Art direction, design, and strategy for corporate and individual clients. Including editorial redesigns, marketing materials, branding, logos, social media identity, custom stationery and invitations.

• Launched, conceptualized, and designed visual identity of Parents Latina, a parenting and lifestyle brand aimed at multicultural millennial moms.• Strategized with editor-in-chief and creative director, creating and shaping editorial content that engaged and resonated with the reader.• Designed bi-monthly magazine consistent with brand mission and identity.• Established visual language, color palettes and typographic style guides ensuring cohesion across all platforms.• Collaborated with creative director and photo editor to plan and execute photoshoots, from mood boards to on-set direction.• Commissioned and directed illustrators

•Directed and maintained visual identity of Meredith Parents Network, consisting of 2 monthly magazines and brand extensions, including interactive tablet edition, website, special interest publications, books, and apps.• Led art and photo teams in rebranding and redesign of Parents magazine, executing vibrant design which seamlessly transferred into digital editions.• Ensured modern aesthetic, creative integrity and visual consistency through story conceptualization, art direction, design, photoshoot production and illustration.• Launched Parents magazine tablet editions, transitioning print readers to interactive content.• Redesigned American Baby magazine, connecting more youthful audience and driving engagement to larger Parents brand.• Populated content database of visual assets used across brands and platforms.• Fostered and managed department of 15 art, photo, and production staff.• Implemented efficient workflows between print and digital editions in order to meeting tight deadlines.• Maintained monthly budgets and executed overall cost-saving strategies.

Worked in conjunction with the creative director, editor-in-chief and photography director to conceptualize, produce and design all aspects of monthly magazine.RELATED EXPERIENCE: Fitness Magazine, Bridal Guide Magazine, Guilford Publications, Rowan University Publications