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- Successfully led the sales & marketing team in implementing innovative strategies to achieve hotel's economic objectives.- Ad hoc sales & Marketing plan for the achievement of specific goal (such as but not only the penetration in a specific market). - Management of the business relationship with the Sale Rep/s and the PR company and related supervision and coordination of the sales and PR activity calendar. ROI evaluation. - Contracts and relationship with luxury consortia such as Virtuoso, FHR, THC, Select, Signature, Frosch but also corporate consortia or TMC (American Express, CWL, Cisalpina etc) as well as with key accounts from various market segments.- Supervised/Conducted sales activities at international events and trade fairs, including ILTM North America, ILTM Singapore, ILTM Cannes, LE Miami, Connections, Loop, etc.- Managed individual FIT, MICE market segments, and collaborated with the F&B department for dedicated food outlet commercial activities.- Collaborated with the Revenue department to monitor sales and implement corrective actions.- Responsible for managing third parties and OTAs to optimize the hotel's online distribution.- Created and implemented online marketing strategies, including retargeting, SEO, and SEM, to maximize visibility and online bookings.- Coordinated photoshoots for the hotel's website and other marketing activities.- Drafted customized offers for individual bookings and MICE groups to increase sales effectiveness.- Planning of marketing activity such as packages and special promotions- Cross selling among the properties**Skills:**- Leadership- Management of individual FIT, MICE, and key account market segments- Drafting and negotiation of contracts- Supervision of sales activities and participation in trade fairs- Interdepartmental collaboration with Revenue and F&B departments- Online marketing: SEO, SEM, retargeting- Persuasive copywriting- Management of third parties and OTAsSpecialties: Expert in LEISURE USA and Luxury Consortia Expert in MICE Italy, UK, US. Good knoledge of LEISURE and MICE rest of the world Strategic planning - budgeting - organizational skills - leadership
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Sales And Marketing DirectorCollezione EmItaly
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Sales & Marketing DirectorCollezione Em Jul 2010 - PresentFlorence, Italy Metropolitan AreaCollezione EM is a boutique collection of 4* and 5* star hotel in Florence, Forte dei Marmi and Venice. Grand Hotel Minerva – Florence - 4 star Deluxe - Travel Leaders Select - Signature – THC by American Express. Historical building in prime location with rooftop terrace and pool just a few minutes’ walk from all tourist attractions. 97 rooms and suites. Indoor, outdoor restaurant and fitness center. Hotel Brunelleschi – Florence – 4 star DeluxeVirtuoso - Signature – Travel Leaders Select – Ensemble – Serandipians Two-minute walking from the Duomo, the only hotel in the world created within a medieval church and a semi-circular Byzantine tower of the 6th century. On the first floor the two-Michelin- Star Santa Elisabetta Restaurant. 96 rooms and luxury suites some with panoramic view. Violino d'Oro – Venice - 5-star Deluxe - Leading Hotels of the World, Virtuoso, Fine Hotels & Resorts, Curato. Open November 2023, with 32 rooms and luxury suites located a few steps away from Piazza San Marco. The project is an ode to the artistic and artisan history of Venice. A renovation that ranges from ancient art to oriental influence, up to unique pieces of contemporary art, and excellent craftsmanship. Il Piccolo Bar welcomes our guests for signature cocktails and aperitifs with Venetian “cicchetti”. Il Piccolo Restaurant, with only nine tables, serves traditional dishes and fine local Italian and international wines.Villa Roma Imperiale - Forte dei Marmi - 4 star Deluxe - Virtuoso, Frosch, Travel Leaders SelectForte dei Marmi is an exclusive beach destination on the north coast of Tuscany. 31 rooms and suites in the most exclusive neighborhood surrounded by a park with pool and fitness center. Pensione America - Forte dei MarmiThis iconic "pensione" dating back to 1924 will reopen after a long closure, in June 2025, as a Luxury Boutique Hotel.
