More than 20 years of experience in the advertising market, involving several online and offline communication actions for B2C, B2B and D2C models;10 years of experience in the Telecom market with the brands Claro, Embratel, Vivo and Tim Beta, managing paid media budget, events and social actions;Skill in market analysis, product feasibility studies, monitoring trends and insights using the main media research and planning tools;Strategic analysis of customer needs, briefing discussions, structuring action plans and backlog management between multidisciplinary teams in the company and external suppliers;Experience in developing “customer centric” strategies, UX media, journey studies, personas and behavioral clusters in addition to building and maintaining relationship platforms;Monitoring the data modeling process aligned with KPIs, developing Dashboards with BI teams, performance monitoring and learning management;Prospecting efforts, Growth Marketing and solid experience in public pitches;Experience in Paid Media (programmatic; TV and other media) / actions in e-Commerce and POS / Social Commerce / Increasing Organic Media (SEO, Inbound Marketing);Budget management, media packages, sponsorships, deals and negotiations in general;Campaign planning using Design Thinking and encouraging collaborative processes;Ability to manage teams, using agile methodologies, horizontal leadership, hands-on profile and innovation mindset.