Andrea Bras Email & Phone Number

Irvine, Ca

Irvine, Ca

Irvine, Ca

Orange County, Ca

Specializing in overall marketing strategy, development, planning, implementation and cross-functional team collaboration Leading efforts in conjunction with senior leadership to execute short and long term marketing strategies with brand and digital alliance, company and investor goal setting/achievement and cross team collaborationWorking closely with CTO/technology teams for streamlined developer communication, clear expectations and deliverables for mobile app(s) and website(s) updates and releases Establishing and directing budgets and relationships with partners/vendors, agencies and internal cross-functional teams for successful alignment with company initiativesManaging and mentoring internal marketing team in order to establish a highly collaborative, productive and efficient process flow and strategy executionEnhancing and managing intelligent analytics for effective data driven decision-making, monitor performance results in order to drive optimal ROI meeting and exceeding revenue, volume and user experience goalsKeeping updated on current industry trends, tools and technology in a fast paced, ever-changing marketing ecosystem

Leading, developing and excuting Experian's mobile marketing strategy including product, app, and brand related campaigns generating $20 mm in projected revManaging ad agency and industry leading companies including Google, Yahoo, MSN, Apple, Pandora, Specific Media & many more to establish digital, mobile, emerging and integrated media company initiatives. Aligning digital marketing team and offline branding team strategically and executing all marketing programs with company wide marketing strategies cohesiveness.Directing digital marketing acquisition & retention programs from plan creation through execution utilizing in depth analysis, strategy enhancement, optimization, product development and continued growth to meet company's ROI and strategic goals.Driving all mobile efforts extending across mobile web and app development and marketing initiatives, SDK integration, etc.Developed & secured custom marketing relationships with other world-class brands that delivered growth from 10% to 500% across various partnershipsIncreases from 6% to over 35% in consumer engagement through partner collaboration and execution of integrated custom programsDemonstrated financial acumen by always meeting budget, hitting company deadlines and delivering on ROI metrics including costs, acquisition & engagement.Augmented and enhanced search paid and organic placements through earned media including original content development, social engagement, and search engine optimizationLeveraged partner relationships and custom content portals to acquire new customers, communicate product benefits, and deliver engaging user experiencesAwarded and recognized as an “Experian Elite” for outstanding performance and exceeding revenue & acquisition goals, top15% of organizaiton globallyResponsible for marketing strategy and execution for the following sites: FreeCreditReport.comFreeCreditScore.comExperian.comCreditReport.comCreditScore.comProtectmyID.com