“Determine that the thing can and shall be done, and then we shall find the way.” A. LincolnAndrea, a behavioural optometrist, opened ARS, his first sports eyewear and goggles producing company, in 1994. Over the following years he signed important contracts with high-calibre labels such as Rossignol, Bollè, Alpinestar, AGV, Decathlon, Progrip and many more. At the time he saw an opportunity within the military sector and launched his brand, Arsenik, which sold glasses and goggles worldwide to a range of military corps, from Special Forces to the Navy. During this same period he also opened his Optical Store near Milan - 300m2 filled with popular and exclusive products and big brands. In 2011 he acquired Exalt Cycle, an eyewear brand with a strong focus on technological research and innovation. In 2015, once the company developed an international network of sales, Andrea sold it to one of the main market players of the United Arab Emirates. Following this, Andrea felt that the time was finally right to dedicate himself to his main passion: product development. In Switzerland, where he now lives, he launched 3ND, a leading consulting company in high-end and luxury glasses.