Creative director of my own fashion and beauty blog. Conscious of the impact of social media on the retail industry and at the same time a former contributor to clothing pollution this website originally centered on educating readers on how to reuse their wardrobe and buy consciously by providing styling tips for reusing the same pieces and giving a glamorous look to vintage and thrift shopping. It then transitioned into beauty content and product reviews as my audience interest grew.-… Show more Creative director of my own fashion and beauty blog. Conscious of the impact of social media on the retail industry and at the same time a former contributor to clothing pollution this website originally centered on educating readers on how to reuse their wardrobe and buy consciously by providing styling tips for reusing the same pieces and giving a glamorous look to vintage and thrift shopping. It then transitioned into beauty content and product reviews as my audience interest grew.- Constant update on strategies to share my own brand message based on analytics- Developed WordPress website, stablished important connections on the industry, collaborated with several photographers, weekly creation of the content calendar and post writing, direct weekly photoshoots for new content (Canon equipment used)- Track new trends and media innovations to share updated content to my viewers- Create strategies on which channel and what type of content to post to maintain engagement and improve search engine optimization with no cost Show less

Thriftical Statement was born from the idea of giving Tropical Statement readers a sustainable way to shop outfits shared in our blog.We believe in following the trends in a sustainable way. We encourage you to support your community by thrifting your pieces from recognized charity organizations.

- Used new approach to speed up processes with digital marketing techniques (created company objectives for an objective first approach for our Marketing efforts, customer segmentation for email marketing, a set of KPIs per campaign, measure campaigns using Google Analytics).- Developed new strategies focused on CRM that have increased the average revenue per client. Some examples: Automated data collection by offering our clients online payments via Square, new incentives for clients… Show more - Used new approach to speed up processes with digital marketing techniques (created company objectives for an objective first approach for our Marketing efforts, customer segmentation for email marketing, a set of KPIs per campaign, measure campaigns using Google Analytics).- Developed new strategies focused on CRM that have increased the average revenue per client. Some examples: Automated data collection by offering our clients online payments via Square, new incentives for clients in exchange for birth dates and email collection used for future engagement.- Complete management of Marketing campaigns and sales promotions as well as special events for each season- Operational management of Toronto’s showroom Show less

Assisted with the design, wholesale strategy and production of Fall 2019 Tracy Moore’s collection for The Shopping Channel (TSC).From curating line sheets presented to the buyers and assisting on the line presentation to The Shopping Channel, fulfilling of materials and trims for production and coordinating production schedule according to each worker’s production times. Also performed quality control and shipment of the product accomplishing 100% shipment of the order 2 weeks ahead of… Show more Assisted with the design, wholesale strategy and production of Fall 2019 Tracy Moore’s collection for The Shopping Channel (TSC).From curating line sheets presented to the buyers and assisting on the line presentation to The Shopping Channel, fulfilling of materials and trims for production and coordinating production schedule according to each worker’s production times. Also performed quality control and shipment of the product accomplishing 100% shipment of the order 2 weeks ahead of schedule.- We fulfilled 100% of the order 2 weeks ahead of scheduled delivery without precedence.- Managed the Woo eCommerce shop, as well as social media handles, creating content inhouse to offer special promotions and promote digital campaigns with a direct result of 1.4 K followers increased in a period of two months.- Collaborated with Freda’s end-to-end in the process of creating, selling and producing the Fall 2019 Tracy Moore collection for The Shopping Chanel (TSC): Show less

Monitored sales and provided sales forecasts to the Product and Procurement Director and prepared OTB (Open To Buy) 9 months ahead each season to achieve category growth and fulfill each brand’s expansion plan in our stores. Managed product assortment and allocation, channel differentiation, in-store presentation and inventory of 14 equipment brands for sixteen (16) Sportline America retail stores.- Took an strategical approach on the category´s major issue: overstocked merchandise… Show more Monitored sales and provided sales forecasts to the Product and Procurement Director and prepared OTB (Open To Buy) 9 months ahead each season to achieve category growth and fulfill each brand’s expansion plan in our stores. Managed product assortment and allocation, channel differentiation, in-store presentation and inventory of 14 equipment brands for sixteen (16) Sportline America retail stores.- Took an strategical approach on the category´s major issue: overstocked merchandise and aged inventory. Reduced equipment department’s MOH from 14 to 8 by negotiating with vendors for stock reduction strategies as take-backs, product bundles and special promotions for upcoming orders.- Joined Trade Marketing department for the creation and execution of product bundle campaigns for high peak seasons by using aged inventory to promote seasonal product sales.- Sourced and introduced the technology subcategory as a business opportunity to secure category growth.- Delivered merchandise based on store's layout for new stores opening with a 100% fulfillment of merchandise shipped on the sales point before store opening. Show less

Assisted Sr. Buyer of the company’s lead category with an annual budget of USD 6M for 8 markets (Central America, United States and Europe). Sourced international vendors (Asia) and managed purchase orders (negotiated pricing, company requirements, payment terms and deliveries). Visited international trade fairs (mostly in the US), developed and improved items after analyzing industry trends and past sales data, managed samples and quality control (QC) of the final product before… Show more Assisted Sr. Buyer of the company’s lead category with an annual budget of USD 6M for 8 markets (Central America, United States and Europe). Sourced international vendors (Asia) and managed purchase orders (negotiated pricing, company requirements, payment terms and deliveries). Visited international trade fairs (mostly in the US), developed and improved items after analyzing industry trends and past sales data, managed samples and quality control (QC) of the final product before delivery.- Selected, developed and improved products after analyzing industry trends and past sales data, executed quality control, imported, ensured compliance with terms and conditions negotiated for the Christmas season's items and distributed them in 6 different markets accomplishing delivery to every store before season started.- Managed purchase orders and completed purchase journal while negotiated sales contracts with nearly 150 factories per season to obtain optimum pricing, terms, and deliveries.- Successfully completed on time delivery of 85% of the Christmas merchandise before season started setting a new buyer's department record.- Executed annual Christmas catalogue for 2 years consecutively working directly with Marketing department, organizing all information required for more than a thousand products to be featured.- Created and executed collections for Christmas' Seasons 2016 and 2017 using trends identified in visited trade shows along trend forecast tools.- Proven experience in the creation and development of marketing campaigns and photoshoots as well as participation in store assembly and visual presentation of new stores. Show less