Andrea Bianchi Email & Phone Number

Milan, It

Milan, It

Milan, Lombardy, Italy

This important next step brought me further towards people-related communication, as I’m facing the challenge of communicating “for” people, not just “about” them. Here’s what I mainly do in this consulting firm:. B2B Community Management: as I work for a Business Community, I truly need to listen to professionals’ problems and requests, giving prompt support. Not just “useful”, my effort is also aimed to propose and realize entertaining and inspirational contents. At the moment, I'm building my expertise in the automotive sector, working side by side with multinational players as Stellantis and Continental. . Content Management and Content Creation: the community mainly lives on a online platform, where community members can find useful and/or entertaining contents. I create engaging and relevant contents for them: I write blog articles, edit pictures, design infographics, prepare scripts for UGC videos in which we involve community members, in a process of co-creation having me directly "on the screen" interact with people in the community.. Optimize processes and contents: I manage Italian communities together within my team, but as our client operate worldwide, we are working to make contents and ideas easily adaptable for client’s business communities in other Countries. This is an amazing international project!. Dealing with the client: being in Consultancy entails the risk of losing identity and simply “merge” with the client. What I’m learning is how to effectively deal with both the client (above) and the community (below), acting as a crucial linking point and bringing true value for both.

Milan, Lombardy, Italy

I need a strong purpose: I realized I wanted to move from product to people communication.That's why I decided to take on this challenge in a tech academy, helping students to level up theircareer and life. These are the activities I worked on:. Copywriting activity to generate new leads: website contents, nurturing emails, newsletters, blog articles, SM posts, communication materials (brochure, events promotion,...). Benchmarking and competitor analysis: I studied other players within the market to assessthe best levers and USP to adopt for our communication. Social Media Management: finding proper formats and contents for each platform, overseeingconcept, production, planning, publication and optimization

Milano, Lombardia, Italia

Back to my Country, I kept on breathing International brand communication, giving mycontribution to help a global company to thrive in its online communication activities. In myworking day in LG Electronics Italia Corporate Communication department I had some responsibilities:. Responsible for the concept and production of B2C Digital Marketing assets for SM posting (FB, IG), coordinating and working along with external agencies to make great contents consistent with the overarching strategy and TOV. . Responsible for digital editorial content, reporting directly to LG Brand Manager and PR Manager: planning and production coordination of online editorial content (lg.com/it/magazine) within a structured Digital Media strategy.. Content strategies and digital marketing for LG B2B Business Units (Air Solutions, Information Display, Solar), reporting directly to Head of Digital Marketing and DX Director: lgbusiness website management, B2B CRM, Social Media contents production and distribution management.. Responsible for LG Brand presence (contents and products) on major Italian retailers’ websites, reporting directly to LG Corporate Marketing Director: collaborating with suppliers and stakeholders to make LG stand out among competitors on third party e-commerce platforms.. Support for the localization of global digital marketing campaigns, making sure contents created by LG Headquarter are re-framed matching the tone and cultural sensitivity of our local community.. Support LG Brand e-commerce management: promotions planning, contents management, implementation and optimization of reviews’ collection strategies.

Shanghai City, China

After my master, the desire to shape the communication of global brands led me to the otherside of the globe to help an Italian premium brand to express its great value. This was my work:. B2B/B2C Events planning. Design and production of branded communication material in line with Brand guidelines. Monitoring of local Ducati dealers' compliance to marketing and communication Brand guidelines. Management of relationships with local Ducati dealers

Lugano, Svizzera

During my master I wanted to put myself to the test and explore the reality of a newbornStartUp, experiencing the challenges of work with barely defined roles. Here's what I mainly did:. Design and development of Mangiami StartUp visual identity . Design and production of visual contents and assets for both online and offline channels of communication. Management of outsourced contents production (freelances and suppliers). Social Media Management (Facebook/Instagram): strategy and creative contents creation. Design, launch and implementation of MangiamiApp and mangiami.ch. Lead generation and management: customer care and relationship management

Londra, Regno Unito

In my gap year between my bachelor and master, I wanted to explore new horizons: I moved to the UK and pursued the intuition of working in the advertising and communication world.. Management and optimization of internal workflow. Management of human resources (freelances). Design and production of communication materials

Master Of Science - Ms, Media Management

Short Course (3 Months), Introduction To Advertising

Bachelor'S Degree, Interior Design