Andrea Balena Email & Phone Number

London, GB

London, GB

London, GB

Stockholm, SE

London, London, GB

London, GB

London, GB

• Implementing all steps of CRM process and strategy in liaison with the marketing manager: from planning to execution of campaigns across multiple channels and via dedicated marketing tools: Email, SMS, Push.
• Understanding and implementing effective customer segmentation, analysing target-groups performance to adjust existing campaigns or to create (and deploy) dedicated online promotional initiatives.
• Liaising with the Back-End, Front-End, QA, Admin teams to ensure website and CMS features are created or adapted to specific marketing needs and to ensure product is innovative and engaging.
• Liaising with Designers and Content teams to ensure automated and ad-hoc campaigns, marketing collaterals, as well as website/social and SEM relevant content (especially footers/meta data) are consistent and in.
• Writing, proofreading and adapting existing marketing copy and HTML coding and hyper-linking (via DreamWeaver) for promotional pages, CTA buttons, banners, emails and push notification etc.
• Performing contrastive analysis of all results against objectives, budget and previous data (MTD, YTD) while also monitoring competitor’s data to deliver clear and concise reporting and suggestions about how to improve.

London, Park Royal, GB

• Performing keyword research and strategy through Google Adwords, Analytics, Moz, Linkdex, Ahrefs, Majestic and other analytic packages
• SEO E-commerce copywriting - creation of product pages, social posts, blog entries, newsletters campaigns and advertising material through proper use of keywords and HTML language; also optimising ranking factors as.
• Performing planned preventative maintenance of the different platforms and customers’ personalised stores through our Content Management System - CMS - and other tools as Cogent, Photoshop, Live Agent, WordPress.
• Providing excellent multilingual customer service and technical support via chat, phone, email, socials (Facebook, Instagram, Twitter) in 3 languages: Italian, Spanish and English.
• Ensuring services and products are delivered on time to meet customers’ expectations and maintain proficuous and strong relarionships with clients through effective team play and ability to coordinate and anticipate.

• Producing engaging content for webpages, marketing campaigns and advertising materials.
• Translation and proofreading of existing and new content.
• Performing research and SEO monitoring to improve customer experience

• Managing bookings and maintaining the reservation calendar / availability stock online.
• Selling products of Todini Group or of other companies connected.
• Check-ins and Check-outs, invoices and payments, Front Office and Back Office duties
• Good use of hotel software as HoaSYS PRO, and of MS Outlook, Word, Excel.

Giano dell'Umbria, Perugia, IT

• Planning, managing and organising any aspect of events and in-store promotions from filling the preliminary forms to briefing staff and to partaking in direct marketing and promotional initiatives.
• Creation, editing and proof-reading of advertising material
• Excellent use of MS Office (ECDL serial number IT632817), Adobe Photoshop and Illustrator CC
• Fair knowledge of italian luxury wines/beers/olive oils (A.I.S. Sommelier level 1)

• Customer care and assistance of guests over the phone, at the office or during tours
• Managing groups during tours, management and organization of bookings and payments/invoices
• Delivering facts and historical information about cities and pointing out features of interest.
• Public speaking and good presentation skills; good ability to adapt to multicultural environments

Tirocinio Formativo

Master'S Degree, Lingue Straniere Per La Comunicazione Internazionale

Exchange Student And Tutor

Llp Erasmus Student, Filologia

Bachelor'S Degree, Mediazione Linguistica Applicata Per La Gestione Aziendale