Andrea Cadelli

Andrea Cadelli Email and Phone Number

Corporate Ambassador and Strategic Partner - Leveraging relationships to achieve results @
About Andrea Cadelli

Imagine a world where your marketing, communications, and brand story all align to help you create an irresistible connection with your customers and employees and stand out from your competition. Sound too good to be true? Think again.Hi, there! I’m Andrea Cadelli, keynote speaker and story and communication consultant with Heart Fire Stories®. I work with individuals and companies who want to attract the attention of customers and employees, grow sales, and build brand loyalty through strategic storytelling, the most powerful way to influence any audience.I still remember how my love affair with stories began. When I was eleven years old, something magical happened that opened my eyes to the world of storytelling. I was cast in my very first production of the musical, Annie, at the community college in my hometown.I was instantly hooked by the magic of bringing stories to life on stage! I’ve pursued my passion for storytelling ever since. After obtaining my Master of Fine Arts in Theater, I expanded my storytelling experience by producing plays, films, and corporate videos while building my career as a marketing and communications leader for Walmart and Sam’s Club.Today, I draw on all of my retail and storytelling experience to help you create connection, relevancy, and influence in your marketing and communications, so you can engage, motivate, and maximize results.If you want to transform prospects into loyal customers and loyal customers into raving advocates for your brand, you need a story that touches the heart, ignites the emotions, and motivates them to action. This is the power of your story, and I use my proven Heart Fire Story framework to help you discover it.As a speaker, I bring a unique blend of retail leadership expertise with twenty-five years of combined storytelling experience in theater, film, and video, to deliver energetic keynotes with actionable strategies. My mission with Heart Fire Stories® is to provide you communication and story frameworks that help you clarify your message and magnify your impact. I am certified in NLP (Neuro Lingustic Programming) and Prosci change management.Whether you want to capture attention, build rapport, close more sales, share your vision, communicate your brand, motivate your employees or move them through change, the principles of effective communication and storytelling will help you engage, inspire, and influence any audience. Storytelling is a superpower! If you are ready to embrace it, let’s connect to see how I can support you in achieving your goals.

Andrea Cadelli's Current Company Details
Newcastle Media, LLC | Heart Fire Stories

