Drive overall vision, implementation and life of Talent Marketing digital tools. Applying consumer marketing techniques to attract engage and retain employees. Build consensus across the enterprise to govern digital tools and manage the vendor relationship. Lead a team of product owners, activating product roadmaps.

Team lead of complex digital programs; Enterprise digital workplace, Enterprise email platform and livestream. Define and own strategic roadmap, define and develop business solutions that are effective and strategic including community governance, policies and guidelines. Lead vendor relations and liaison between the business and technical teams supporting the tool. • Drive organizational strategic use of enterprise digital tools against project plan with input from key stakeholders• Manage and supervise product leads of enterprise tools and assure portfolio communication to clients• Coordinate growth of digital tools across Enterprise stakeholders (IT, Human Capital, business clients)• Increase and sustain employee engagement on Social Collaboration, 73% increase in active users YOY• Advise key stakeholders, leaders, and communicators to deliver integrated solutions for which social collaboration is desirable• Lead cross-functional team in RFP process for Enterprise tools• Identify opportunities to positively impact business and functional priorities and communicate impact of issues and trends related to social collaboration• Serve as project manager and IT team liaison for system enhancements and upgrades

Governed the board of directors, and led the organization toward the mission of promoting voluntarism, developing the potential of women, and improving communities through the effective action and leadership of trained volunteers. • Motivated 700 volunteers to execute on annual plans, including; fundraising, community projects and member engagement initiatives • Facilitated monthly board of directors meetings and monthly general membership meetings• Oversaw development and roll-out of the League's new 5-year strategic plan• Represented the organization in the Minneapolis community, with partners and sponsors, and at the international association levelPrevious roles include: Vice President - Projects and Advocacy Chair

I cultivate HealthFitness' social communities. As community manager, I orchestrated the selection, set-up, launch and growth of our social business platform run by Jive which went live Fall of 2012. I work with associates at our client sites to integrate social media into their programs. I manage the community growth of our social media/digital initiatives (HealthFitness's Twitter, LinkedIn, Pinterest and YouTube). I provide strategic thought to analytics and SEO initiatives, and evaluate new social media tool opportunities. I educate and counsel senior team and associates on social media initiatives.

Manage social media and public relations for national client accounts. Conceptualize and create social media programs including blogger relations, blog conferences, community management, mobile, video series and content creation for social media platforms.Educate clients and co-workers on emerging media and how to best use social media to their benefit.Manage media relations; write and distribute media releases and secure product placement. Develop and maintain relationship with journalists.

Responsible for pro-active and reactive media placement. Attend to media requests for the hospital and clinics in the Park Nicollet Health System. Coordinate appropriate interview subjects and locations and manage media during the interview. Find newsworthy stories within the system to promote, collect information about the topic, produce press releases and pitch story to appropriate media outlets.

Responsible for business to business marketing of key physicians and service lines. Develop and maintain quality relationships with key physicians and business partners, including Fortune 500 companies. Design and implement educational material for health presentations.* Developed and implement the business to business marketing program. Successes include; obtaining the OPPD Health Fairs bringing more than $70,000 to the hospital, exposing over 2,000 employees to CUMC through physician presentations, health fairs and in-house health screenings in six months time. * Develop service-line marketing campaigns and followed through with successful implementation of campaigns.* Coordinated events, including venue details, registration, vendor communications, and event material.* Maintained database of participants for tracking and determining ROI of Live Better Work Better program. * Assisted in media and public relations for CUMC including writing press releases and story pitches. * Coordinated and lead external and internal hospital events and fundraising efforts for community events.

Responsible to assemble the latest weather data into a verbal and visual presentation for a broad television audience expecting accuracy as well as layman's language. Utilize leading edge technology to review various meteorological models and present impactful, concise and lucid video graphics. * Spearhead community outreach to stimulate public awareness, achieve consumer awareness and station recall to deliver wider target audiences to KETV. Speak before schools, companies and organizations. * Maximize public safety through proactive response during severe weather alerts using warnings and graphics to provide ongoing live updates to the viewing audience on changing conditions.

Responsible to compile and present accurate forecast for Eastern North Dakota and Western Minnesota. Presented in the field weather casts and news stories. * Contacted and interviewed community sources to obtain story information. Established and reinforced relationships with community leaders to ensure timely information gathering.* Health Reporter: Created relationships within the Health Care Community to generate news stories.

Responsible to generate, shoot, write and edit stories. * Held similar responsibilities to those in subsequent position in writing and editing of news stories.