Andrea Romero Velásquez Email & Phone Number

United States

Nueva Jersey, Estados Unidos

* Business plan design, financial projections, sales forecast and marketing strategies creation.* Obtaining the minority and women owned business enterprise certification

Bogotá, Distrito Capital, Colombia

Mental Art therapy Center* Business plan design and execution* Creation of 2 strategic alliances with non- profit organizations and media companies impacting the emotional development of more than 120 children* Speaker in one public event about the importance of mental health and the effect of art on society* Generation of cooperation opportunities with political organizations and government entities

Bogotá, Distrito Capital, Colombia

Pharmaceutical multinational* Scrum master for over 75 multidisciplinary projects including launches of new products, replications, obtaining and renewing health records in 20 countries of Latin America * Preparation of annual cash flow projections and budget analysis of 3.5 M USD on average* Market research

Bogota,D.C., Capital District, Colombia

Fintech*Managing and running approximately 80 projects in order to launch customer acquisition, retention and loyalty promotions resulting in an increase in the profitability margin between 22% and 27% per month* Design customer journey, support copy write and analyze CleverTap information (mobile app analysis software)*Manage 1 strategic alliance and planing 1 more.

Bogota,D.C., Capital District, Colombia

Government entrepreneurship entity* Monitoring of monthly performance indicators and budget execution with resources close to 15 M USD to 519 companies created by rural entrepreneurs in 300 municipalities in the national territory.* Bimonthly reports to the Ministry of Labor, Victim Reparation Unit and Colombian Institute of Family Welfare* Analysis of how the program was aligned with the economic local development plans of more than 120 rural colombian regions.* Socialization of the "Sena Emprende Rural" good practices program to the 38 member countries of the Organization for Economics Cooperation and Development OECD.

Bogotá, Distrito Capital, Colombia

Marketer of health and beauty products* Design and implementation of the marketing plan to 50 point of sales located in the colombian Andean region * Planning and execution of 30 BTL events obtaining a ROI (Return over investment) of 350% on average during the first year and 400% for the second year. * Expansion of distribution channels; pharmacies, health stores and beauty distributors, reaching 29% market share

Bogotá D.C., Colombia

Pharmaceutical multinational* Administrative Scrum master in order to support 3 marketing projects to develop qualitative market research with the cooperation of health professional key opinion leaders. * Analyze quantitative market research data and communicate results. * Update of a budget impact study to support that by introducing one of the company's medications into the government's mandatory health plan, a 35% savings is obtained and 65% of patients with the high-cost disease studied would be covered

Bogotá D.C., Colombia

Marketing agency* Communication link between the agency and corporate clients acting as project manager of more than 15 marketing strategies.* Preparation of budgets and commercial reports including management indicators.

- Evaluate the possibility of establishing new strategic alliances- Link between clients and companies represented- Guarantee the participation of the company in congresses, fairs and events- Carry out market reports, commercial development and support in bidding processes and open tenders

Governance, Political And Public Management Diploma

Small Business Development Center Model Diploma

Neuroeconomics

Economist, Economics

Strategic Planning Of Digital Marketing, Marketing

Finances And International Affairs