Andrea Back Email and Phone Number
I am a creative customer-centric leader and strategic partner in working with CEO's, executives, boards of directors and cross-functional teams to develop internal and external marketing communication strategies and "big ideas" that increase engagement and brand awareness. I have broad experience in public, private and not-for-profit US and global organizations and nationally recognized for creating a workplace-of-choice strategy earning placement on FORTUNE's list of "100 Best Companies To Work For." I am an expert in leveraging "best of" awards to produce customer loyalty, brand recognition, and recruiting and retention of world-class talent. I provide C-level leadership in marketing strategy for products and services that delight customers, financial management of multi-million dollar marketing budgets, development of internal resources and management of B2B and B2C relationships for great and growing companies. My passion is working with leaders to create a world-class service culture through strategic marketing and communications. I am experienced at working with assocates in all departments and on all levels to create a consistent brand within the organization that is transparent to the external customer and investor. It is my sincere belief that this is foundational to a company's overall success. Leadership: What I do. Build brands that make market share leaders. Bring tangible ideas to life. Develop world-class service marketing teams. Help companies prosper with strategic brand managementStrategy: How I do it. Combine art and science to build, execute and adapt a plan with creative and predictive results. Consider the mission and the vision in making both daily and long-term decisions. Surround myself with a team that passionately shares my business values and "inner want to". Build the brand from the inside-out to delight customer customers and employees every day
Mt. Bethel Church
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Executive Director Of MarketingMt. Bethel Church Apr 2023 - PresentMarietta, Ga, Us -
Advisor And ConsultantAndrea Back Marketing Communications Sep 2014 - PresentProvide marketing and communications consultation services to growing companies and directional leadership to manage organizational change.
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Chief Marketing OfficerXinnix - The Academy Of Excellence Jan 2022 - Dec 2022Alpharetta, Ga, Us -
Senior Vice President, MarketingXinnix - The Academy Of Excellence Oct 2018 - Jan 2022Alpharetta, Ga, Us -
Vp MarketingXinnix - The Academy Of Excellence Sep 2017 - Oct 2018Alpharetta, Ga, UsXINNIX is the premier provider of sales and leadership development programs in the mortgage industry. Our comprehensive suite of learning systems, business management tools, certified instructors and exclusive teaching methods deliver essential knowledge, advanced sales skills and core leadership disciplines. We deliver enhanced productivity, effectiveness and profitability – for individuals, teams and companies. Our clients experience engaging, interactive, live classes via the internet – without the expenses or inconvenience of travel or missed workdays. Our proven approach ensures measurable improvements in all market conditions. XINNIX clients range from individual Loan Officers to the country’s largest mortgage banking institutions. Many of the nation’s most recognizable producers and leaders are XINNIX alumni. -
Director Marketing CommunicationsWorldpay Jan 2016 - Mar 2017Cincinnati, Ohio, UsPublicly held global leader in payments processing technology & solutions for business customers processing 31 million mobile, online & in-store transactions daily supporting over 400,000 companies across 146 countries. Directed all marketing communications for Worldpay US. Developed a team of internal and external resources to support revenue-generating marketing communications activities for products and services across all channels and verticals. -
Vice President, MarketingPrecision Aviation Group Feb 2013 - Jul 2014Atlanta, Ga, UsA leader in Aviation MRO and Supply Chain Services Worldwide. Privately owned 200 employees with ten operating companies in the U.S., Canada, Australia and Singapore . Led operations as a member of the executive leadership team that reported to the President and CEO. Directed all marketing communications and promotions worldwide. Chief strategist for branding and go-to-market strategy for new company acquisitions, products and services. Ultimately positioned the group for companies for a sale. -
Vice President, MarketingWells Real Estate Funds Apr 2008 - May 2012Peachtree Corners, Ga, UsPrivately owned, 350 employee financial services firm with investment of $12B in public non-traded REITs and real estate management of over 50 million square feet of class A commercial office space. Reported to Chief Marketing Officer, supervised the marketing communications department including creative services, production, brand and marketing managers,. Oversaw the strategy, promotion, communications, pub lic relations and advertising of all products and real estate services. -
Sr. Vice President, MarketingHomebanc Mortgage Corporation 1994 - 2007FORTUNE Magazine's list of the '100 Best Companies to Work' for 2004-2007 and top three Workplace of Choice Award recipient in all markets from 2004-2007. Was the top residential mortgage lender in four Southeastern states with 1,400 employees. Reported to Chief Marketing Officer and the Chief People Officer overseeing branding, promotions, advertising, events, workplace-of-choice, communications, public relations, and community affairs.
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Marketing Communications ConsultantBack Marketing And Public Relations 1993 - 1994Served clients primarily in the not-for-profit market including: The Southeastern Flower Show, The Spirit of Atlanta Drum and Bugle Corps, Peachtree City, as well as for-profit organizations including Arnall, Golden, Gregory Law Firm.Projects Included:Public RelationsAdvertisingStrategic DevelopmentWorkplace of Choice Initiatives - The Associate ExperienceDirect MarketingBroadcast ProductionEvent MarketingInternal and External CommunicationsCustomer LoyaltyPromotionsBrand ManagementMerchandisingCommunity AffairsSponsorships
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Vp Marketing And DevelopmentEaster Seal Of North Georgia 1990 - 1993. Developed fundraising programs, events, public relations, advertising and sponsorships. Managed volunteer programs. Served as the Executive Producer for the Easter Seal Telethon in Atlanta. Supervised the development staff and annual revenue budget of $1 million
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Vp Marketing And Development And Interim Executive DirectorNational Kidney Foundation Of Georgia 1987 - 1990. Oversaw all sponsorships, direct mail, grant procurement and fundraising events including "A Taste of Atlanta", the Southeasts's largest outdoor food festival. Managed staff and annual revenue budget of over $1.5 million. Responsible for all national and local public relations programs, advertising and donor communications
Andrea Back Education Details
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University Of MarylandJournalism/Advertising -
Georgia State UniversityPublic Relations
Frequently Asked Questions about Andrea Back
What company does Andrea Back work for?
Andrea Back works for Mt. Bethel Church
What is Andrea Back's role at the current company?
Andrea Back's current role is Chief Marketing Officer|Catalyst to a Culture of Excellence|Customer-centric Brand and Marketing Strategist.
What schools did Andrea Back attend?
Andrea Back attended University Of Maryland, Georgia State University.
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