Andrea Bonilla Email & Phone Number

Kapaa, Hawaii, United States

Venice, Ca

Created durable success through development of marketing collateral for political clients and businesses. Applied strong leadership talents through consultation on business development and infrastructure. Demonstrated innovation and strong work ethic through design of emails, social media campaigns, websites, mailers, and signs. Branded and launched new companies that are still successful today.Selected Contributions:♦ Contributed to three victorious political races for California State Assembly.♦ Organically increased NY Times best-selling author’s followers by 52%. ♦ Demonstrated insightful leadership and enhanced clarity of mission through management of social media accounts for artists and authors through organic and paid advertisement with budgets ranging from $500 to $100K, averaging ROI from 130% to 3000%, with campaign conversion rates from 5% to 40%.

Rocklin, California, United States

Sacramento County, California, United States

Sacramento, California Area

Led successful media campaigns in support of legislation signed into law. Organized and scripted press events, wrote press releases and advisories, developed talking points and e-blasts. Nurtured relationships with key political reporters and drafted letters to the editor and guest opinion pieces. Advanced multifaceted constituent outreach programs, including mail, robocalls, and digital ads. Built and maintained a social media presence while leveraging paid ad campaigns. Selected Contributions:- Increased State Senator’s press placement in local and state news. - Successfully pitched stories to national coverage for key legislation- Provided strategic advice and helped amplify the voice of the Senator in his final term.

Beverly Hills And Culver City, Ca

LightWorkers Media OTT, LLC, a joint venture of MGM and award-winning Executive Producers Mark Burnett and Roma Downey, which launched in fall, 2017. Define direction that catalyzes coordination across departments through creation of organic and paid advertising campaigns on social media platforms including Facebook, Twitter, Pinterest, Instagram, and others. Maximize operational efficiency of prominent, highly sophisticated projects through close collaboration with editorial team to identify trending videos and articles. Embrace accountability in management of marketing budget for online and offline media. Delivered key contributions toward developing successful ongoing digital acquisition strategies Increase corporate visibility and stature by partnering with Director of Marketing and Vice President of Revenue to drive traffic to website. Enhance operations across departments through leadership on strategic marketing plan for launch of LightWorkers.com. Analyze and report on campaign results, conversation rates, and other KPIs. Create energy and stability through close work with talent for Instagram Story takeovers.Selected Contributions:♦ Grew LightWorkers media audience by 85,745% within first 30 days of launch.♦ Increased total Facebook fans by 400% and total number of Instagram engagements by 608,300%.♦ Grew Facebook video views with ROI of 54x in 120 days while reaching over 22M viewers.♦ Enhanced productivity through creation of assets from video and editorial pieces; tailored pieces for social media.

Demonstrated capacity to innovate through development of long-term marketing strategy with KPI’s focused on list and audience growth. Increased total engagement by 87% in six months. CTR on campaigns average 35% for two sites: bethel.tv and shop.ibethel.org. Created web content for inbound marketing strategy. Developed long-range marketing / donor development plan for $70M dollar building project. Increased number of original products at Bethel Media by 100% through effective planning, improved efficiency, refined planning, and proactive communication

Managed priority and coordination of product development to meet performance objectives. Led company’s strategic annual planning process for all major client accounts. Proactively assessed, clarified, and monitored customer product sales on ongoing basis. Utilized marketing and brand initiatives to promote favorable positioning in marketplace.

Demonstrated calm, inspiring leadership through supervision of creative team of twelve professional print and web designers. Provided insightful leadership over internal re-branding team and brand implementation for Bethel Church. Employed strong working knowledge of graphic design, brand development, and creative process. Embraced responsibility for managing departmental budget and staffing.

+ liaison between print/web designers and clients for media projects+ built strong relationship to ensure the success of projects. + managed timelines for projects

• Managed and implemented new marketing plans to increase attendance in camps & recreational opportunities. • Promoted conference center and camps at trade events and conventions. • Coordination, art direction and management of a creative team and projects with $6.6 million in revenues and $1.8 million in donations. • Implemented a Social Media Marketing strategy.• Presenter at regional camp conference (CCCA) on Marketing and Social Meida. • Built marketing plans utilizing Groupon and Living Social in 2009. • Launched marketing for grand opening of the Redwood Canopy Tours attracting Sunset magazine and news affiliates.

Canada

Planned and executed all fall and spring break out reach teams. Jobs included creating budgets and travel arrangements for over 150 students. Trained and de-briefed team leaders. Tracked over $200,000 in donations. Mentored team leaders through out the year and assisted in foundational program design and creative development.

Ma, Leadership

Ba, Communications