Andrea Wei

Andrea Wei Email and Phone Number

Reginonal Marketing Manager @ 小米科技
peking, beijing, china
Andrea Wei's Location
Chaoyang District, Beijing, China, China
Andrea Wei's Contact Details

Andrea Wei personal email

About Andrea Wei

Andrea Wei is a Reginonal Marketing Manager at 小米科技. She possess expertise in public relations, social media, public speaking, event planning, editing and 21 more skills. She is proficient in Japanese (Beginner Level) and English. Colleagues describe her as "When I interviewed Andrea for the opening position of PR account executive at Elite PR, she just had the teaching and course designing experience at a language learning institute. No direct related experience of PR and/or event planning. However, she demonstrated strong logic thinking, ability of being a persuasive communicator, and passion of learning new things, which I was impressed a lot. After she joined Elite PR, her performance convinced my belief in her. Those abilities did make her outstanding in front of tech B2B clients, being able to manage clients and related stakeholders and dedicate to account services well with full responsibility. Those innate abilities also drive her to beyond excellence on the road to professionalism. I have no doubt that she will be one of the best contributors and team players in your organization. " and "I’ve had pleasure of working with Andrea for over 1 year in Criteo. She has done some great jobs and finished several cross function projects successfully. Andrea is a thoughtful marketing manager, very organized, proactive and responsive. Moreover, she is a kind, happy and lovely person. I had a wonderful time working with her and I hope to get opportunity to work with her again in the future."

Andrea Wei's Current Company Details
小米科技

小米科技

View
Reginonal Marketing Manager
peking, beijing, china
Website:
mi.com
Employees:
8772
Andrea Wei Work Experience Details
  • 小米科技
    Regional Pr Manager Of Xiaomi Latam
    小米科技 May 2024 - Present
    北京,墨西哥
    To be updated
  • Bcw Global
    Associate Director
    Bcw Global Jan 2023 - Apr 2024
    中国 北京市
    To Be Updated
  • Bytedance
    Senior Communications Manager
    Bytedance Feb 2021 - Oct 2022
    中国 北京市
    Senior Communication Manager, TikTok for Business (lead a team of 2 and 2 agencies)• Lead the development and implementation of the first-ever external communication plans (PR and social media) of TikTok for Business, to improve the brand influence in China outbound market.• Establish full owned media channel including CN website, official accounts on WeChat and Douyin, to share the key insights, showcase, product launch and educational programs that TikTok for Business offers to China clients.• Identify core media pool and build strong media relations with top tech, news portal, e-commerce and gaming media, landing on-message and positive stories to improve brand awareness, and shaping its image as a world-leading digital marketing platform with innovation and tech leadership.• Drive client success story interviews and showcase production in text and video format. Initiate core thought-leadership feature “TikTalk” for brand power boosting and leads attraction.• Set up PR review and approval system for all external communication request that serves 600+ people from multiple XFN teams globally.• Dig the needs from KA sales team on core clients' issue monitoring, piloting media monitoring among multiple global markets of the clients for upsell pitch purposes.• Develop the communication team from 1 to 3 members. • Agency management and budgeting in a cost-effective way.
  • Google
    Pr Manager (Tvc)
    Google Aug 2017 - Nov 2020
    Beijing
    Communication Manager, Google China (Onsite Vendor)• Responsible and support country PR lead on Google China PR plan development and lead agency team on key PR events, issue monitoring.• Establish PR plan and execution for multiple business pillar of Google, including AI/Machine Learning, Google Ads, Google Play and Google Arts & Culture• Lead in media communication on key announcement and product launch PR event• Agency management including daily update, budgeting, and review• Support WeChat and Weibo plan development, content reviewing and campaign planning.
  • Criteo
    Marketing & Pr Manager
    Criteo Jun 2017 - Jul 2017
    北京
    1. Join as PR associate of Criteo China and South East Asia who takes lead in Criteo China PR strategy establishment, PR plan execution , vendor management as well as remotely support PR projects of Criteo SEA market.2.Directly report to APAC regional PR manager in Singapore and closely work with Marketing manager in China on industry event, content promotion and Criteo hosted client gathering.3. Being unprecedentedly promoted as Marketing Manager of China after joining the companyfor 5 months.4. Work independently as Marketing Manager who also covers PR in China. Lead in marketingassets creation, online and offline promotion as well as case study and local market surveydevelopment.5. Support Criteo China executive’s external communication in media events and marketingactivities by all means.Highlight:1. Successfully held the first media conference of Criteo China with the attendance of a client executive, generating 44 articles based on the single case study.2. Initiated and held first Criteo China media gathering with the attendance of the Director of Business France, French Embassy.3. Lead the first Criteo Webinar project in Shanghai with executive of Ctrip and COO of Travel Daily in Shanghai, achieving 359 business prospects.
  • Criteo
    Pr Associate China, Sea
    Criteo Jan 2016 - Dec 2016
    北京
  • Strategic Public Relations Group
    Senior Account Executive
    Strategic Public Relations Group Jul 2014 - Dec 2015
    Beijing
    Senior Account Executive, SPRG Group-Beijing Office 1. Jointly set communication strategy for developer story of Google and execute the plan in the form of media pitch, interviews, and case study development2. Provide retainer PR service to Google including but not limited to PR plan drafting, media monitoring, events holding and media relation maintaining. 3. Set a social strategy and establish the official Google WeChat account.4. Copywriting for major press releases and social content.5. Establish media relations as needed and pitch media coverage by leveraging the latest industrial hot topic.6. Lead project independently with SwiftKey, the AI-powered input app from the UK. 7. Assist in managing account quotation, vendor payment and other expenses by project.
  • Best Learning English
    Academic Trainer/Supervisor
    Best Learning English Jan 2012 - Oct 2013
    Beijing City, China
    1.Deliver on board training to new foreign ateachers and Chinese teachers and generate training report as an employment reference for HR department.2. Give ongoing training to both foreign teachers and Chinese teachers in franchise centers all over China.3. Compose and re-edit training modules.4. Jointly involved in internal Magazine with marketing department. Provide translation and5. Take lead in new digital teaching system design and in charge of the whole project.

Andrea Wei Skills

Public Relations Social Media Public Speaking Event Planning Editing Language Teaching Social Media Marketing Strategic Communications Teaching Teaching English As A Second Language Intercultural Communication International Education 社交媒体 Media Relations Marketing Communications Esl Tutoring Copy Editing Qualitative Research Nonprofits 公共关系 公开演讲 媒体关系 营销传播 公关稿 Press Releases

Andrea Wei Education Details

Frequently Asked Questions about Andrea Wei

What company does Andrea Wei work for?

Andrea Wei works for 小米科技

What is Andrea Wei's role at the current company?

Andrea Wei's current role is Reginonal Marketing Manager.

What is Andrea Wei's email address?

Andrea Wei's email address is ki****@****ail.com

What schools did Andrea Wei attend?

Andrea Wei attended Cardiff University / Prifysgol Caerdydd.

What skills is Andrea Wei known for?

Andrea Wei has skills like Public Relations, Social Media, Public Speaking, Event Planning, Editing, Language Teaching, Social Media Marketing, Strategic Communications, Teaching, Teaching English As A Second Language, Intercultural Communication, International Education.

Who are Andrea Wei's colleagues?

Andrea Wei's colleagues are Njahi Firas, Rakesh Pal., Ahmet Ali Sertkaya, Micredits Service, 翟姗sophia, Kittisak Pimsane, Tony Huang.

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