• Worked with clients across different categories: MARS Confectionery (Snickers, M&M’S, Twix and Dove), MARS Petcare (Pedigree and Cesar), Target, Jack Daniel’s, Texas Lottery, Google Fiber, MLB and College Board.• Specialties include designing and executing unique primary research initiatives and utilizing third-party research data to understand the market and consumers, by transforming data into actionable insights and developing inspiring creative briefs. • Continuous analysis of industry and category trends among the Hispanic and Multicultural markets in the US to help brands understand consumers, and help consumers get brands. • Identify geo-targeted, cultural, and lifestyle trends to engage consumers and assist companies in building their strategies to help them achieve their KPIs.

• Worked with editorial, sales, account management, and brand strategy teams to develop, manage, and provide insights and analysis for all native and display ad effectiveness research campaigns.• Coordinated with 3rd party research companies such as Nielsen, Millward Brown Digital, or comScore to launch and execute measurement programs for advertiser campaigns running on POPSUGAR.• Developed campaign effectiveness reports, highlighting trends and providing product and content marketing with recommendations. • Presented campaign results and analysis to clients and participated in the development of case studies, ad-hoc studies, benchmark and category reports.