Andrea Buwalda Email & Phone Number

New York, United States

New York City Metropolitan Area

• Develop and execute the retail marketing strategy for LG H&H brands/products across various channels such as Drug, Mass Merchant, Grocery/Foods, Professional.
• Collaborate with cross-functional teams such as Brand Management, Sales, Creative to ensure alignment on the overall brand strategy and objectives.
• Develop and manage promotional programs to increase sales and market share.
• Manage sales events and in-store activations to drive foot traffic and conversion.
• Conduct market research and analyze data to identify trends and opportunities for growth.
• Provide guidance and support to the sales team to ensure effective implementation of retail marketing initiatives.

New York City Metropolitan Area

• Partnered with Brand Manager and Marketing Director in the development of brand strategy for the Fashion and Foundation category across all printed sales vehicles including brochure and flyers as well as E-Commerce.
• Managed the development of Fashion collections from ideation to launch, developed line plan and pricing structure of each campaign, planned product placement in each brochure
• Developed and analyzed bi-weekly sales reporting that was communicating product performance of each campaign to senior management and cross-functional teams and provided recommendations to optimize sales growth
• Prepared quarterly post-mortem decks to present to Marketing Director that identified areas of opportunity for revenue growth and developed activation plans to improve weak areas of the business
• Presented each assortment to Estimating team to communicate projected sales ranking of each collection, partnered with Estimating team to align on forecasted sales estimates

Manhattan, New York, United States

• Utilize Microsoft Excel to execute strategic initiatives for Sweaters and Sets ensuring all plans, revisions and projects align with company goals and customer expectations
• Identify potential risks and opportunities to cross-functional divisions by analyzing and communicating daily sales reports on a weekly basis
• Forecast future demands for Sweaters and Sets by coordinating pre-season sales, margins, and inventory plans by master styles and colors
• Analyze trends to forecast monthly demand % to total, costs, and net ratio demand for monthly Open To Buy meetings in current year and month
• Work cross-departmentally with the E-commerce leadership team to assemble event lists for all promotions, which entails analyzing over 3,000 master styles while evaluating new price points, margins, and percent off
• Build templates and input information for all clearance sections, which align cross-functionally with the creative and planning teams to insure accurate data

Greater New York City Area

• Establish the opportunity to collect mentorship, assistance, and training while gaining valuable experience in the fashion industry
• Ability to communicate with customers and co-workers
• Gained exposure to leadership skills through networking opportunities
• Generate content for use on social media platforms Plan and attend events on and near campus in order to promote the company

New York, New York, United States

• Allocated for 13 stores, within the United States and Canada, using the system Storeland to send merchandise from warehouses to retail locations
• Utilized analysis tools to optimize sales and maximize productivity to create purchase orders for vendors
• Initiated conversations with cross-functional partners regarding risks or opportunities and develops course of action to improve overall business

New York City Metropolitan Area

• Worked closely with a mentor in the planning department for intimate accessories
• Allocated merchandise to all stores using tools such as JDA
• Used MicroStrategy to build weekly reports that analyzed how much sold to how much is expected to sell
• Developed a strong understanding of working in a buying and planning corporate office through professionalism and knowledge

Greater New York City Area

• Assisted in the development and strategy behind Modell’s online expansion
• Increased understanding of coordination between functional areas to deliver the best business results
• Worked closely with management, customers, and associates to maximize e-commerce business potential
• Pursued professional development through hands-on learning while providing feedback to cross-functional partners
• Provided research, maintenance, and support for assigned departmental projects and tasks as assignedOptimized website content to increase search marketing rankings

Greater New York City Area

• Assisted the Director and Assistant of sales in the sales process, including showroom management, market preparations, and administrative support
• Assisted in tracking samples to ensure they are managed between the Sales, Public Relations, and Production departments
• Worked with multiple accounts and executing sales reports and tools
• Assisted managing the E-commerce sites

Greater New York City Area

Wayne, New Jersey

• Became familiar with product information, understanding brand relationships, and quality of merchandise
• Committed to building customer relationships and loyalty through personal interaction and the maintenance of client file
• Ability to work in a fast-paced environment, handling multiple priorities and learning new procedures.
• Developed team player attitude and ability to work in a learning environment

Wayne, New Jersey

Education record

Bachelors, Fashion Business Management, Junior