Newcastle Media, Llc | Heart Fire Stories

Corporate Ambassador and Strategic Partner - Leveraging relationships to achieve results
Andrea Cadelli Work Experience Details
  • Newcastle Media, Llc | Heart Fire Stories
    Strategic Communications Consultant | Leadership Development | Speaker
    Newcastle Media, Llc | Heart Fire Stories Sep 2016 - Present
    United States
    • Developed the Heart Fire Story Map, a strategic storytelling framework, empowering business leaders through enhanced brand awareness that drives desired business outcomes.• Deliver high-energy keynotes and training breakouts with actionable communication and storytelling strategies; enabling leaders to create irresistible connections with customers and employees.
  • Walmart Stores, Inc.
    Sr. Consultant, Global Change Management & Org Effectiveness
    Walmart Stores, Inc. Aug 2015 - Aug 2016
    Bentonville, Arkansas, United States
    • Responsible for client leadership in the development and execution of Global Change Management strategies to support enterprise initiatives for Walmart, emphasis on Marketing and Human Resources. Worked with internal and external clients to develop change management plans, including Communications, Training and Development, and behavior reinforcement to minimize resistance, disruption to the business, and drive ROI of projects. • Developed online strategy for Global Organizational Effectiveness website (branding and user experience) and worked with marketing and technology resources to rebuild the online experience for all functions under this umbrella.
  • Sam'S Club
    Senior Manager, Member Solutions Marketing
    Sam'S Club Feb 2014 - Aug 2015
    Bentonville, Ar
    • Develop digital marketing strategy to improve Member engagement and share of wallet (online and in Clubs).• Lead cross-functional teams responsible for relevant, personalized direct Member communications across multiple digital platforms.• Building strong agency partnerships that yield effective YOY marketing program growth, increased ROI and budget accountability.• Database management: growth, data hygiene, strategic suppressions, improved deliverability• Development of new CRM capabilities to trigger highly targeted and personalized digital content (via new online Preference Center, Scenario Based Marketing, dynamic recommendations, addressable advertising, & new CRM targeting tool).
  • Sam'S Club Wholesale
    Sr. Manager, Email Marketing
    Sam'S Club Wholesale Apr 2008 - Mar 2010
    Bentonville, Arkansas, United States
    Led the strategy development and enhancements for Sam's Club email program that resulted in more targeted relevant campaigns, YOY revenue growth, and improved engagement with email touchpoints.
  • Wal-Mart Stores, Inc.
    Corporate Recruiter
    Wal-Mart Stores, Inc. Sep 2005 - May 2007
    Bentonville, Arkansas, United States
    • Forecast hiring needs for Division 1 and SAM’S Club Assistant Managers in the field through completion of monthly staffing reports – 12 month projections• Recruit, interview, hire and train 20-25 MBA summer interns from 11 top business schools in the US and 3 National Diversity conferences.• Collaborate with senior leadership to create training plan and career path for returning 2nd year MBAs entering the Leadership Program.• Mentor 1st and 2nd year MBAs and track progress through the Internship and Leadership programs to determine best fit in the organization for full time offers.• Support Diversity initiatives by working with internal and external marketing firms to design and produce all recruiting resources to execute undergrad and MBA recruiting strategies, including brochures, CDRom and giveaways.• Responsible for all web content on Wal-Mart’s recruiting website; research, writing and editing all written material to be published.
  • Wal-Mart Stores, Inc.
    Meeting Support Team Supervisor
    Wal-Mart Stores, Inc. Jun 2003 - Sep 2005
    Meeting Support Team Supervisor for 3 Audio Visual Technicians providing AV support for all internal company meetings. Responsibilities include but not limited too:• Planning, coordinating and implementing all audio/visual support for internal and external Wal-Mart meetings.• Outsource and coordinate additional needs and support through local A/V providers.• Develop and implement 1 and 5 year business plans for future growth of the Meeting Support team to provide the best technology available and reduce cost of A/V support for the entire company. • Supervise, evaluate and develop a staff of three WMTV employees.•Manage and oversee all revenues and expenditures of independent 151 budget account.• Work with executives and multiple departments in the company to provide communication support for meetings held in the Home Office auditorium – special emphasis placed on networking, relationship building & PPT development.
  • Wal-Mart Stores, Inc.
    Communications Manager
    Wal-Mart Stores, Inc. Jul 1997 - Aug 1999
    Communications and Mass Media Manager. Responsibilities include but not limited to:• Develop training content and facilitate training programs for Home Office and Field associates.• Work closely with executive team to produce and direct all internal broadcast communications to store associates.• Collaborate with various divisions to write articles highlighting company news included in SAM’S Club monthly newsletter, In The Loop, for which I served as editor.• Coordinate and manage all audio/visual support for company meetings and assist editor in all post video production.• Work closely with executive team to write, produce and direct all internal training and promotional videos used for major Wal-Mart meetings.

Andrea Cadelli Skills

Digital Marketing Strategy Direct Customer Communications Cross Functional Team Leadership Change Leadership Talent Development Agency Relations Agency Negotiations Agency Agreements Email And Sms Marketing Leadership Budget Development Budget Management Video Production Talent Acquisition Data Analysis Digital Marketing Email Leadership Mobile Marketing Budgets Change Management Marketing Marketing Strategy Training Email Marketing Account Management Film Industry Strategy Program Management Recruiting Management Sales Retail E Commerce Process Improvement Business Planning Project Planning Corporate Communications Multi Channel Retail Analytics Competitive Analysis Customer Insight Editing Forecasting Internal Communications Market Research Marketing Communications Merchandising Multi Channel Marketing P&l Management Segmentation

Andrea Cadelli Education Details

Frequently Asked Questions about Andrea Cadelli

What company does Andrea Cadelli work for?

Andrea Cadelli works for Newcastle Media, Llc | Heart Fire Stories

What is Andrea Cadelli's role at the current company?

Andrea Cadelli's current role is Corporate Ambassador and Strategic Partner - Leveraging relationships to achieve results.

What is Andrea Cadelli's email address?

Andrea Cadelli's email address is an****@****hoo.com

What is Andrea Cadelli's direct phone number?

Andrea Cadelli's direct phone number is +191924*****

What schools did Andrea Cadelli attend?

Andrea Cadelli attended University Of Arkansas, Henderson State University.

What are some of Andrea Cadelli's interests?

Andrea Cadelli has interest in Interior Design And Gourmet Cooking, Kayaking, Snowskiing, Boxing And Football, Writing Poetry And Plays, Film Production And Professional Theatre, Hiking, Camping, Sales And Professional Networking, Red Wine Aficionado.

What skills is Andrea Cadelli known for?

Andrea Cadelli has skills like Digital Marketing Strategy, Direct Customer Communications, Cross Functional Team Leadership, Change Leadership, Talent Development, Agency Relations, Agency Negotiations, Agency Agreements, Email And Sms Marketing Leadership, Budget Development, Budget Management, Video Production.

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