Andrea Åberg Email & Phone Number

Adyen is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Spotify, Uber, H&M, eBay.

Stockholm, Sverige

New Business (now dissolved and part of H&M Business Tech) was a business development unit and acted as an internal consulting firm in matters related to expansion, business solutions, and new tech implementations for the H&M New Business brands; COS, & Other Stories, Weekday, Monki & Arket. All brands work autonomously and operate on their own and the.

My main responsibility was to increase conversion by presenting a strong and commercially inspiring store as well as securing the best customer journey. Managing and building site content including campaigns, localised activities, strategic product placement, and optimised ranking was daily business. Performance analysis and data follow-up were included.

As a buyer, I was responsible for driving sales by filling our stores with fashionable products that were right in time and style as well as sold according to my planned stock. A big part of the role was the budget responsibility and analysing selling and follow-up on inventories and forecasting customer demands was a priority above all. On a weekly basis.

During my two-month project, my main responsibility was to monitor and assist the sales team introduction and building of the back-end during a transition to a new digital platform for stories.com. I was also driving a big SEO project of writing, creating, and implementing optimised texts and descriptions for Google search and ranking for the new URLs..

When working as a stylist I carried out editorials for international and Swedish fashion magazines, styled runway shows for acclaimed designers as well as photoshoots for renowned brands. Here I collaborated with production companies and agencies in large productions of tv-commercials and advertising. The role required extensive knowledge of the industry.

As a visual merchandiser, I was in charge of the overall visual display for one of the biggest stores in Stockholm. Planning ahead for big campaigns and securing the visual impact were two of my main responsibilities. Here I used my creativity to enhance the aesthetic appeal of our windows, walkways, and in-store displays.

My everyday responsibility was to play a key role in driving sales by engaging visitors and assisting in selecting and handling customer purchases. Main responsibility was that to always have the customers best at hand and ensure a high-quality experience. Operating the cash register, maintain the store tidy and orderly as well as restock merchandise.

Business Economics & Marketing

Design & Fashion