Andrea Cattaneo Email & Phone Number

Vigevano, Lombardia, Italia

As the driving force behind Ascon Tecnologic's digital sales and marketing efforts, I spearhead the development and execution of strategies that align with the company's overall vision and standards.My expertise lies in leveraging market insights, crafting effective marketing plans, and orchestrating cohesive internal team efforts with external agencies.Key Responsibilities:• Market Analysis: Comprehensively assess market trends, competitor activities, and customers preferences to inform strategic decision-making.• Strategic Marketing Planning: Craft engaging marketing plans that align with the company's overall strategy, vision, and various target audiences.• Interdepartmental Coordination: Facilitate seamless collaboration between internal teams, external agencies, and clients to achieve common goals.• B2B Customer Journey Optimization: Design and execute a comprehensive B2B customer journey that nurtures leads and drives conversions.• Multi-Platform Management: Effectively manage multiple company profiles across various social media platforms, ensuring consistency and engagement.• Content Curation and Development: Develop high-quality and engaging content, including web pages, videos, social media posts, blog updates, and printed material.• Content Distribution Campaigns: Oversee the execution of paid and free content distribution campaigns to maximize reach and impact.Professional Achievements:• Hundreds of daily visitors on the company website starting from scratch.• Over 58K views on Ascon Tecnologic's Youtube channel I started and manage• More than 2 Million targeted lead reachable by the content distribution network I orchestrate• Above average conversion rates according to LinkedIn trainers• Multi-platform social media marketing campaign management for brand awareness and engagement• Constant Lead generation through strategic digital marketing insights.

Vigevano

With a blend of technical expertise and sales acumen, I led the integration and user training of Ascon Tecnologic's first-ever CRM implementation. My responsibilities encompassed a comprehensive range of tasks, including:• User Needs Assessment: Proactively gathered and consolidated user requirements to ensure the CRM aligned with thecompany's unique workflow and processes.• CRM Setup and Configuration: Successfully configured and implemented the CRM system, ensuring seamless integrationwith existing systems and data sources.• Technical Development Coordination: Collaborated effectively with external development teams to oversee the technical aspects of the CRM implementation, ensuring timely and efficient delivery.• Solution Optimization: Fine-tuned and adapted the CRM solution to optimize its fit within Ascon Tecnologic's specific work environment and user base.• User Training and Adoption: Delivered comprehensive and engaging user training sessions to ensure all employees were proficient in utilizing the new CRM system.By successfully navigating the complexities of CRM implementation, I play a pivotal role in enhancing operational efficiency and driving business growth. My ability to bridge the gap between technical expertise and user needs proved essential in ensuring the CRM solution seamlessly integrated into Ascon Tecnologic's daily operations.

Vigevano, Lombardy, Italy

With a keen eye for detail and a passion for solving complex technical challenges, I was responsible foroverseeing and driving the development and integration of Ascon Tecnologic's ERP system, focusingspecifically on enhancing user experience and sales functions. My contributions encompassed a multifaceted approach, involving both analytical and hands-on development tasks:• User Needs Analysis: Conducted proactive user needs assessments, compiling and consolidating user requirements and bug reports to ensure the ERP system comprehensively addressed the company's unique challenges and operational requirement.• Requirements Clarification: Effectively articulated and refined user requirements, bridging the gap between technical and business perspectives.• Solution Design and Implementation: Collaborated closely with the external integration company to design and implement innovative solutions that aligned with both user needs and business objectives.• SQL Programming: Developed intricate SQL routines for both reporting and data analysis, extracting valuable insights from the ERP system's vast data repository.• Crystal Report Configuration and Enhancement: Configured and continuously upgraded Crystal Report printouts to create visually appealing and informative reports, enhancing decision-making capabilities across the organization.Throughout this project, I demonstrated my ability to seamlessly transition between analytical and hands-on development tasks, ensuring that the ERP system not only met the company's technical requirements but also provided a user-friendly and intuitive experience for employees. My contributions played a significant role in streamlining business processes and driving operational efficiency within Ascon Tecnologic's sales and operations teams.

Vigevano, Pavia, Italy

Since 2004, I have held a pivotal position in managing the distribution network in Far East and Oceania, including China, Australia, Vietnam, Indonesia, Malaysia, and other key markets.My experience encompasses a broader scope, initially overseeing the sales network of North America, Central and East Europe, Asia and Oceania then reduced to fewer regions in order to meet my other roles in the company.Key Responsibilities:• Led the expansion of the export sales : Oversaw a sales value up to 1 million euros, generating consistent revenue growth and expanding market share.• Developed a comprehensive sales strategy: Proactively identified and pursued direct sales opportunities to OEMs, distributors, system integrators and End users across the appointed countries.• Formulated pricing and discount policies: Ensured profitability and competitive positioning in the market, optimizing our pricing strategy to align with market dynamics.• Conducted market research and analysis: Proactively identified emerging trends, market needs, and potential opportunities, guiding strategic decision-making.• Selected products strategically: Ensured a strong product portfolio aligned with customer demand, catering to specific market requirements.• Organized and participated in local exhibitions and events: Effectively leveraged these platforms to enhance brand awareness, generate leads, and strengthen relationships with key stakeholders.• Conducted on-site customer visits: Built strong relationships with key decision-makers, fostering customer loyalty and driving long-term business growth.Throughout my tenure, I have demonstrated a multifaceted expertise in managing the distributionnetwork, developing effective sales strategies, and achieving ambitious sales targets. My contributions have been instrumental in driving revenue growth, expanding market presence, and solidifying our position as a leading provider especially in Far East and Oceania.