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Director Of Business DevelopmentHilton Nov 2008 - Sep 2010I am responsible for these two florentine hotels in the following areas of responsability: HOTEL STRATEGY AND MANAGEMENTREVENUE PROPOSALMAINTENANCE OF SYSTEMS AND PROCEDURESSELLING STRATEGYACCOUNT MANAGEMENTOUTBOUND SALESTEAM MANAGEMENTMARKETING & PUBLIC RELATIONSWORKING WITH EUROPEAN SALES, REVENUE MANAGEMENT AND MARKETING TEAMS CASH MANAGEMENT -
Director Of Sales And MarketingRadisson Sas Feb 2005 - Oct 20085 stars in Rome Creation, implem., control and update of: S&M Business Plan Rev. and Cost Budget per segment- Anal. comp.s’ activities and pricing by segment, trend of business by segment and with R.M.weekly data analysis and action plan (rolling forecast). - Account Mngmt per segm.- Anal. MICE denied\converted business- Anal. R.O.I on special promotion- Contracts with B2C and B2B accounts. - Active MICE sales: Key Acc.Italy, Global K.A, US, UK - Intern. Tradeshow\Worshop- Develop. and maintain. coop.with other DOSM and GSO - Develop comm. to ensure team awareness on sales\rev. obj., strat. and results. - Set goals per team member, supervise results and provide coaching\training to max.performances. - Overview PR and Press Office activities - Coordination with Corporate Marketing Department and PR companies- Implementation of company standards in all means of communication. - Corporate loyalty program application -
Director Of Sales MiceBoscolo Hotels Sep 2002 - Feb 2005www.boscolohotels.com. Based in Rome, ItalyMy team: I was supervising the activity of the Area sales manager and in-house sales managers of relevant hotels for a total of 10 people. Achieved sales result: 300% increase in sales. I was directly responsible: - MICE accounts in Italy, UK, and US- for setting the company MICE standards - for the production of all MICE collateral. - for a budget of over 20.000.000 Euro in MICE sales. - global agreement \ incentive package with Key Accounts - Participation to the main MICE trade-shows. - Fam Trips and PR activities targeted to the MICE market - Advertising in MICE publications and subscriptions to on-line MICE web enginesWhy I left the company: to work for a bigger, established, international hotel group that would have given me the necessary experience, tools of education and visibility for future business developments. -
Director Of International Sales\Assistant To Director Of S&MConcerto - Fine Italian Hotels Jun 1996 - Jul 2002www.concertohotels.com As Director of International Sales: Attending all major domestic and intl. trade shows in addition to all other sales activities in Italy (MICE), Europe (MICE) and US (High End Travel Agencies for Leisure) As Assistant to the Director of S&M - Public Relations activity and the press office. That includes: co-marketing activities, sponsorship, no-profit marketing, copy of all means of communication (web contents, press releases, press kit, hotel brochures, press conferences, special events, relations with the national and local stakeholders. - I was assisting the DOSM in all the projects related to the creation of Concerto Fine Italian Hotels as a new hotel group (1998) and every new hotels openings. This means a full involvement in the marketing researches, in the creative process and in the relations with the suppliers for photo-shooting, new hotel group website, corporate brochures, individual hotel brochures, sales and marketing collateral.
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Meeting And Incentive CoordinatorAmerican Value Tours Jun 1995 - Jun 1996New York City, New York, U.S.A. Destination Management Company dealing with MICE in-bound business from Italy. I was in charge of the entire operational process from bookings to operation.
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Assistant To General ManagerHotel Fenice Palace May 1992 - Jun 1995Four star hotel in Florence, Italy. Same owner of Hotel Brunelleschi (see previous experience).
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Front Office ManagerHotel Brunelleschi Oct 1988 - May 1992Four star hotel in Florence, Italy. Hired as Front Office Clerk then promoted to Front Office Manager
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Front Office ClerkHotel Columbus Feb 1986 - Oct 1988Three star hotel in Florence, Italy. First job immediately after graduation and military service.
Andrea Bargigli Skills
Andrea Bargigli Education Details
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Hotel Business School
Frequently Asked Questions about Andrea Bargigli
What company does Andrea Bargigli work for?
Andrea Bargigli works for Collezione Em
What is Andrea Bargigli's role at the current company?
Andrea Bargigli's current role is Sales and Marketing Director.
What is Andrea Bargigli's email address?
Andrea Bargigli's email address is ab****@****rva.com
What is Andrea Bargigli's direct phone number?
Andrea Bargigli's direct phone number is +3934083*****
What schools did Andrea Bargigli attend?
Andrea Bargigli attended Hotel Business School.
What skills is Andrea Bargigli known for?
Andrea Bargigli has skills like Hotels, Hospitality Industry, Tourism, Leisure, Event Management, Hospitality, Revenue Analysis, Hotel Booking, Front Office, Incentives, Hotel Management, Hospitality Management.
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