Andrea Bertone Email & Phone Number

Lombardy, Italy

• Accountable for managing profitability while simultaneously increasing brand recognition through efficient operations.Started as General Manager at OEM (2016 – 2018), then took charge of the whole activity for two.
• Restored the internal constructive cooperation within Sales, Service and Technical dept.;
• Reacquired the distribution network trust versus a renewed qualitative product and service;
• Focussed sales on the 80/20 rule to acquire new market shares resulting in revenues and profitability increase in 2 years;
• Adapted and defined B to C communication and marketing strategy to our B to B business model to improve customer engagement;
• Focused on UK and German market with direct presence for dealer support;

• In my most recent role, I spearheaded comprehensive overhaul of qualitative product strategy, enhancing profitability, and fostering collaborative environment amongst diverse teams. I was accountable for managing.
• Successfully re-established pre-Covid organic growth (+5%) in strategically targeted geographical areas, surpassing set targets.
• Modernised operational organisation, streamlining processes for increased efficiency and adaptability to market demands.
• Strategically focused on 80/20 sales balance, resulting in acquisition of new market shares with remarkable 20% revenue and 10% profitability increase within two years.
• Restructured Communication and Marketing department with shift to B-to-C concepts, effectively adapting to B-to-B reality.
• Met and exceeded profitability target set by headquarters, demonstrating strong financial acumen.

• Redefined the roles of the whole working team;
• Drove quality driven sales strategy;
• Launched new products with special care for key dealers and utilized 80/20 sales strategy to achieve an initial revenue growth;
• Increased profitability by 10% with higher activity and better efficiency;
• Successfully shifted my expertise area from Packaging to Ho.Re.Ca. equipment market.

Legnano, Milano, IT

• Start-up business, operational and financing strategies coordination and development
• Products planning, scouting and development with relevant ad hoc Sales/Marketing strategyResults: - 100% turnover increase compared to 2013 - Staff redefinition aimed at fixed costs reduction

• In charge of the whole activity with the specific task to increase profits and overarch all commercial and operational development activities.Main achieved targets:
• Successfully managed the turnaround from Brazilian family management to Italian & Brazilian managed business;
• Achieved 20% revenue increase and fixed cost reduction to achieve break-even point thanks to a new commercial strategy;
• Streamlined the flow of the goods from production to commercial sites;
• Set up an industrial process logic by optimizing the balance between internal and outsourced labor;
• Achieved win-win outcome in negotiation with suppliers;

Turate, Como, IT

• Packaging machines & tools manufacturer. Active across different sites in Italy, Holland and in USA. After 10 successful years at SIAT as Group Sales & Marketing Director between 1993 and 2003, I was asked to help.
• Back to positive result in 2010 and to “before crisis” values in 2011;
• Successfully managed the devastating effect of the world economic crisis of autumn 2008 through cost reduction (-35%) to reduce started the brake-even point and a company shake up;
• Reviewed the layouts of the production departments to minimize spaces;
• Merged one company from our own Group (Maillis–Greece) to reduce overheads and to maximize commercial and production capacity;
• Reorganized the distribution network improving the relationships with the existing distributors, identified new markets and re-established the partnership with the most important customer (3M-Usa);

Turate, Como, IT

• Packaging machines & tools manufacturer. Revenue: € 30.000K (80% exports) 280 employees.2001 – 2003: GROUP SALES & MARKETING DIRECTOR2002 appointed BoD Member.1995 – 2000: Export Manager. 1993 – 1994: Export Department.
• Restarted the commercial activity of a company in bankruptcy;
• Commercial start up in East Europe, Latin & Nord America and North Africa;
• New product line integration, through the acquisition of two companies; 20% revenue increase of the total business in 5 years;
• Conversion from commercial sales through independent distribution to own sister company in Benelux with increased revenue and profitability.

Master'S Degree, Political Sciences - Administration - Labor Law

Diploma Di Esperto In Informatica

Education record

Secondary School Certificate