UBS Neo is a global multi-asset platform built on the latest web technology to provide a unified digital experience and ecosystem to UBS clients.- Define and execute the product roadmap of the Neo Ecosystem platform with 140 applications leveraging the developer tool kit and infrastructure. Lead a virtual agile team of 120 individuals of Product Managers, Business Analysts, UX Specialists and Developers, with 15 direct reports (Product Managers).- Manage demand and allocated resources into agile delivery organisation and controlled an IT/Business budget - Own neo.com journey improvements and analytics capabilities, including the developer experience, and migrated 4 million end users to the new experience, achieving a 4 out of 5 client satisfaction rate.- Define and execute OKRs to meet the product roadmap to achieve an increase in client engagement and content consumption

Led and built up the Center of Excellence for Client Experience, including chapters Research & Testing, UX Strategy & Advisory, UX/UI Design, UX Writing, Optimization & Analytics and Design Systems with a focus on all client touchpoints (e.g., M-/E-Banking, UBS.com, Client Advisor Workbench).- Increased allocated workforce within one year to meet capacity needs and defined long-term people strategy (inhouse vs buy capacity)- Ownership of UBS.com/ch websites, journey improvements and analytics capabilities, incl. SEO and increased, e.g., leads conversion rate YoY resulting in double digit thousand annual leads, or optimized landing and product pages resulting in a tremendous uplift in lead generation- Defined operating model and processes to increase efficiency and knowledge within the client need streams to be more customer-focused- Supported improved UX maturity level within UBS by creating OKRs to support the goal- Enabled UBS employees with access to research tools, recordings and necessary UX software to be productive

Led a team of digital marketing specialists, content writers and data scientists with a focus on digital distribution via owned digital channels (UBS.com, M-/E-Banking, Client Advisor Workbench and print) - Co-Head Digital Distribution Hub to enable employees to work in an agile environment across business units- Defined and ran multichannel Marketing / Sales campaigns with a focus on Swiss Market to increase digital product sales- Ensured legal framework for personalisation use cases and data matching to be compliant with EU cookie directive and GDPR- Established processes technical capabilities and ensured employee training to run A/B or multivariate testing- Shifted focus of “next best action” tasks for client advisor to run such next best action activities on the digital channels to personalise the UBS.com experience - Advised on how to implement tracking into E-/M-Banking solution

Led the digital transformation for Marketing capabilities globally, including cross-marketing definition of feature roadmap and marketing enablement goals. Owned and maintained 40 applications globally, including Internet, Intranet, Mobile, and Social Media, and led a team of 80 employees in multiple locations. Responsible for an IT/Business budget.- Built up end-to-end user experience and design capabilities, creating a central global offering including a training curriculum and a central UI Pattern Library for efficient re-use of technical components and code snippets.- Established physical UX Lab to run user research and UX testing house, which drastically increased awareness and delivery processes for IT have been adjusted to have mandatory UX lab test done prior to releasing- Delivered the first in-cloud offering for the Bank by fully externalising the hosting of www.credit-suisse.com- Delivered first data lake, including transactional and behavioural analytics data, and executed first targeted marketing campaigns for cross-/up-selling, achieving 300k in sales with the first two campaigns - Established data-driven marketing automation in order to personalise customer touch points and increase marketing efficiency and transparency - First mover amongst banks in Switzerland to be compliant with GDPR / CCPA, including consent manager implementation.

Led and built up a new team of data scientists and growth performance specialists, including 5 employees. The role's focus was to establish data-driven marketing departments globally that leverage test-and-learn capabilities to improve campaign results. Responsible for an IT/Business budget.- Established actionable campaign analysis and digital client behaviour analysis reports to enable marketing specialists decision making - Built technical capabilities for optimisation, personalisation and A/B testing, which enabled marketing specialists to influence/adjust the digital campaigns ad-hoc- Established and ran algorithms, incl. affinity models for cross-/up selling, launching an article recommender which doubled content consumption- Interactive data visualisation & reporting, including content health panel to visualise content production performance and impact on client portfolios.

Managed the digital solutions team, including 50 employees globally (CH, HK, NY, PL), managing a product portfolio of roughly 40 applications ensuring global governance of digital channels. Responsible for Center of Excellence Digital Services to streamline publishing services globally via Service Level Agreements.

Implemented large scale global digital projects on Credit Suisse Internet, Intranet and Collaboration platform.

As product owner of the global Credit Suisse Intranet, which included the CMS, Publishing System, Staff Directory and Enterprise Search, responsible for renewing the entire technology stack, defining with IT the new Architecture landscape and migrating the intranet content into the new solution. The new Intranet won the Nielsen Norman Group Award for Best Intranets in 2011.

Chorus Call is a global niche provider for premium audio, video, and webcasting, with a focus on IR, Media Relations, and AGMs. Compunetix and Chorus Call, formerly subsidiaries of Compunetics, are spun off to create three independent entities in 2001 and the Canadian subsidiary was established in 2005 as a new profit centre. - Built up a new profit centre. Defined go-to-market strategy, operating model, and processes. Established sales and marketing to build up a new customer base. Over three years, built up a team of seven employees. Responsible for P&L.- Organised and executed audio and video conferences or webcasts for media relations, investor relations, and annual general meetings.- Collaboration with Product Development to enhance proprietary software for webcasting and online collaboration.- Representation at Telecommunication Conferences in Northern America. Established a partnership with CIRI (Canadian Investor Relation Institute).

Chorus Call is a global niche provider for premium audio, video, and webcasting, with a focus on IR, Media Relations, and AGMs.- Responsible for major accounts in Switzerland with focus on planning and executing media, investor relations or AGM events on site or online.- Responsible for sales and marketing activities.- Responsible to enhance service and products.