Baranzate, Milan, Italy

I was in charge of the sales network of East Europe, Asia and Oceania.I supported the establihment of Polish Representative and I followed the sales development of this market as well as other important markets such as China, India, Turkey.I also developped direct sales to OEMs and End users.

Mariano Comense

With a background in both technical and sales expertise, I have held key positions in managing the export sales network for East Europe, Asia, and Oceania. My responsibilities have encompassed the strategic leadership of Indian and Chinese branches, driving direct sales to OEMs and distributors, and spearheading initiatives to enhance brand awareness and customer engagement.Key Responsibilities:• Executive Management of Indian and Chinese Branches: Provided hands-on leadership and guidance, ensuring the branches' operational efficiency, revenue growth, and market expansion.• Direct Sales Management: Proactively identified and pursued sales opportunities to OEMs and distributors across the designated countries, generating significant revenue growth and expanding market share.• Pricing and Discount Policy Development: Formulated and implemented pricing strategies that aligned with market dynamics and ensured profitability while maintaining competitive positioning.• Events and Exhibition Participation: Organized and participated in local exhibitions and events to enhance brand visibility, generate leads, and strengthen relationships with key stakeholders.• On-site Customer Visits: Conducted regular on-site customer visits to build strong relationships with decision-makers, foster customer loyalty, and address their specific needs.Throughout my tenure, I have demonstrated a strong ability to translate my technical knowledge into effective sales strategies, driving revenue growth and expanding market presence across multiple regions. My contributions have been instrumental in strengthening ESA's position as a leading international supplier.

Various

In addition to my role as a company employee, I have extensive experience as a consultant specializing in PLC programming and operator panel configurations for various applications, including:• Plastic extrusion• Pick-and-place machines• Electromagnetic component assemblyTo effectively address the needs of my clients, I have consistently demonstrated my ability to:• Thorough Customer Requirements Gathering: Proactively collect, analyze, and document customer requirements to ensure the application aligns with their specific needs and expectations.• Strategic Control Strategy Elaboration: Conceptualize and implement the most suitable control strategy, taking into account the application's complexities and technical requirements.• Site-Based Application Development: Effectively develop the application on-site, ensuring seamless integration with existing systems and addressing any on-the-ground challenges.• Control System Startup and Testing: Conduct rigorous startup and testing procedures to ensure the application operates flawlessly, meeting performance and reliability standards.Throughout my consulting engagements, I have garnered a reputation for delivering high-quality PLC programming and operator panel configurations, consistently exceeding customer expectations. My expertise has been instrumental in enhancing production efficiency, optimizing workflow, and ensuring the smooth operation of critical machinery.

Segrate, Milano, Italy

I bring a wealth of experience in technical support and sales, specializing in PLCs, industrial computers, operator panels, motor drivers, Open-Control products, and instrumentation. My expertise has been honed through hands-on experience at customer sites, phone support, and visits to suppliers and partners.Key Responsibilities:• Provided comprehensive technical support for PLCs (traditional and process PLC), industrialcomputers, operator panels, and motor drivers.• Assisted the technical sales team in explaining complex technical concepts to customers andpromoting Open-Control products (FieldBus, Industrial PC, PC gateway cards, SoftPLC) andinstrumentation (photocells, signal converters and similar).• Gained extensive hands-on experience working at customer sites and providing phone support,resolving issues, and improving customer satisfaction.• Visited the premises of suppliers such as LG Industrial System in Korea, Jetter, and Hitachi inGermany (their European headquarters), gaining insights into their operations and products.• Conducted visits to international partners in Sweden and Australia, strengthening relationships andexpanding knowledge of global markets.My ability to provide expert technical support, assist in sales efforts, and gain hands-on experience has been instrumental in my success. I am confident in my ability to contribute to the growth anddevelopment of any organization seeking to enhance its technical capabilities and expand its marketreach.

Milan Area, Italy

My first foray into the professional world was as a on-site consultant to SNAM PROGETTI, where I was entrusted with the responsibility of:• Operating System (Windows) Installation and Set-up: Successfully installed and configured Microsoft Windows operating systems, ensuring seamless integration and optimal performance.• Applications (MS Office) Installation and Customization: Managed the installation and customization of MS Office applications, tailoring them to the specific needs of SNAM PROGETTI's standards.• Operator Training: Conducted comprehensive training sessions for operators, ensuring they were proficient in using the installed operating systems and applications.This initial experience in a multinational company environment provided me with invaluable hands-on exposure to the corporate world, fostering my ability to adapt to diverse environments and work effectively under pressure. I developed a strong foundation in technical support and training, laying the groundwork for future success in my professional endeavors.

Bolzano Area, Italy

As mandated during that period, I fulfilled my military duties within the telecommunication section of the Alpine Troops. Assigned to the quartermaster's office, supporting the captain with administrative tasks, I also honed valuable skills in teamwork and cohesion within a military environment.Key Experiences:• Adapted to a structured and disciplined environment, prioritizing efficiency and completing tasks as directed.• Demonstrated strong organizational and administrative skills, managing paperwork and ensuringadherence to protocols.• Contributed to a collaborative and supportive work environment, fostering teamwork and achieving common goals.• Developed a sense of responsibility and commitment, adhering to regulations and upholding thevalues of the military.My military experience instilled in me a strong work ethic, discipline, and ability to work effectively within a team. These qualities have been instrumental in my professional endeavors and will continue to contribute to my success in the future

Automation Engineer- Post Diploma Master

Engineer'S Degree