Andrea Caby Barrow Email & Phone Number

Program Manager for vendor partners who are active participants in the ConnectWise integration collaboration program, Invent. Responsible for fostering vendor relationships and managing each facet of the Invent program relationship from integration readiness to visibility, marketing and sales.

Tampa/St. Petersburg, Florida Area

Program manager for ConnectWise partner education events and partner feedback groups.o Responsible for leading a team and working with multiple departments across the organization, establishing detailed project plans, project goals, and actions/initiatives, tracking performance and driving the necessary changes to ensure achievement of financial and non-financial metrics. o Responsible for guiding a team to make decisions that shape the success of highly visible projects.o Maintain relationships with internal stakeholders and external contacts such as vendor partners, 3rd party speakers and partners across all product lines.

o Manage the strategic and logistical planning and execution of quarterly ConnectWise events that engage, educate and empower existing ConnectWise partners. o Collaborate with external stakeholders and internal resources to develop content and training materials that meet partner needs. o Manage vendor sponsor deliverables.o Expand and develop programs and initiatives designed to grow the ConnectWise Community and encourage collaboration amongst partners. o Evangelize the ConnectWise products at domestic and international tradeshows, perform demonstrations of the software and engage prospects to generate sales leads, resulting in positive ROI.o Managed the ConnectWise hosted guest program.o Assist in the creation of vendor sponsorship packages specific to the User Group initiative.

o Serve as partner liaison and brand ambassador for the ConnectWise Community and our suite of products. o Responsible for the logistical planning and execution of partner and prospect events, including 10 quarterly User Group Meetings, IT Nation Hosted Guest Program and training workshops. o Responsible for content and agenda planning for User Group meetings.o Managed contract negotiations for meeting and event venues both domestically and internationally. o Performed campaign tracking to monitor sales leads and event ROI. o Maintained process for managing event costs and tracking budget.o Managed all PR initiatives including press release creation and submission and maintaining media relationships. o Assist with managing Nations’ event sponsor deliverables.

Assist Account Executive in the management of various Clients and projectsDevelop and implement online media plans Implementation and management of social media strategies Responsible for the implementation and management of Pay Per Click campaigns Responsible for company and client database managementAssisted in the planning of Client marketing partnership eventsResponsible for creation of Client online newsletter stories and distribution

Implementation and management of social media strategies Responsible for the implementation and management of Pay Per Click campaigns Responsible for company and client database managementAssisted in the planning of Client marketing partnership eventsResponsible for creation of Client online newsletter stories and distributionResponsible for Client blogging

Developed advertising tactics and strategiesResponsible for day to day office tasks.

Assisted in design, creation and implementation of advertising campaign for the Subaru Impreza.Developed campaign strategy.Assisted in promotion final event.

Bachelor'S Of Science

Master Of Business Administration - Mba