Andy Caraza Pinto Email and Phone Number
I am Andrea Caraza, a passionate Growth Product Manager with a strong background in Product, UX Design, Marketing, and Business Development. My experience spans multiple industries, including Fintech, EdTech, crypto, and social impact sectors, where I have led innovative projects that have transformed user experiences and driven measurable business results.Currently, as the Platform's Product Manager at FairPlay, I focus on enhancing customer satisfaction by collaborating with data scientists, sales teams, and legal departments. I optimize the entire quote-to-cash process, ensuring a seamless experience from initial contact to credit utilization. My role involves developing detailed product requirements for technical and cross-functional teams, streamlining operations, and driving improvements that elevate the user experience.As the founder of Zapian, I have built an agency specializing in branding, growth, and web design, helping numerous businesses succeed and grow through strategic digital solutions. My entrepreneurial experience has sharpened my ability to lead and innovate, particularly in dynamic, fast-paced environments.In previous roles, such as Product Manager at Ubu Global, I was instrumental in launching key products, including a B2B SaaS solution and user-centric applications, which achieved widespread adoption. I also led marketing and growth initiatives, significantly reducing the Customer Acquisition Cost (CAC) and forging strategic alliances that amplified the platform’s impact.My academic background includes a Postgraduate Degree in Business Management from Tecnológico de Monterrey. Additionally, I completed a Semester Abroad in Business Marketing at Birmingham City University, where I was recognized as the top student in Retail Operations. I earned my Marketing and Advertising degree from CENTRO | Diseño, cine y televisión, graduating with honors. My skills in client relations and strategic marketing have been pivotal in my career.Beyond my professional work, I am an advocate for diversity in technology. I host a podcast for Product-LatAm, where I empower women in tech by sharing insights and fostering community engagement. My involvement with IMPULSO by Product LatAm further reflects my dedication to supporting and uplifting women in the tech industry.
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FundadorZapian | Digital MarketingMexico City, Cdmx, Mx
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FounderZapian | Digital Marketing Jan 2023 - PresentCiudad De México, MéxicoI founded Zapian, an agency specializing in branding, growth, and web design.We provide solutions, contributing to the growth and success of multiple businesses.Zapian specializes on startups working closely via clients like Product LatAm.
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Gerente De ProductoFairplay Jan 2024 - Oct 2024Ciudad De México, MéxicoAs the Platform's Product Manager, I focus on enhancing customer satisfaction through collaboration with data scientists, sales teams, and legal departments. From initial contact to credit utilization, I optimize the quote-to-cash process, ensuring a seamless experience. This involves developing detailed product requirements for technical and cross-functional teams and streamlining operations to enhance the user experience through cross-organizational collaboration. -
Product ManagerUbu Global Jan 2023 - Jan 2024I was part of the development and launch of key products, including a B2B SaaS solution, an application and attractive websites for user engagement, as a product marketing manager.I successfully piloted the platform in an educational environment, achieving widespread adoption and paving the way for further expansion.Orchestrated marketing and growth initiatives that resulted in a substantial expansion of the user base, optimizing the Customer Acquisition Cost (CAC), with the advertising team, from $150 MXN to $2.80 MXN.Forged strategic relationships with more than 15 alliances, amplifying the platform's impact and fostering mutually beneficial relationships.Advanced AI technology, including the OpenAI GPT-3 API, was leveraged to facilitate interactive conversations and generate human-like text, improving user engagement.Collaborated closely with the technology team to align business strategies with ongoing product research and development efforts. -
Marketing ManagerUbu Global May 2022 - Jan 2023
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Digital Planner(Anónimo) Nov 2022 - May 2023Mexico City Metropolitan AreaDeveloped and executed strategic plans for digital and traditional campaigns, delivering successful outcomes for renowned brands such as Nutella, Twinings, and more.Presented innovative campaign ideas to clients and stakeholders, demonstrating an ability to develop effective marketing strategies. -
Strategic Planner(Anónimo) Jun 2022 - Feb 2023Mexico City Metropolitan Area
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Product Marketing ManagerBrand With Sep 2021 - Jun 2022Los Angeles Metropolitan AreaDeveloped growth strategies and the online platform through market research, UX optimization, and web design, resulting in enhanced brand visibility and increased user engagement.Brand With helps people and brands build and communicate their essence by generating value for themselves, their potential clients, and their collaborators by inspiring and empowering them through a platform based on knowledge and community building. Aiming to achieve this, we developed a course platform for people to learn while developing skills and practicing. Our platform involves different types of learning: kinesthetic, auditory, and visual, but also connecting and putting into practice everything with interactive exercises and interconnected worksheets. -
Marketing Product DevelopmentBrand With Feb 2021 - Jun 2022Los Angeles, California, United StatesLed the online marketing team of an EdTech startup based in Los Angeles, California. A Branding & Marketing ecosystem focused on Personal Development, Business Growth, Authenticity & Confidence.
Andy Caraza Pinto Skills
Andy Caraza Pinto Education Details
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Top Student: Retail Operations -
UdemyAdvanced Product Management: Vision, Strategy & Metrics
Frequently Asked Questions about Andy Caraza Pinto
What company does Andy Caraza Pinto work for?
Andy Caraza Pinto works for Zapian | Digital Marketing
What is Andy Caraza Pinto's role at the current company?
Andy Caraza Pinto's current role is Fundador.
What schools did Andy Caraza Pinto attend?
Andy Caraza Pinto attended Tecnológico De Monterrey, Datacamp, Datacamp, Birmingham City University, Udemy, Centro Diseño | Cine | Televisión.
What skills is Andy Caraza Pinto known for?
Andy Caraza Pinto has skills like Leadership, Marketing Management, Presentation Skills, E Commerce, Client Relations, Brand Marketing, Brand Development, Digital Marketing Experience, Agile Project Management, User Experience, Networking, Business Development.
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