate communications.► Oversee employee communications.► Collaborate with internal and external partners to create best-in-class communications that not only inform but inspire, motivate, and drive momentum and excitement.

Santa Clara, Ca, Us

► Served as communications partner to former Agilent CrossLab Group President Padraig McDonnell, now CEO, and to current Agilent CrossLab Group President Angelica Riemann.► Support group president's communication strategies for internal and external audiences.► Support communication strategies and tactics highlighting Agilent CrossLab Group's work for internal and external audiences.

London, England, Gb

StoryTerrace is a fast growing, consumer-tech scale-up with 50-plus employees and a pool of over 750 vetted freelancers in Europe and the United States. The company’s vision is to create a world in which every life story is captured in a meaningful way.

► LEADERSHIP:► Lead learning and development for CrossFit Silicon Valley coaches.► Ensure safety and satisfaction of all members.► Coach each member of the training staff to be part of a singular, cohesive team.

➡️ PROFESSIONAL HIGHLIGHTS: ➢ Developed and implemented professional development for all coaches.➢ Improved customer experience for all gym members.➢ Elevated standard of coaching that led to a 20% increase in membership.

Palo Alto, California, Us

► LEADERSHIP:► Drove change-management efforts through companywide employee communications and created internal-communications function in this rapidly scaling organization.► Served as a strategic business partner and provide strategic counsel and executive writing support for co-founder/co-CEO AmirAli Talasaz.► Responsible for driving internal change communications as a trusted adviser on organizational change, leadership, and company culture.► Strategic thought partner; provided clarity on business issues and prepare internal communications for various audiences before, during and after quarterly business reviews and long-range planning.► Simultaneously guided, coordinated, and executed complex internal-communications projects within stringent timelines and budget parameters, delivering authentic messages that informed and inspired.➡️ PROFESSIONAL HIGHLIGHTS: ➢ Developed and implemented companywide internal-communications and employee-engagement strategies that galvanized employees around the company’s mission and vision and drove employees' understanding of business strategy, priorities, and key initiatives. ➢ Ensured consistency and alignment of internal-communication activities across all functions and regions.

Santa Clara, Ca, Us

► LEADERSHIP: ► Provided strategic direction and leadership on further development of Agilent’s internal-communications strategy and drafted strategic communications for CEO Mike McMullen and HR SVP Dominique Grau.► Shaped and strengthened company culture via employee-focused communications and prepared communication materials for internal audiences.► Translated strategic activity into messages and activities relevant at a departmental and individual level.► Led employee-focused internal communications, including change management and crisis, drove internal change communications within this function.➡️ PROFESSIONAL HIGHLIGHTS: ➢ Created, guided, and coordinated video-podcast team named winner in "Intranet Video" category of Ragan’s 2020 Employee Communications Awards; competed against Ford Motor Co., John Hancock, and Deloitte. Attained honorable mention in "Executive/Leadership Communications" and "Feature Article."➢ Collaborated with colleagues to ensure internal engagement during major communications moments and led internal COVID-19 crisis communications. ➢Authored written messages to employees and video scripts to assist CEO and SVPs in keeping staff engaged and informed at the height of the COVID-19 pandemic.

► LEADERSHIP: ► Writing coach and editor to Chris Spealler, author of "Speal: A David and Goliath Story." Available on Amazon.► Writing coach to Rory McKernan, ghostwriter of "Dottir: My Journey to Becoming a Two-Time CrossFit Games Champion" by Katrin Davidsdottir. Available on Amazon.► Editor of "Lifting the Wait" by Athena Perez. Available on Amazon.► Writing coach and editor to Jason Ackerman on "Best Hour of Their Day." Available on Amazon.

