Vice President of Mktg Group, serving Networks, Streaming PR and Affiliates, Theatrical, Home Ent, Games, Content Licensing, CP, Franchise Management. • Responsible for a team of 100+ people in Italy, Spain and Portugal. • Reports to Southern Europe GM and International Theatrical Marketing EVP. • Full responsibility of the Company marketing budget and related marketing campaigns and efforts to sustain the different lines of Business: the range of activities covers investment definitions and ROI analysis, international creative development, media buying, social media and digital strategy, data management, international events, festival participations, international talent management, PR plans. • Collaboration with the senior management team to create business development strategies, evaluation of new products, content and services to develop P&L plans. • Long term brand management of the Company’s high level brands such as Harry Potter and DC Comics to foster their key metrics and related revenue developmentAchievements Highlights: • Since 2018 Harry Potter became the #1 brand in licensing revenues for WB Italy and one of the brightest brand growth in the Consumer Products market. • International development of Barbie 2023 movie campaign created not only the highest grossing film ever released by WB Pictures but also the Mattel gigantic sales in 2023. • 2024 Paris Olympics cross-divisional marketing launch made the event the best success ever for discovery+ and Eurosport

Executive Marketing Director for Television business in Italy.Responsible for the management and the development of the main Company's brands: J.K. Rowling Wizarding World (Harry Potter and Fantastic Beasts), DC (Batman, Superman, Wonder Woman and all the related DC characters) and Classic Animation (Looney Tunes, Tom & Jerry, Scooby Doo), Horror and TV Properties.- Definition, in conjunction with the Senior Management, of the long-term Franchise Development Strategy.- Coordination of the single lines of business (Theatrical, Games, Video, Consumer Products and TV) to ensure synergies and consistency with the general brand strategy.- Make&Pursue new business opportunities.- Competitors analysis.Marketing head for Physical Home Video business.Specialties: marketing strategy, brand management, promotions, advertising, strategic alliances, media buying, retail, interactive marketing, international marketing, digital marketing, negotiation, public relations, trade marketing, business development.

Marketing Director for Television business in Italy.I'm also responsible for the management and the development of the main Company's brands: J.K. Rowling Wizarding World (Harry Potter and Fantastic Beasts), DC (Batman, Superman, Wonder Woman and all the related DC characters) and Classic Animation (Looney Tunes, Tom & Jerry, Scooby Doo), Horror and TV Properties.- Definition, in conjunction with the Senior Management, of the long-term Franchise Development Strategy.- Coordination of the single lines of business (Theatrical, Games, Video, Consumer Products and TV) to ensure synergies and consistency with the general brand strategy.- Make&Pursue new business opportunities.- Competitors analysis.My role also includes the supervision of the Promotions function for all the business units of the company: third parties liasons, tie-in partnerships, media promoted activities.Specialties: marketing strategy, brand management, promotions, advertising, strategic alliances, media buying, interactive marketing, international marketing, digital marketing, negotiation, public relations, trade marketing, business development.See less See less of Andrea’s summary

Responsible for the management and the development of the main Company's brands: J.K. Rowling Wizarding World (Harry Potter and Fantastic Beasts), DC (Batman, Superman, Wonder Woman and all the related DC characters), Classics, Horror and TV properties.- Definition, in conjunction with the Senior Management, of the long-term Franchise Development Strategy.- Coordination of the single lines of business (Theatrical, Games, Video, Consumer Products and TV) to ensure synergies and consistency with the general brand strategy.- Make&Pursue new business opportunities.- Competitors analysis.My role also includes the supervision of the Promotions function for all the business units of the company: third parties liasons, tie-in partnerships, media promoted activities.

My current position is designed to support and increase promotions activities in Italy, development and planning of integrated promotional programs for Warner Bros. Ent. Italia products (theatrical, home video, digital and videogame).I'm responsible for third party programs, tie-in partnerships, media promoted activities (such as competitions, sweepstakes etc).I manage the development of all the creative executions, media planning, digital and BTL activities for the WB partnerships.

Accounts: British American Tabacco, Amnesty International, Europcar.

Accounts: Renault, Aeroporti di Venezia, Shenker, Ente Tabacchi.