Andrea Basse Email & Phone Number

Delray Beach, Fl, Us

Delray Beach, Florida, United States

As one of the original team members who launched our on-site content department at Fractl, I managed an internal team of five and more than 30 freelance writers and editors to create content that supported our clients' objectives and SEO goals. I was responsible for overseeing the workflow of more than 20 clients and ensuring the content we produced aligned with our clients’ audience and was optimized for SERPs.

I managed a team of more than 30 freelance writers and editors to create blog posts that supported our clients' objectives and SEO goals. I worked on more than 700 pieces of content with multiple pieces generating featured snippets and landing on the top of the SERPs within only a few months' time.

Delray Beach, Florida

Managing a team of 10, I helped develop and execute content strategies for clients in multiple verticals--including home and garden, health, travel, personal finance, and marketing. My responsibilities included collaborating with our team to define project objectives, set key performance metrics, establish project timelines; perform competitive analysis and identify gaps and opportunities within specific verticals; and assemble reporting materials for clients to share with mid- and senior-level executives. Personal highlights include:- Work with Porch.com, where my team helped the client earn more than 900 links from unique domains in over a year: https://www.frac.tl/work/content-marketing-case-studies/porch/- Streamlined our project management process to ensure more timely and accurate client updates- Renewed multiple clients for extended engagements

Delray Beach, Fla

While on the marketing team at Fractl, I was responsible for outlining and implementing a comprehensive marketing strategy that would increase brand awareness and convert qualified leads. I established Fractl as a thought leader by regularly sharing our research on industry-leading publishers like Entrepreneur, Marketing Land, The Next Web, Search Engine Journal, Contently, and HubSpot. Personal highlights include:- Secured more than 1,400 placements that generated over 500,000 social shares- Nearly doubled both the open and click-through rates for our email marketing initiatives in less than six months- Contributed more than 70 guest posts, including two in print--specifically CCO Magazine and 'Straight Talk About Public Relations'

Delray Beach, Fl

I managed a team of 10 to 15 promotions associates, and our collective goal was to secure coverage for our clients. Responsibilities included hiring and training new team members, maintaining weekly reports, and building relationships with publishers. Personal highlights included:- Secured more than 3,000 placements for client campaigns in four months- Personally hired and trained five team members- Refined department processes to improve daily tracking and reporting

Delray Beach, Fl

As part of our promotions team, I built and maintained relationships with publishers to secure coverage for our clients. My first placement? TIME, on my very first day.

West Palm Beach, Florida Area

Founded in 2006, The Valerin Group, Inc. (VGI) is a full-service communications firm that specializes in providing public relations, marketing, and community outreach on a variety of initiatives for both the public and private sectors. I was responsible for creating project proposals and served as a communications specialist on multiple construction projects.

West Palm Beach, Fl

Palm Harbor Marina is a premier South Florida marina located in the heart of the Palm Beaches. I was responsible for promoting our facility through more traditional channels (e.g. events and paid advertising) and digital platforms (e.g. social media).