Boulder, Colorado, Us

► LEADERSHIP: ► Developed internal-communications content, campaigns, event programs, commercial scripts, infographics, and ghostwriting requests.► Collaborated with managing editor on content strategy, writing, and development coaching.► Advised exclusive committee that formulated and continually revised CrossFit Style Guide.► Strategized, developed, and created Web content to engage global CrossFit community.► Delivered strategic direction and leadership; coached staff, freelance correspondents, and junior editors on content development.► Identified audiences to galvanize around the brand's mission, culture, and values.► Coordinated and balanced CEO-driven editorial calendar.► Identified content through metric analysis, social media engagement, and community polling.➡️ PROFESSIONAL HIGHLIGHTS: ➢ On media team that grew the brand from 2,230 gyms in 2010 to 15,090 worldwide in 2018.➢ Devised content strategy for web-based CrossFit Journal, collaborated with the Managing Editor and strategy teams.

Boulder, Colorado, Us

• Coordinated Facebook, Twitter and YouTube accounts, each with ~1M followers or more.• Collaboratively led two social-media managers.• Strategized and developed content for each platform, focusing on user engagement. • Tracked platforms’ analytics and adjusted strategies accordingly to further engage users.

Boulder, Colorado, Us

• Coached 10 novice writers in Australia, Europe, North East and Southern California. • Developed and assigned content for CrossFit Community website.• Reported and composed articles as needed.

Boulder, Colorado, Us

• Steered team of three writers focused on competitive CrossFit athletes in the North East. • Developed and assigned content for CrossFit Games website.• Orchestrated 18-person media team at 2012 Reebok CrossFit Games North East Regional.• Ran related Facebook and Twitter accounts, focusing on user engagement.• Reported and constructed articles as needed.

Boulder, Colorado, Us

• Reported, scribed and edited articles for the CrossFit Journal and CrossFit Games websites.• Drafted abstracts for videos published weekly on the CrossFit Journal website.• Crafted copy for the annual CrossFit Games event program.• Collaborated with senior leaders on articles and training manuals.

Harrisburg, Pa, Us

The Central Penn Business Journal is a B2B (business-to-business) publication that also published magazine supplements.• Spearheaded content strategy, development and design of 5 editorial magazine supplements. • Devised social-media strategy to engage readers.• Supervised all reporters and coached them on developing content.• Authored technology-for-business blog.• Hosted weekly video show focused on top regional business news.• Administered daily Web and weekly print operations in partnership with Editor.• Balanced publishing relevant content with requirements of Sales Department.• Award: Bronze, Best Staff-Generated Blog, The Alliance of Area Business Publications (2010)

Harrisburg, Pa, Us

• Spearheaded content strategy, development and design of 5 editorial magazine supplements.• Created and devised social-media strategy, including content development and publishing.• Coached 3 reporters.• Wrote technology-for-business blog.• Hosted weekly video show focused on top regional business news.• Uploaded and drafted web content and daily emails.

West Manchester Township, Pennsylvania, Us

The York Daily Record is a general-interest newspaper focused on Central Pennsylvania.As a business reporter there, I developed content about manufacturing, York County’s largest industry that included Harley-Davidson. I also focused on labor, transportation and banking/finance.• Awards: 1st Place Business Writing, The Associated Press (2008)

Baltimore, Maryland, Us

The Daily Record is a Baltimore-based business and legal newspaper widely read by Maryland's business leaders, entrepreneurs and lawmakers.There, I developed content about the Maryland Legislature, small business and retail, and I was a regular guest on the local Fox TV channel for a morning segment focused on business and politics.• Awards: -1st Place Business/Economic, Maryland-Delaware-D.C. Press - Association (2004)-Honorable Mention Reporting Published, Samuel B. Spencer Journalism Award (2004)-2nd Place Best Health Care Story, National Newspaper Association (2003)-1st Place General Reporting, Society of Professional Journalists (2003)-1st Place Best Public Service reporting, The Associated Press (2002)

New York, Ny, Us

The Associated Press is the world's oldest news organization.I worked in the Michigan control bureau of Detroit, then the Maryland control bureau of Baltimore. There, I wrote and edited local, national and international stories for the print and broadcast wires. I also recorded segments for AP Radio.