Andrea Berghoff Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Planning and executing marketing campaigns for all dental events in the Asia Pacific. Duties include creating an event marketing plan to recruit exhibitors and increase attendee numbers; evaluate previous plans and improve on these; and maintain relationships with key media in dentistry. Digital Marketing & Social MediaWorking with vendors to revamp event website, continuously updating websites with new content, monitoring Google Analytics to optimise the website to better the user… Show more Planning and executing marketing campaigns for all dental events in the Asia Pacific. Duties include creating an event marketing plan to recruit exhibitors and increase attendee numbers; evaluate previous plans and improve on these; and maintain relationships with key media in dentistry. Digital Marketing & Social MediaWorking with vendors to revamp event website, continuously updating websites with new content, monitoring Google Analytics to optimise the website to better the user experience.Planning and crafting electronic direct mailers (EDM) to increase the number of registrants.Creating and managing Facebook and LinkedIn Pages and Groups by posting regularly with the goal of building an online community. Public RelationsMaintaining relationship with key media in dentistry, proposing agreements with partners and writing press releases. Sourcing for and recommending PR agencies and oversee the PR agency in their media campaign. PromotionsPlanning and preparing of printed material content and working together with designers and printers to create materials needed. Assisting in planning and executing a regional visitor promotions plan. Responsibilities include working with regional offices and representatives, reaching out to associations to work with them.Community BuildingManage and Run Student Leader Program, where 2 students per ASEAN country are sponsored to attend and work at the event. Promoting program to increase the number of applications by reaching out to students. Promotional efforts led to double the number of applications. Coordinating & managing students onsite. Events worked on:IDEM Singapore, Indonesia Dental Exhibition & Conference (IDEC), Association of Orthodontists (Singapore) Congress, SkillsBasic Photoshop, basic e-newsletter editing using Nvu, website editing using CMS systems (WordPress, Drupal and Joomla), MS Office Show less

Singapore

Build and Manage Registration System for large-scale conferences and exhibitions. Run supporting programmes such as Student Leader Programme, where students submit to be nominated to be sponsored to attend the leading regional event within their field. In charge of building submission system and ensuring programme runs on time and within budget.

Vienna

Studied Mass Media and Communication Studies (Publizistik und Kommunikationswissenschaften)Focused on Public Relations, Multimedia and Media History

ReceptionistFirst receptionist hired by the company. Developed duties and jobscope while also assisting on events.Assistant to Project TeamsIndustry research on the clean energy and carbon trading markets in the Asia-Pacific region. Telemarketing, E-mail marketing and using LinkedIn for visitor promotions and administrative assistance for exhibitors. Events worked on:Carbon Forum Asia, Clean Energy Expo Asia 2012

Temporary assistance in the Administration of the School - Student Data Entry to MS Access - Creating Student and Teacher ID Cards - Cashier in the School Shop - Archiving of Files - telephone and face to face consultation on use of schools intranet - presentation of school to new parents and students

Bachelor'S Degree, Mass Media And Communication Science

Focus on public relations, multimedia and media history.

Certificate, Chinese Language

Chinese Language Programme for 1 Semseter