Digitales Marketing, Content Marketing, Social Media Management, Web Content Management

Team lead and coaching of product management teamBuilt and implemented NPD launches OTC and food supplementsDevelopped POS activities, supported sales trainings, briefed online and offline activities/ads and webpage contentCreated communication for pharmacies and physicians

training for certification project management GPM/ IPMA Level Cincl. assessment and thesis

Marketing Managerin OTC: Shopper&Customer Marketing, Online Pharmacies, Wholesaler (cooperations);development and implementation of activation strategies within pharmacy channel for various brands (Physiogel derma cosmetic range - free selection, OTC: Formigran, Zovirax, Stieprox): detail aid (sell-in story)for 4 sales cycles per year, POS activities along shopper journey for NPD launches and core assortment , support sales forces excellence and key account/onlie pharmacies, development/purchase displays/POS material, development education/recommandation concepts for pharmacists, shelf/space managementprojectmanagement: various projects (i.e. implementation of shelf (shop in shop) concepts in pharmacies)Aktivitäten als Projektleiterin: Konzeption und nationale Umsetzung von Physiogel Regaleinbauten in Apotheken; nationale Apothekenschulungen; Trademarketing Aktivitäten zur Unterstützung von Neuprodukteinführungen (Dermokosmetik und OTC)

project management private residence/homestead

Head of marketing team Pillsbury (known as Knack&Back in Germany):reporting to GMresponsible for two employees (brand manager)accountability business results (P&L), close teamwork with sales, cross-functional leadership (business unit "dough": brand Knack&Back and private label), marketing & brand building strategy, project management of several projects: new product launches, holistic margin management projects, packaging and internet projects, optimization portfolio strategy; consumer insight analysis, lead of consumer research

Head of marketing - reporting to GMmember of leadership teamresponsible for two employees (product manager, assistant)project lead: developement new brand architecture, brand and company Integration, support dislocation company/production site; lead packaging- and design projects incl. new packaging technology, execution market research studies - qualitative/quantitative; development new webpages, initiation cooperations, lead private label business

Head of Marketing AMBRIA (scented candles and assortment), development brand strategy and NPDs, design and implementation POS material and instore shelf concepts, market research studies, trade fair implementation

Development umbrella brand (home care, WPR), project lead design NPD and implementation ATL (TV) and BTL activities (POS shopper activation), support sales force excellence, Trade Marketing Promotions, accountability market research studies quant/qual., lead agency pitches Dachmarkenaufbau (Home Care, WPR), Projektleitung von Neuproduktentwicklungen und Designprojekte, Trade Marketing Promotions, Marktforschungstudien; Leitung von Agenturpitches

development brand strategy, design and implementation NPD launches, trade Marketing activities (on-trade and off-trade), sales manager training, sponsoring, POS activities Markenzusammenführung, Projektumsetzung: Neuproduktentwicklungen, Konzepterstellungen, Durchführung Trade-Marketing Aktivitäten (Handel und Gastronomie), Vertriebserfahrung, Leitung von Event/Sponsoring sowie VKF Maßnahmen