Andrea Howard Email and Phone Number

Develop brand strategy across all owned social media channels, including our influencer and collegiate marketing programs.

In addition to my roles with Kelly's Kids - our family of brands launched a new direct sales children's clothing company - Wildflowers Clothing. Upon launching of the new brand, my role expanded to include all customer touchpoints.- Lead all social media strategy and implementation for Kelly's Kids, Eleanor Rose, Wildflowers Clothing- Drove digital creative strategy for our family of brands- Trained team of sales Consultants on social media and building of their personal brands- Assisted in photoshoot production and direction- Organized bi-annual sales conference for Consultants- Collaborated with designers on future garment designs- Wrote and maintained company blog

Kelly's Kids has been an institution in the boutique world of children's fashion, outfitting the whole family since the 1980s, with Eleanor Rose being a new, secondary e-commerce brand with highly sought after collections. - Developed social strategy for two distinctive children’s clothing brands – Kelly’s Kids and Eleanor Rose - Created brand identities used throughout all digital marketing materials- Oversaw and executed paid social media plans on Facebook and Instagram- Lead community management and worked directly with customer service team- Directed team of graphic designers on social media graphics

- Developed and executed social media strategies across Kohl's channels, which included Facebook, Twitter, Google+, Pinterest, Instagram, and YouTube- Created strategies focusing on seasonal and brand-specific initiatives- Collaborated directly with social channel partners to produce industry-leading programs- Worked with external agencies and creative partners to develop tone and look of channels- Trained community management team- Partnered with media team on large-scale broadcast integrations such as the American Music Awards and Academy of Country Music Awards

- Emphasis in display ads & digital content, including blog- Developed creative strategy for store, seasonal, and brand paid digital media campaigns- Coordinated and executed media campaigns with digital media, creative, agency and internal partners

- Researched and presented findings regarding Kohl's gift cards, recommending new venues for gift card redemption and promotion, mobile gift cards, Facebook, and personalized card options- Created marketing strategy, working cross-functionally with other interns to create pseudo Back-to-School Kohl's campaign- Offered a full-time marketing position at end of internship