Andrea Vela Email & Phone Number

Outdoors Victoria is the peak body organisation for active outdoor recreation and outdoor education in Victoria. I support their mission of getting Victorians to #livelifeoutdoors by developing communication strategies to disseminate information about the organisation's projects, programs, and initiatives across various channels. From Outdoors Victoria's social media, newsletter and website to creating materials for relevant stakeholders, I develop content and graphic assets catering to… Show more Outdoors Victoria is the peak body organisation for active outdoor recreation and outdoor education in Victoria. I support their mission of getting Victorians to #livelifeoutdoors by developing communication strategies to disseminate information about the organisation's projects, programs, and initiatives across various channels. From Outdoors Victoria's social media, newsletter and website to creating materials for relevant stakeholders, I develop content and graphic assets catering to different audiences, including government departments, outdoor recreation activity peaks, outdoor education providers, teachers, and students across the state.I also lead the delivery of OV's events, including our annual conference, Australia's largest outdoor education and recreation conference. This year, I'm on a bigger challenge leading NOEC, a 3-day nationwide conference consisting of 80+ speakers and 30+ exhibitors, expecting 600 Australian and international attendees. I oversee all aspects of planning and execution. My event management role involves budgeting, managing event logistics, developing a promotion campaign, and ensuring a seamless experience for all attendees.My commitment to their mission of getting Victorians to #livelifeoutdoors is unwavering. I am incredibly passionate about the outdoors and nature and strongly believe in the benefits of being active outdoors. Show less

Melbourne

During this time, I led exciting and key projects, including creating OV's new website and marketing campaigns for initiatives like Positive Start, in which I promoted the program across all Victorian schools, resulting in over 6,700 students enrolling in 180 journey-based outdoor programs to enhance their physical and emotional well-being post-pandemic.

Melbourne, Australia

I developed and managed their first marketing and communications team and strategy to reach the goals for each of their programs and services, which included educational and support services for Spanish speaking migrants and refugees and in-home aged care services.UNITED hired me to support their growing service-delivery stage on the Marketing and Communications front after receiving a $1.2M grant from the government. In this role, I had a significant achievement to support reaching the… Show more I developed and managed their first marketing and communications team and strategy to reach the goals for each of their programs and services, which included educational and support services for Spanish speaking migrants and refugees and in-home aged care services.UNITED hired me to support their growing service-delivery stage on the Marketing and Communications front after receiving a $1.2M grant from the government. In this role, I had a significant achievement to support reaching the funding targets for three new aged-care services going from 0 to 200 clients and 17,640 hours of service provided per year.Another important achievement was to improve the awareness, positioning and communication between the organisation and their key audiences: clients, employees, volunteers, other organisations, partners and even the government. Additionally, I managed their Membership, Public Relations, Partnerships and Community Engagement activities. Show less

Mexico City Area, Mexico

In this role, I developed and implemented nation and state-wide marketing, communications, and PR campaigns for three amusement/theme parks. I created and coordinated a strategy, a new and original creative advertising concept and a marketing campaign for each season to attract and raise the number of visitors (1.2M across all parks).I coordinated the creation of media materials and marketing collateral with the internal graphic design team and external suppliers and the campaign's… Show more In this role, I developed and implemented nation and state-wide marketing, communications, and PR campaigns for three amusement/theme parks. I created and coordinated a strategy, a new and original creative advertising concept and a marketing campaign for each season to attract and raise the number of visitors (1.2M across all parks).I coordinated the creation of media materials and marketing collateral with the internal graphic design team and external suppliers and the campaign's rollout with media, digital and PR agencies. The main channels included OOH (billboards, bus shelters), traditional (TV, radio) and print media (magazines, newspapers), digital (social media, newsletter, display campaigns), press releases and other communication materials.I created their first digital strategy and coordinated the development of their new website, which attracted an average of over 50k visitors a month, and included a complex e-commerce system for ticket sales. I also managed an audience of over 1 million people across all their social media platforms. Show less

Mexico City, Mexico

In this role, I established a digital and traditional Marketing Plan for selling advertising in a nationwide network of LED displays. I coordinated complex offline/online B2B, B2G and B2C campaigns targeted to media agencies, the Government and sometimes direct customers. The main strategy was focused on digital SEO and SEM/PPC campaigns targeted for each audience. Coordinating their participation in large media, advertising and government events was also a big part of the role. I… Show more In this role, I established a digital and traditional Marketing Plan for selling advertising in a nationwide network of LED displays. I coordinated complex offline/online B2B, B2G and B2C campaigns targeted to media agencies, the Government and sometimes direct customers. The main strategy was focused on digital SEO and SEM/PPC campaigns targeted for each audience. Coordinating their participation in large media, advertising and government events was also a big part of the role. I developed sales enablement strategies including creating marketing and sales collateral, case studies, client overviews, competitor comparisons, videos and presentations and created strategic partnerships to grow the business. Show less

Ciudad De México Y Alrededores, México

I was responsible for liaising with my clients and coordinating their projects with the internal agency team. From briefing to execution, I project managed the successful delivery of activations, promotions, events, BTL actions, prints, POP materials, marketing collateral, social media, websites, SEO/SEM campaigns, website redevelopments, app development, traditional media, and OOH media materials for my clients, including well-known international brands.This role demands exceptional… Show more I was responsible for liaising with my clients and coordinating their projects with the internal agency team. From briefing to execution, I project managed the successful delivery of activations, promotions, events, BTL actions, prints, POP materials, marketing collateral, social media, websites, SEO/SEM campaigns, website redevelopments, app development, traditional media, and OOH media materials for my clients, including well-known international brands.This role demands exceptional project management skills, the ability to undertake many projects simultaneously and with strict deadlines, multitasking, attention to detail, organisational skills, working in a fast-paced environment and high communications skills. My clients' portfolio included Universal Video México, Warner Bros Consumer Products, IMCINE (Mexican Institute of Cinematography), Grupo Danhos (real state developer) and Cinépolis (largest cinema chain in Mexico). I also managed all Digital projects of the agency. Show less

Ciudad De México Y Alrededores, México

-Supported in the development, execution, and analysis of online and offline strategies of the marketing plan.-Developed marketing collateral to support the sales agents (brochures, presentations, videos, renders).-Provided customer and after-sales service..

Master Of Business Administration (Mba), Business Administration And Management, General

Activities and Societies: Complutense Incubator for start-ups Won a place and a scholarship to get into an exchange program at La Trobe.

Master Of Business Administration (Mba), Business Administration And Management, General, Master

Bachelor In Marketing, Marketing

Activities and Societies: Representative Jazz dance group Graduated with honors due to the thesis work: “Marketing Strategies to create.

Certificate In Print Communications, Graphic Design

Graphic design-focused Adobe programs: Photoshop, Illustrator and In Design.

Diploma In Screen And Media, Design And Visual Communications, General

Focused on video editing and website design.