Top Farmacia operates in the overcrowded Italian online pharma retail market, counting over 3,800 competitors (including Amazon)Main achievements:• Revenue increase from €17.8M in 2021 to €26.8M in 2022 (50+% growth, well above the 17% market average over the same 2-year period), while investing just 5% of revenue in marketing costs (half of the market's 10% standard)• Over 2% recovery in Gross Margin starting mid-2022 by completely revising the pricing strategy across a 28k SKUs’ catalog• Full redesign of the brand identity and creation from scratch of the marketing practice• Full rebuilding of the company’s tech infrastructure, including ERP, WMS, and eCom platform, with the latter adopting a cutting-edge headless approach to boost market value• Enablement of multi-carrier logistics, introducing an Amazon-like pickup point networkIntroduction of the dropshipping model in the company value chain

The Covid pandemic highlighted the untapped potential of pharmacies as primary care hubs, triggering unprecedented changes in the sector. Amid this ground-shaking transformation, the newborn Lafarmacia digital presence focuses on enhancing the Lafarmacia brand's premium positioning to boost in-store traffic, through innovative access to stores' servicesMain achievements:• Creation of the CRM practice and tech infrastructure from scratch, integrating customer segmentation and automated journeys with the loyalty program.• Launch of the Lafarmacia website in October 2022, using cutting-edge headless architecture.• Release of the booking features for primary care and in-pharmacy events in February 2023, partnering with Doctolib, Europe's e-health leader.• Introduced digital marketing and social media management practices• Next in line to be released, is the "Local Commerce" set of functionalities, allowing patients to reserve prescription drugs for in-store pickup or have them home-delivered (in a Glovo-like experience)

In addition to relaunching the B2C eCom strategy, as CDO I took the challenge of leading the digital transformation of the B2B channels, the company's core go-to-market model.Main achievements:• Designed and steered a turnaround plan for the Smith Optics eCom business, increasing revenues from 4M$ in 2018 to 25M$ in 2021.• Actively participated in the due diligence that led to Safilo's acquisition of the North American start-up Blenders Eyewear, based in San Diego• Creation from a blank page of the Bluebay brand, exclusively dedicated to Marketplace channels, Amazon and Zalando, and launched in May 2021• Design of 4 new brands to test their market fit without creating any physical product samples (see exers, FLINT, UnfraMe, and Scrim test sites). Submitted a business plan to launch the best performer using a solely online go-to-market model • Design and steering of a reshaping plan of the B2B channels engagement model ended up rolling out the redesign and re-platforming of the B2B site, the Customer Care and Salesforce apps, along with the deployment of a new selling ceremony and a new “B2C-like” marketing funnel model• Design and implementation of the so-called Control Tower project to empower a data-driven cultural change, that led to organizational restructuring, made actionable by the introduction of a new analytical environment• Introduction of software development Agile practices, namely SAFE, at an enterprise level

Entering Benetton Group I worked with the main stakeholders to restructure the management of all the consumer-facing touchpoints under a single team. The project developed into a Digital Hub, designed to be fully independent, including Merchandise planning, B.I. and Tech teams, among others. I also worked on digital transformation projects linked to content production, and CRMMain achievements:• Revenue increase from 6M€ in 2015 to 31M€ in 2017• Insourcing of all eCom services architecture (Logistics and Tech infrastructure, among others) and organization on EU and US markets, live in October 2017• Activation of eCom local providers in the key markets: Japan, Russia and Turkey in 2017, Mexico and India in 2018• Implementation of the full set of Omnichannel functionality (Find In-Store, Endless Aisle, Click & Collect and Return to Store) on a group of 35 retail stores, registering a 4% average uplift in revenues• Set-up from scratch of an eTailers’ management model• Activation of strategic partnerships with Zappos.com and VIP.com, for the US and Chinese markets respectively• Introduction of a new media buying model, based on full-funnel technologies and rationalization of the Digital Marketing agencies mix, leading to a 30% cost reduction• Introduction of the Content Factory dept. to strategize, oversee, and deliver all the content design and production processes

As Director of the newborn Digital Division, I made the Group Owners' vision possible creating an independent, highly skilled team, that promoted Group-wide synergies and digital best practices.Main achievements:• 60+ hired talents located in Italy, Switzerland, Japan and the USA• Launch of 9 new eCom websites operating in Europe (28 countries), Japan, USA, and Canada• Triple-digit YoY growth of the Division's revenue since its establishment, each year• Development of the 9 Max Mara Group brands' digital identity• Definition of a budgeting model, integrating media and digital assets creation• Partnered with key international players (e.g.: Google, Facebook, and PayPal, which placed us in the top 10 fastest-growing Italian businesses for both 2014 and 2015)• Set up from scratch Web Marketing, eStore and Social Media management practices• Introduction of non-existing customer-centric processes (eg. Customer Care dept. and Community Management practices)• Industrialization of Digital assets production: from photo studio set-up to implementing pre-production, shooting, and post-production processes, both for eCom catalogs and for editorial BTL campaigns• Introduction of copywriting and localization workflows with output in 7 languages• Selection of the eCom platform and subsequent implementation of a global architecture based on SAP-Hybris technology• Set up from scratch the logistics platform, integrating the innovative multi-delivery approach that leveraged retail stores' inventories on top of central warehouses ones• Design and kick-off of the activation plan for the Russian market

Main achievements:• Logistic distribution model redesign• Refined budgeting and accounting processes and implemented facility management tools

• Optimized the sell-through by redesigning the inventory allocation model, resulting in a 3% increase in the first year of implementation• Reorganized the Visual Merchandising department to maximize sales, focusing on staffing allocation, as well as performance management of merchandise displays• Activated the first CRM program ever made by Max Mara Group

Management of the commercial development of the relevant licensees: overseeing commercial terms and profitability and evaluating and monitoring sales per door.

Management of wholesale business (key accounts and distributors) for Spain, Portugal and Greece.