Andrea Xail Martínez Saldaña Email & Phone Number

Mexico City, Mexico

As the leader of a dynamic team, I spearhead the conceptualization and execution of innovative digital deliverables for diverse consumer brands. I work on multiple projects simultaneously, delivering high-quality results within challenging timeframes. I collaborate closely with cross-functional teams, developing strategic design solutions that seamlessly align with brand objectives. In addition to providing mentorship and guidance to junior team members, I cultivate a culture of creativity and… Show more As the leader of a dynamic team, I spearhead the conceptualization and execution of innovative digital deliverables for diverse consumer brands. I work on multiple projects simultaneously, delivering high-quality results within challenging timeframes. I collaborate closely with cross-functional teams, developing strategic design solutions that seamlessly align with brand objectives. In addition to providing mentorship and guidance to junior team members, I cultivate a culture of creativity and collaboration within the team. I also present creative concepts, design process improvements, and new software implementations to stakeholders with confidence, influencing decision-making processes. Show less

Own a variety of content marketing: such as email campaigns, social ads, podcast, video ads, infographics or other digital collateral.

Planner and management of creative projects with closely coordination with the internal teams (designers, brand managers, editors, post-production, PR, commercial and suppliers) to ensure brand alignments with the campaigns. Review, analysis and refining of design proposals. Leader of creative concept, since the brainstorm until the execution.

Coordination and weekly programming of projects in the design area. Communication of design concepts with clear reasoning behind recommended direction for subscription magazines and events. Creation of advertising campaigns, landing pages, print and digital design, logos, brochures, web banners, email-marketing, stands and social media material.

UX and UI design, mobile sites, sms campaigns, html and email-marketing. App design

Creation of digital and print marketing material; web design, banners, infographics, facebook apps, newsletters, posters, logos and presentations

Diseño Grafico, Graphic Design

Licenciatura En Diseño Gráfico