Andrea Fontana Email & Phone Number

Lenexa, Kansas, United States

Lenexa, Kansas, United States

• Developed data-driven store performance ranking system, optimizing gown testing allocation to achieve a 75% year-over-year increase in sales for best-performing stores
• Implemented in-depth competitive imagery library, used to capture & communicate bridal inspiration, missing looks, & lost sales
• Established a standardized tagging process for 5,000+ images in competitive library, facilitating searchability & effective reporting
• Consolidated pre-season gown design feedback from 7 retail & franchise stores to foster collaborative discussions during cross-functional meetings with stores & design team
• Streamlined workflow by reorganizing sample inventory and launching structured processes to complete tasks for annexed department while minimizing disruption to daily operations for all involved teams
• Conducted in-season pricing analysis of over 200 gowns across 8 brands to ensure alignment with internal and industry trends

Lenexa, Kansas

• Spearheaded data-driven reconciliation of inventory checks across 3 global warehouses, minimizing end of year discrepancies by over $50k year-over-year
• Streamlined the pricing approval process, facilitating communication of margin roll-ups to CMO & CEO, while managing the upload of approved pricing data for six currencies across 8 brands into retail systems &.
• Managed best seller loaner-to-sales program, liaising with multiple departments to ensure smooth delivery & retrieval of gowns from stores, along with invoicing as needed to guarantee best seller representation in at.
• Designed informative QlikSense dashboards, prioritizing user experience & facilitating data-driven decision making

Topeka, Kansas Area

• Built aggressive growth strategy to drive 13% increase to previous year, by capturing white space in competitive market
• Developed assortment for 20 countries across all four category departments, targeting specific buys as needed to improve brand relevance, sales and profitability by market
• Improved licensed sales, +10% to previous year by building comprehensive strategy and coordinating with cross-functional team of licensors, marketing, store teams, and distribution to exploit competitive advantage and.
• Managed a team of three direct reports, ensuring successful on-boarding, development, and achievement of goals
• Established roles and responsibilities to allow for flexibility on team, based on headcount and experience levels

Topeka, KS

• Owned department strategy, merchandising, and execution, driving a 10% YOY growth
• Coordinated marketing for the category, developing stories by event, utilizing past performance learnings and future trend knowledge to create compelling promotions
• Managed communication with licensors to forecast royalty payments and growth opportunities
• Developed strategy for a specialized product category, partnering with demand planner to drive an 11% sales dollar increase and 7% markdown decrease over the previous year
• Led category team in prep for annual kick-off field meeting to create product stories, develop compelling posters and manage on-site set-up to excite field team members for coming yea

Topeka, Kansas Area

• Supported associate buyer and merchandise manager with order placement, inventory and sample management, and data analysis
• Created competitive analysis to provide trend and pricing perspective, which was expanded company-wide
• Served as team point for intellectual property reviews and customs line reviews, suggesting adjustments for more efficient development and improved margin

Kansas City, Kansas

• Translated corporate direction based on stock and store layout, leading a team to execute bi-monthly floor sets
• Merchandised inventory and displays in an organized and creative manner, supporting store’s top ten company-wide rank in units per transaction and beat to sales plan

Orlando, Florida Area

• Provided performer support before, during and after shows for daily performances
• Daily costume care and maintenance
• Assisted full-time staff with training of new employees and interns