Andrea Addesso Email & Phone Number

Edison, New Jersey, United States

Edison, New Jersey

• Business development through estimating, presenting and selling projects that will increase client sales and ROI
• Act as Project Coordinator to ensure client needs are met on time, on strategy and on budget
• Clients included Colgate, Sandoz, Novartis, Sunstar Butler, Sirona, DentalEZ, etc.
• Execute marketing tactics including but not limited to:o Conceptualization, development and presentation of collateral materials (detail aids, brochures, sell sheets, direct mailers, signage)o Work in conjunction with.

• Pitched, secured and tracked media placements
• Planned and executed client promotional events
• Wrote press releases and distributed to national and regional magazine, television and newspaper outlets
• Developed and deployed media email blasts to cultivate interest in client services/products
• Conducted desk side appointments
• Prepared weekly and monthly press reports for client review

• Planned and executed client events
• Prepared weekly and monthly press update reports for client review
• Developed and sent out media email blasts to obtain interest in client services/products
• Sent client products to appropriate editors for press consideration

• Manage set-up and staging of events at various locations throughout the Tri-State area, including multiple concerts at PNC Bank Arts Center, Jones Beach and Copacabana in NYC
• Liaison between sponsor and event site
• Responsible for maintaining positive client relationships
• Call-ins to radio station for live on-air promotion
• Coordinate and implement activities for promotional giveaways and on-site promotions