Lead Content Specialist
Chicago, Illinois
• Wrote and edited content for the company website, blog, social media channels, and features on partner websites, including About.com, to maximize SEO, increase traffic, and improve conversion rates• Created and managed the team content calendar, guidelines, and style guide• Managed and maintained Cappex's scholarship database, growing it from 500 scholarships to more than 25,000• Copyedited marketing and sales collateral, including proposals, brochures, case studies, PowerPoint presentations, white papers, and press releases• Received three awards for outstanding initiative, work ethic, and relationship skills• Compiled, copyedited, and distributed internal, company-wide status reports each week• As a result of exceptional ability and leadership skills, promoted to Lead Content Specialist after 18 months • Managed the Content Team, including hiring, training, and ongoing coaching of team members and freelancers to ensure full productivity and quality output• Conducted various online research projects• Managed social media profiles on Facebook, Twitter, Pinterest, and LinkedIn