As part of the Brand Marketing team, I lead and develop the high performing team behind Cash App’s original content, programs, and activations across owned channels and partners that establish Cash App as a key player in culture and builds trust with our audience.Follow us @cashapp | https://cash.app/

Led the development of new businesses & franchises to transcend Cash App beyond financial services.

Judge for Content category of The Drum Awards Festival 2024

Led brand / integrated marketing for IG Shopping.

Products: Reels, Shopping

Spotify Advertising- Led the planning and development of media strategy, content, and creative of global B2B marketing brand campaigns that ladder up to Spotify Advertising objectives and goals across all channels; ensuring seamless execution globally with brand consistency.- Led and execute Spotify Advertising's social strategy.- Led cross-functional channel marketing teams across social, email, web & events to scale marketing programs to the broader advertising community.- Led internationalization of marketing efforts to drive ongoing adoption and awareness for Spotify Advertising, taking into account regional nuance and needs of each market.- Led @spotifyads social accounts & AOR.- Analyzed, determined, and optimized the most effective channels for acquisition and retention of our clients.

Spotify for Brands- Managed media strategy, content and creative development of global marketing campaigns that ladder up to Spotify Advertising objectives and goals across digital and promotional channels: website, social, newsletter, product, OOH, experiential.- Managed end-to-end campaign orchestration from strategy to brief development, creative and media execution, to global distribution of guidelines for local markets, to business impact measurement and data driven reporting.- Led Strategy & Operations across Business Marketing + Experiential Marketing teams.- Led @spotifyads social accounts & AOR.

Clients: Calvin Klein (205, Jeans, Underwear, Performance, Main Label, Watches and Jewelry, Product Marketing programs), adidas Originals by Pharrell Williams, adidas by kolor, adidas by y-3, adidas Porsche Design, Estée Lauder, LIFEWTR, Tropicana, Narciso Rodriguez- Managed agency team and client partnerships from concept development through post-production delivery of all global advertising campaign assets to ensure work maintains strategic goals and campaigns launch on time and within budget- Executed creative briefs through extensive cross-functional responsibilities to create and produce media components (OOH, digital, and print assets)- Led business development pitches of digital, social media, influencer marketing programs to expand scope and secure wins for the agency- Managed partner agencies (digital, experiential, social media, and PR) to ensure campaigns are fully aligned across all deliverables and consumer touch-points- Partnered with agency producers to supervise on-set shoot production and post-production as point of contact for all involved parties- Developed and presented strategic project briefs to internal account and creative teams- Performed daily ongoing market research to educate the agency team and clients of the competitive market- Nurtured daily client partnership as point of contact for client and face of the agency- Managed Lloyd&Co. social media and website

Client: PepsiCo