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My philosophy? We all own our company’s success. Everything an organization does – from product design to engineering, sales to marketing to human resources – ultimately is in the service of one objective: achieving our goals by helping our customers achieve their goals. This philosophy started with my immersion in the world of entrepreneurship as a part of the business my family founded and successfully grew, and further developed as I continued my career in Big 5 Consulting and enterprise technology as I worked to drive success for my clients and my company. To this day, I work with teams to operate with that same entrepreneurial spirit: fueled by hard work, willingness to challenge the status quo, and doing what it takes to drive our organization’s success.As a woman executive in the technology industry, I also recognize companies' critical role in improving the communities where we live and work. I have taken on leadership roles partnering with executives, HR, and other champions to spearhead initiatives to improve diversity, drive equity and inclusion, and champion social responsibility initiatives.All of these experiences come together in my ability to turn ideas into reality through innovative, efficient, and engaging internal communications, training, enablement, and events rooted in a deep understanding of the business and its people. Through this, I deliver lasting results that solve real business problems and improvements for the company, its people, and the community.Key Competencies:Strategy and Performance Transformation | Employee Alignment and Engagement | Team Leadership | Enablement and Training | Internal Communications | Financial Management | C-Suite Collaboration | Change Management | Sales Effectiveness | Process Optimization | Diversity, Equity and Inclusion | Corporate Social Responsibility
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Head Of EnablementCinc SystemsFlorida, United States -
Go-To-Market Operations, Enablement And Internal Communications ExecutiveDriving Results Through Impactful Processes, Technology, Enablement, And Communications Dec 2022 - Present
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Vice President, Strategic Sales Processes And ProgramsCitrix Feb 2022 - Nov 2022Fort Lauderdale, Fl, UsCreated a new team to improve sales productivity, efficiency, and effectiveness by overcoming deep-rooted technology, business process, and sales compensation challenges. This included developing data-driven solutions to global sales blockers, overcoming institutional barriers, and gaining buy-in on new approaches.• Identified and prioritized improvements to maximize the impact on sales productivity. Achieved cross-functional buy-in to deliver those as part of existing funded projects. Improved sales team sentiment and slowed attrition. • Revamped the company win-loss program to improve data analytics and insights into customer behavior, market trends, and sales performance. Provided data-driven recommendations to help sales win more often.• Led sales engagement in an initiative to streamline sales operations through guided pricing. -
Vice President, Worldwide Sales Enablement And CommunicationsCitrix Jan 2018 - Feb 2022Fort Lauderdale, Fl, UsLed team of 80+ global resources to deliver innovative and award-winning communications, enablement, technology, and customer insights in a fast-changing environment. Ensured 1,700 sellers had the sales, product, and operational knowledge they needed to achieve company sales goals and priorities.• Partnered with the Chief Revenue Officer and global sales leaders to define, communicate, implement, align and report on annual sales priorities and key performance indicators. • Drove business-impacting change through effective enablement, including shifting $3B in sales from on-prem to SaaS, delivering a 30% increase in win rates and improving ability to sell to c-level buyers with a derived impact of $89M in the first two quarters after rollout.• Evaluated, implemented, and optimized technology solutions to drive sales efficiency and effectiveness. Owned sales enablement technology stack, key dashboards, and elements of SalesForce functionality.• Ensured sales team operational effectiveness by delivering impactful professional development and coaching to sales leaders and reps on all sales processes, tools, and best practices including territory planning, team management, pipeline management, dashboard utilization, and account planning and reviews.• Improved time to productivity for 350+ resources annually by designing and managing a highly rated (80+ tNPS) hybrid global sales onboarding program. • Owned industry award-winning annual sales kickoff event for 6,000+ internal and partner attendees• Created award-winning, audience-wowing communications strategy encompassing multiple vehicles like executive communications, video, personalized newsletters, email, text, and intranet to deliver a pace-setting 86 tNPS. -
Managing Director, Americas Sales Enablement And CommunicationsCitrix Jan 2015 - Jan 2018Fort Lauderdale, Fl, UsPromoted from Senior Director, Americas Sales Enablement and Communications in January 2017. Led 40 resources to spearhead strategic revenue growth initiatives and deliver attainment-driving training and communications as a member of the Senior Vice President’s topline team. 2-time Americas Sales and Services Leadership Award winner.• Led a cross-functional taskforce to develop a new way to identify highest return customer segments and marry those with targeted marketing, sales, channel strategy, enablement, and pipeline build activities.• Led rollout of a new approach to planning resource allocation and sales territories to fuel revenue growth. Included leading customer data analysis, territory planning, and sales leaders and rep enablement.• Analyzed sales processes and identified significant improvement opportunities in the pipeline-to-order process. Developed recommendations and collaborated with the CFO and CRO to gain buy-in on a solution.• Represented the organization in all major company-wide initiatives and executive business alignment meetings. -
Director, Americas Sales EffectivenessCitrix Jan 2010 - Jan 2015Fort Lauderdale, Fl, UsDeliver the sales skills training, communications, and organizational alignment needed to exceed the company's sales and strategic goals. -
Senior Manager, North America Sales EnablementCitrix Aug 2006 - Jan 2010Fort Lauderdale, Fl, UsLed team to represent the sales organization in product launches and other major initiatives, advocating for the needs of our sales team and customers by working closely with Product Management and Product Marketing to influence our product releases, messaging and go to market strategy to ensure our customers, channel partners and field are successful. -
Principal Project Manager, Project Management OfficeCitrix Nov 2003 - Aug 2006Fort Lauderdale, Fl, UsEstablished new process to enable the company transition from a predominantly single product company to a multi-product organization. Led the team in working directly with the c-suite and organizations throughout the company to implement, run and enhance the methodology used to successfully define, develop and launch new releases. -
Director Of Business ServicesRanger Technical Resources Jan 2003 - Nov 2003Fort Lauderdale, Florida, Us -
DirectorUnited Personnel Services Jul 2000 - Jan 2003Co-developed the technology, business and staffing strategies for a regional staffing firm. Managed operations of 3 offices, recruiting and human resources, as well as large staffing projects to ensure client needs were met on-time and on-budget. -
ConsultantAccenture Jun 1996 - Nov 2000Dublin 2, IeConsulted on large ERP projects for multinational companies both in the United States and Europe. Responsibilities included leading large teams to develop and implement data conversion strategy, developing and rolling out training throughout North America and Europe, and developing business case content.
Andrea Canavan Skills
Andrea Canavan Education Details
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Connecticut CollegeGovernment And Economics -
The London School Of Economics And Political Science (Lse)Government And Economics
Frequently Asked Questions about Andrea Canavan
What company does Andrea Canavan work for?
Andrea Canavan works for Cinc Systems
What is Andrea Canavan's role at the current company?
Andrea Canavan's current role is Head of Enablement.
What is Andrea Canavan's email address?
Andrea Canavan's email address is an****@****ech.com
What is Andrea Canavan's direct phone number?
Andrea Canavan's direct phone number is +195448*****
What schools did Andrea Canavan attend?
Andrea Canavan attended Connecticut College, The London School Of Economics And Political Science (Lse).
What skills is Andrea Canavan known for?
Andrea Canavan has skills like Cloud Computing, Marketing Strategy, Enterprise Software, Management, Sales Enablement, Go To Market Strategy, Consulting, Strategy, Data Center, Business Development, Citrix, Cross Functional Team Leadership.
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