My focus as a branding specialist may vary depending on the project type and client's goals, but here are some of my typical work responsibilities.• Conducting market research and competitive analysis to identify brand positioning and differentiation opportunities.• Developing mood boards to establish and articulate the brand's visual language.• Designing and managing our design teams and collaborators while creating brand identity elements, such as logos, typography, color schemes, visual identity, social media assets, OOH advertisements, and other marketing materials.• Creating and managing brand guidelines to ensure consistency across all marketing materials, including visual and verbal messaging.• Supporting cross-functional teams, including marketing, sales, and product development, to ensure consistent branding across all touchpoints.As a co-founder, in addition to managing projects, creative teams, and client communication, I also focus on marketing strategy for our design studio.