Andrea Bloom Email & Phone Number

– Concept, pitch, write, and direct multi-platform promotional and content marketing campaigns for ITVS and the PBS Series Independent Lens.– Develop and produce short-form editorial series as companion pieces for Independent Lens.– 2022 Webby Award winner for producing and writing a 4-part web series about the criminal justice system. – Lead intake, scheduling, and deliverables for the Creative Services unit, liaising across departments to ensure efficiency and streamline communication.– Collaborate with the marketing team to review analytics and make informed decisions about formats, content approaches, and promotions.– Directly supervised a team of editors and post-production specialists.– Identify and hire creative vendors and freelancers.

– Supervised the creative team in developing promotional, editorial, and event content for brands such as Adobe, Google, Coca-Cola, and Facebook.– Owned projects from ideation through delivery, including writing creative briefs, producing on set and in the studio, post-producing, and liaising with clients and stakeholders.– Revamped Skycar's scheduling system to create major efficiencies in post-production workflows.– Forecasted, built, and tracked budgets from $2K-$500K. Optimized the budget tracker to more accurately forecast gains and allow the team to grow.– Managed and trained creative staff, facilitating company growth.

– Developed, researched, wrote, and fact-checked editorial science videos for the YouTube channel Life Noggin. – Videos averaged 1 million views each.

San Francisco Bay Area

– Directed, produced, and owned creative for over 300 episodes of DNews, a web and social series for Discovery Communications. – Catapulted DNews to a record high 5 million views-per-week by analyzing performance metrics and optimizing the publishing schedule. – Increased views-per-episode by over 150% through diversifying content and identifying new formats.– Transformed the calendar to increase video output 1.5 fold without expanding additional production resources.– Managed a team of writers, associate producers, and editors.

– Developed, scripted, and managed multi-platform content for the Smithsonian and its partners, including editorial videos, promotional campaigns, animated explainers, and exhibit media.– Webby Award Finalist for the online culture and science series Ask Smithsonian.– Directed campaign videos for the Smithsonian’s first-ever crowdfunding effort, which raised over $500,000 in 5 days.– Managed schedules, budgets, and deliverables for each project to stay within scope and on deadline.– Edited rough cuts and developed the sound design for select films.

Washington, Dc

– Developed and wrote promos, brand spots, and educational videos for clients such as Amtrak, the State Department, the United Nations, and Children's National Health System.– Produced on location and in the studio, conducting interviews, directing talent, and arranging b-roll.– Supervised teams of editors, animators, and audio engineers to create concise and engaging content.– Wrote proposals and creative briefs, pitching concepts to both internal and external stakeholders. This included developing original, nonfiction programming concepts and pitching them to broadcast outlets and web channels.– Facilitated communication between creative staff, clients, and vendors, acting as the point person for all stages of production. – Created and managed complex budgets and schedules, including the budget and timeline for an 18-part video series. Built custom budgeting tools to increase efficiency.

Washington, Dc

– Created and wrote marketing films and educational video for clients such as Stanford, IBM, and Cornell.– Produced up to 15 videos at once, maintaining schedules across all productions.– Traveled the country as a field producer, directing shoots and conducting interviews.– Expanded the WebsEdge network by identifying production vendors across North America and maintaining a contractor database.– Managed budgets and tracked deliverables for all North American productions.

– Developed and wrote editorial, educational, and promotional videos for organizations such as Conservation International, The Nature Conservancy, World Wildlife Fund, and USAID.– Coordinated production, field produced and supervised post-production for each project, hiring vendors and overseeing creative direction.– Improved efficiency in scheduling and budgeting by creating custom templates.– Conducted research and cleared rights for footage, still images, and music.

Bachelor Of Science, Broadcast Journalism And Communication Studies, Minor In Environmental Studies

Activities and Societies: Alpha Phi Omega

Master Of Fine Arts, Film And Electronic Media

Activities and Societies: Center for Environmental Filmmaking, Filmmakers for Social and Environmental Action