Hi,Thank you for visiting my profile. if you want to know more about me I invite you to visit my website: www.andreacarvalho.meAfter working for more than 20 years in the Brazilian entertainment industry, I can say that I managed to prosper in uncertainty and chaos, which is a professional victory, but unfortunate Brazilian reality. As a lawyer and senior business executive, I planned events, sold them, produced them and much more. Throughout my career I learned to understand, and create a high standard relationship with my clients. I also had the opportunity to develop an unique and differentiated networking in the public and private sectors. Rolex, Emirates, FedEx, Mubadala, and Nestlé, are some of the brands I have a solid connection with. I am a committed professional, and I was never afraid of changes. My career in the entertainment industry never left track, but I confess that I have changed and experimented. I worked with television, live events, I was Head of Protocol of the Mayor of Rio, I was part of the opening team of Hard Rock Café Rio de Janeiro, I also worked in several sports marketing companies and dealt with different sports such as tennis, golf, Formula 1, and others. I lived in Rio and São Paulo, and was always ready for what's to come.In 2019 I felt it was time to change and recycle, and that was when I decided to pursue a master’s degree in Entertainment Business at Full Sail University. Today I am a Master in Entertainment Business of Sciences, I have a specialization in Sports Management and Sponsorship & Activation. At the end of this path, six awards, including the class valedictorian, which endorses a trajectory and an academic achievement of which I am very proud of.After graduation, even having obtained a work permit in the U.S., I chose to return to brazil. I believe in the Brazilian entertainment industry, and participating in its comeback after Covid-19 is an opportunity that attracts me and that would make me very proud. I am confident, ready and open to what life brings!!
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Transitional PeriodFull Sail University Aug 2019 - Oct 2020Winter Park, Florida, United StatesImmigrated to the U.S., attended the Entertainment Business Master of Science at Full Sail University, and graduated as the class Valedictorian, having received awards in Digital Marketing, Sports Marketing & Sponsorship Sales, Sports Management & Operations, and Business Plan Development. Volunteering experience. Work permit valid as from December 28, 2020. -
Account Management & Business DevelopmentImm Esporte & Entretenimento / Rio Open Apr 2013 - Aug 2019Rio De Janeiro Area, BrazilRIO OPEN - 2014, 2015, 2016, 2017, 2018 BUSINESS DEVELOPMENT- Development of new partnerships and sponsorships focusing on renewing customer portfolio. - Sponsorship Negotiation – Customer prospection and acquisition, commercialization, negotiation and elaboration of proposals and contract renewals. - Interaction with, and support of, Legal and Commercial Departments to define and conduct best negotiation strategies.- Evaluation and prospection of business opportunities, new leads and potential customers.- Creation of opportunities/initiatives for increasing the tournament’s visibility, including definition of exclusive premium products for the brand.- Development and establishment of a luxury profile for event, creating products to be offered to VIP customers and guests.ACCOUNT MANAGEMENT - Direct relationship with customers and sponsors, enabling deliveries and compensations as established by contracts; high level of customer loyalty.- Comprehensive customer support, before, during and after the tournament, focusing on: brand, products and media exposure; branding; coordination of general activation activities; ticket management; supervision of installation and operation of stands; digital marketing and branded content. - Elaboration and delivery of marketing and post-sales reports for customer, with evaluations and metrics.MAIN CUSTOMERS- FedEx, Emirates, ATP, IRB Brasil RE, Guga Kuerten, Mubadala, Correios, Antonio Bernardo, Nestlé/Perrier, Nestlé/Pureza Vital, Pirelli, Granado, Shopping Leblon, Cinemark, Hotéis Windsor, Itambé, Danone - Águas Bonafont, Livraria da Travessa, Editora Sextante, RJZ Cyrella, AOE (Azeite de Oliva de Espanha), Faberg, Café Orfeu, Altermark, ID Bags. -
Director, Customer Management And Strategic PlanningUnideias – Captação E Conteúdo 2009 - 2011Rio De Janeiro Area, BrazilDirector, Customer Management and Strategic Planning - Creation, design and development of “Memórias Vivas” project in partnership with Rio de Janeiro Municipality to enable the restoration of 450 monuments in the city. Responsible for the direct relationship with the Mayor and Municipal Secretaries.- Brand definition and positioning of projects to align with consumer customer’s brand, such as Piraquê and Redecard. - Customer prospection for cultural projects: theater, exhibits, music, restoration, book, among others.
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Marketing & Strategic Planning DirectorGolf Partners Empreendimentos Ltda. 2006 - 2009São Paulo Area, Brazil- Development of business plan and definition of sales strategy for large scale sports and real estate ventures. - Marketing and product launch strategy; creation of visual identity and advertising campaigns.
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Marketing & New Businesses ManagerKoch Tavares Promoções E Eventos Ltda. 2005 - 2006São Paulo Area, Brazil- Direct interface with advertising agencies to create advertising material, media plan targeting, customer support and relationship and creation of activation initiatives.- Presentation of business plan presentation and acquisition of new customers and sponsors.
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Sports Sponsorship Unit ManagerSight Momentum Jan 2004 - Dec 2004São Paulo Area, Brazil- Joint cooperation with sales area focusing on account management, marketing and creation of promotions and activations for customers. Development of customized business proposals and customer prospection.
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Events & New Businesses ManagerOctagon Koch Tavares 2003 - 2004São Paulo Area, Brazil- Responsible for identifying, developing and managing new business opportunities; development of budget and expenses. Relationship with sponsors, customers, agencies and producers.
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Executive Producer Of The Tv Program Roleta RussaSony Pictures International / Rede Record Tv Jan 2002 - Dec 2002São Paulo Area, Brazil- Responsible for complete coordination of the program’s production, including: content development, casting, relationship with presenter, costume approval, shooting schedule, coordination with technical, journalistic and scenography teams. Management of more than 40 professionals; program with record audience. -
Chief Of Protocol - Coordination Of International Relations And The Mayor'S OfficePrefeitura Da Cidade Do Rio De Janeiro – Protocol Division Jan 2000 - Dec 2001Rio De Janeiro Area, Brazil- Responsible for producing and structuring events in support of the city’s candidacy, national and international events attended by the Mayor; also responsible for logistics for reception of foreign visitors and general coordination of official foreign delegations.- Interface between the City Hall and the Brazilian Olympic Committee during the 2007 Pan American Games in Rio de Janeiro.
Andrea Whyte Ribeiro De Carvalho, Msc Education Details
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Fundaments In Digital Marketing -
Business Law
Frequently Asked Questions about Andrea Whyte Ribeiro De Carvalho, Msc
What is Andrea Whyte Ribeiro De Carvalho, Msc's role at the current company?
Andrea Whyte Ribeiro De Carvalho, Msc's current role is Senior Executive | Business Development | Strategic Planning | Sponsorship & Activation | Client Management & Relationship | Marketing | Branding | Problem Solver | Events & Entertainment Expert.
What schools did Andrea Whyte Ribeiro De Carvalho, Msc attend?
Andrea Whyte Ribeiro De Carvalho, Msc attended Full Sail University, Pontifícia Universidade Católica Do Rio De Janeiro, Universidade Candido Mendes, Universidade Candido Mendes.
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