Andrea Bledsoe Email & Phone Number

Marlborough, Ma, Us

Indianapolis, Indiana, Us

Leading the development and implementation of digital marketing strategies for the US commercial business. *Manage the US digital MarTech stack and digital marketing operations. *Lead the digital marketing team focusing on web, automation, social, search, content, lead-gen and analytics. *Oversee the US marketing communications strategy for digital communications including enhancing existing methods for targeted and timely message delivery. *Define the ongoing digital strategy including prioritization and oversight of digital budget and tool investments. *Represent the US commercial business as a member of the data privacy team to help maintain privacy policy standards.*Manage user experience, standards, and best practices for digital properties for field employees and customer facing digital tools in accordance with global governance. *Use data and analytics including campaign monitoring, reporting and metrics to track and enhance digital communications for improved campaign design and delivery. *Work closely with ad agency partners and manage external vendor relationships for digital initiatives.*Lead the US digital marketing organization transformation.

Indianapolis, Indiana, Us

-Led global digital transformation for multi-channel engagement across business units. -Improved customer experience and loyalty through engaging campaigns and superior content marketing. -Designed channel strategies to align with brand goals to improve the marketing mix based on metrics and results.

Greenfield, In, Us

-Managed global social media strategy and execution for our corporate brand including community management and content creation. -Led influencer marketing with key stakeholder partnerships. -Created data-driven growth and engagement tactics that delivered ROI for our brand. -Developed employee social advocacy program that expanded Elanco's reach with external audiences. -Provided strategic oversight and support for all social advertising planning and buying. -Monitored competitors, analyzing their social media strategies, and determining efficacy with available metrics on technologies they’re implementing and how they engage with their audiences.-Identified trends, platforms, and emerging technology to ensure Elanco is an early adopter.

London, Gb

-Built proprietary online communities for product users for our K-12 school division on the Jive platform. -Daily on the front lines of communication for our social networks by monitoring activity, responding to member inquiries, engaging in conversations, seeding content, identifying key influencers and driving the company’s consumer business objectives. -Jack-of-all trades when it comes to strategic consumer marketing including budgeting, martech implementation, lead generation, analytics, project management, brand advocacy and more. -Developed our K-12 communities’ social strategy where our 2014 growth was 75% over prior year. -Worked with internal teams to create a successful CRM program that automated processes to create a better experience for both the business and our customers.-Implemented a content management program across global business units that broke down content marketing silos. -Led consistent measurement driven reports to internal partners that provided insight on the importance of online relationship building for our business.

London, Gb

- Served as contact person for media relations to maintain and enhance Pearson’s image. Managed local and national media to garner successful business placements for Pearson Education.- Created and managed programs that increased the visibility of the company, its products, and its strengths in the marketplace and in the community. - Created programs to improve community relations including monthly newsletters to end-user groups, non-profit corporate communication campaigns, women in tech program and our “big mouth” reader review program.- Assessed social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth.- Worked jointly with PR contacts from alliance partners Business Objects, Symantec, and Sun Microsystems to launch new product lines. - Managed PR at trade shows including media appointments, press release creation/distribution, author book signings, speaking engagements, and press events.- Collaborated with journalists across 10 international markets to garner coverage contributing to sales and visibility. - Placed stories in Businessweek, Wired, Forbes, CNN, NY Times and other key news outlets. Ensured placement and interaction on social sites such as Digg, StumbleUpon, StackOverflow, Slashdot, etc.- Created PR strategies involving social media, blogging, podcasts and webinars.- Distributed weekly sales force “PubBuzz Newsletter” communicating top media hits, upcoming author appearances, and industry trends to provide key customers. - Created our Women in Tech program where our goal was to provide technology educational resources to help bridge the gender gap.

- Developed strategic Public Relations plans to build brand awareness for top clients including Altec Lansing, Actiontec Electronics, iSkin, Ultimate Ears, Business Objects (formerly Crystal Decisions), etc.- Created online newsrooms to bring the companies stories to life. - Tailored product launches strategically to client goals.- Secured coverage in top-notch publications including top business, tech and consumer trades. - Managed media interactions during press tours and trade shows.

Bachelor Of Arts - Ba, Public Relations, Advertising, And Applied Communication

Master Of Business Administration - Mba, Business Administration And Management, General