Andrea Cascia Email & Phone Number

San Marcos, Ca, Us

Temecula, Ca, Us

Glenview, Illinois, Us

Manage business development opportunities nationally to grow the paid subscription revenue verticals of the organization.Collaborate and strategize programs to bring new sponsors, advertisers, and strategic partnerships to fruition.Lead and oversee all digital media revenue ($5M+) for Global Golf Post's weekly digital publication globally.

Charleston, Sc, Us

Managed, monitored, and proactively assessed business development opportunities across industries of golf, fitness, travel, resort, and outdoor lifestyle. Identified and assessed potential opportunities with data, digital, media, events, and creative.Developed revenue-generating solutions by following the Lappin 180 business development philosophy to be recognized as a Trusted Advisor to clients and prospects.Identified and vetted opportunities, pitched and closed new business for (4) full service marketing/research agencies. Increased revenue through generation of leads.Designed and pitched advertising sponsorship packages to endemic clients for SI Golf/Morning Read (B2C) and The First Call (B2B). Reviewed performance with client at close of sponsorships, and offered guidance to improve analytics for future campaigns.Built and enhanced relationships with clients and prospects, with a focus on decision-makers and the most senior levels within the organization.Provided market feedback to the Executive Team regarding competitive offerings, prospect needs, and helped identify/curate additional service development ideas.

Glenview, Illinois, Us

Managed and sold digital advertising packages to golf equipment/grip/shaft manufacturers, apparel companies, and golf resorts. Designed and conducted impactful, inter-active sales presentations, utilizing digital examples to demonstrate platform capabilities and advertising benefits of digital media.Analyzed and tracked engagement metrics and created monthly performance reports by advertiser. Reviewed monthly analytics with clients to offer guidance in improving consumer engagement, and increased ad performance within the publication.Attended PGA Trade Shows to service current clients. Presented sales proposals to prospective clients for future advertising opportunities increased revenue nationally.

Carlsbad, California, Us

Developed Print/TV/Digital communications with global advertising agency to create both B2B and B2C messaging culturally relevant for each market. Tailored communications based local advertising laws and culture.Managed global marketing teams through bi-weekly video conferencing to review advertising campaigns for each product launch. Counseled global markets with proper logo use, PMS colors, and fonts for development of all local marketing collateral / communications.Trained, coached, and mentored new marketing teams globally following company acquisitions.Partnered with US merchandising team to explore/execute premium merchandising solutions for golf retail worldwide to obtain cost efficiencies. Launched a consistent merchandising program across 20 countries and increased global retail sales by 20% within first year. Saved company over $250K in global production costs by executing global production runs for merchandising requirements.Scheduled and implemented international media visits and led media tours through R & D. Facilitated Q & A sessions with top executives and tailored interview questions based on specific regional needs of each media outlet.Launched internal global sharing site to convey best practices / successful local marketing programs across all markets. Saved company over $50K in global production costs as regions became aware of successful local marketing programs and promotions that could be executed regionally for a shared cost.Created global retailer sales training program with US sales team and outside vendor to obtain global brand consistency for sales training at retail.Evaluated success of retailer training program through specific metrics to ensure retail staff retained important feature and benefit information throughout each new product life cycle.