Andrea Arnold Email & Phone Number

Santa Barbara, California, Us

Norcross, Georgia, Us

- Drove strategy, development and execution of partner and direct marketing plans, targeting the data center services channel. - Positioning and GTM strategy, development and execution of new product and services launches- Produced compelling content (sales collateral, thought leadership, blogs, email, social, SEM) and communications (messaging, public relations, tradeshows, etc.).- Inbound and outbound lead generation support with multichannel, multitouch strategy. Produced and delivered training and content to enable sales teams, including LinkedIn social selling strategy. Increased outbound lead generation by 80%.ChannelWorks provides complete IT asset lifecycle support, exclusively serving the IT channel. Delivering everything from IT hardware, customized maintenance support, and ITAD, ChannelWorks supports partners and their end users by providing high-quality, alternative IT lifecycle solutions at considerable cost savings.

Paris, France, Fr

- Rebuilt entire marketing department; creating a cohesive marketing team across geographies and functions, and implementing and optimizing the martech stack. - Built out strategies, plans and programs to support lead generation and brand awareness across the main markets, including integrated campaigns, webinars, videos, PR, analyst relations, events, SEM, social media.Evernex is transforming how our customers manage their data center infrastructure to work for people, planet and profit.

Santa Barbara, Ca, Us

Responsible for the EMEA marketing organization, strategy, development and execution of the marketing programs across the EMEA markets. Oversee a team of 3 responsible for lead generation campaigns, email marketing, advertisements, regional websites, collateral, SEM, PR, events. Data profiling and lead management development on SFDC and Marketo. Close engagement with sales management, product management and sales teams to ensure alignment from corporate marketing and regional priorities. Manage relationships with advertising and PR agencies and overall marketing vendors across the region. Industry events management, Gartner events strategy, planning, execution and lead follow up. Manage and track the EMEA marketing budget to maximize the return of invested funds.

Santa Barbara, Ca, Us

• Project management of department marketing campaigns: point of contact with internal and external stakeholders; creating/editing campaign content; video production management; monitoring campaign execution with Sharepoint ensuring timeliness and accuracy• Social Media management: manage Curvature’s social media brand strategy on Facebook, Twitter, Google+, Spiceworks, LinkedIn. Drive engagement through posts, monitor and track all aspects of social media utilizing Hootsuite/Google Analytics. Maintain monthly editorial calendar; develop KPIs and performance metrics and provide progress reports. Ensure all content adheres to SEO best practices and utilize platform analytics, including UberVu, to measure progress• Email marketing: develop and edit content for email marketing program as needed. Send emails on behalf of sales teams using Marketo• Channel web portal management: update landing pages with appropriate materials; ensure consistency in language, voice, and grammar, and provide content where needed• Sales proposals and presentations: Design and develop content for corporate sales presentations• All other communications channels: coordinate internal communications efforts, webinars and, technical documents, and any and all other customer-facing documents and forms • Website updates/additions using web development Drupal including blog postings; copywriting and editing website content • Visual content support: utilize InDesign, Illustrator, Acrobat Pro when needed to assist in collateral design development

Carpinteria, Ca, Us

• Managed marketing plan to meet or exceed revenue projections • Assisted Marketing Management team in strategic development of marketing initiatives• Responsible for marketing plan development and implementation for Direct Response and Email marketing• Interpreted historical marketing plan data throughout the year to recommend best marketing strategy• Managed budget allocation for marketing initiatives; negotiated directly with clients, carriers and internal departments• Produced regular marketing reports• Special marketing projects as assigned

Carpinteria, Ca, Us

• Coordinate and maintain key agency strategic marketing work plan; implement and administer all business development marketing campaign requests including postcards, brochures, flyers, greeting cards and advertisements; provide internal sales support to assigned Business Development Officers • Work closely with the Sales Department on Business Development campaigns• Assist with drafting, editing, and interface for a variety of financial services communications including letters, reports, presentations, newsletters, proposals, flyers, invitations, and forms; coordinate the delivery of marketing, sales and new business development campaigns to PlanMember Representatives; develop customized marketing requests • Assist with implementation of special events; administer monthly sales incentive and recognition • Product and business development launch meeting coordination and planning• Administration of state educational and nonprofit associations conferences and trade shows including coordination of exhibition and attendance• Implementation and administration of online marketing stores• Financial Center Implementation Project Management: interior and exterior signage installation and design elements ensuring consistency with PlanMember branding standards

• Managed & monitored loan closing process, loan accounting & loan documentation; anticipated & resolved closing issues; assured accurate funding and management of warehouse line • Drafted various loan documentation ensuring quality, accuracy, closing fees & proper conditions; performed loan data entry and sent closing packages in adequate time frames to ensure excellent customer service; assisted borrowers with any servicing questions• Worked closely with escrow to ensure prior to funding conditions had been satisfied; approved funding after determining final loan and related loan docs are in compliance; shipped closed loan files to various investors for purchase on the secondary market; acted as primary contact for any prior to purchase conditions

• Managed all client accounts; generated press; served as a direct liaison between clients & the media; serviced the needs of day-to-day account maintenance• Coordinated client/press interaction, prepared/edited publicity materials, created press kits, maintained press database• Followed up on assignments & pitching; responded to inquiries• Scanned publications; kept track of press clippings.