Andrea Levin Christopher Email & Phone Number

Edmonton, Alberta, Ca

• Joined Executive Team in first quarter of 2024, focused on influencing cohesive leadership and effective top-down decision making that ensures company meets objectives.• Direct corporate communications strategy focused on protecting corporate reputation and positioning Aurinia as a leader in lupus nephritis with strong autoimmune pipeline potential. Activated a robust storytelling engine to elevate lupus nephritis (LN) within the lupus category and positioning medical, advocacy, and other Aurinia leaders as thought leaders in LN and autoimmune space.• Ensure all clinical, regulatory, and commercial milestones for Aurinia’s LN therapy, LUPKYNIS, are fully leveraged across external business and trade media, digital, and social channels and that LUPKYNIS is consistently positioned as the foundation therapy for LN.• Oversee internal communications strategy designed to ensure employees understand long-term company vision and strategy and to influence patient-centric culture with engaging communications that features people living lupus nephritis and Aurinia’s commitment to improving health outcomes.• Support the CEO and CFO in the development and execution of a comprehensive investor relations strategy tailored to Aurinia’s portfolio, stage of development, milestones, and trajectory.• Develop and lead quarterly earnings announcements, including messaging strategy, script for earnings calls, and analyst talking points. • Serve as a key point of contact for investors, sell-side analysts, and other members of the investment community, supporting the CEO and CFO in providing timely and accurate information.• Collaborate with cross-functional teams, e.g., medical, marketing, sales, legal, and finance, to develop investor-facing materials that showcase Aurinia’s strategy, portfolio, progress, and commercial potential.

Edmonton, Alberta, Ca

• Established corporate communications strategy and built viable corporate communications function providing strategic, proactive communications to meet the needs of the cross-functional organization internally and engage key stakeholders externally with high-value, authentic initiatives, messaging, and connections. • Developed and implemented corporate narrative, co-created with cross-functional colleagues and Executive Committee.• Created thought leadership opportunities by leveraging and placing leaders across business, consumer, and social media to tell Aurinia story.• Engaged key audiences with content strategy that allowed Aurinia to own our story through earned, social media, and paid channels. Established more significant presence across existing corporate social channels.• Led redesign and launch of new corporate website that enhanced Aurinia’s mission and vision, commitment to patients, clinical achievements, and investor relations.• Developed clear internal communications strategy with regular communications that connect corporate strategy to employee engagement. • Built new internal communications platforms or enhanced existing ones, including redesign of company newsletter, launching SharePoint Communications Hub, and launching Viva Engage, a real-time employee communications platform that allows employees to provide updates on their work, create recognition platform, and build communities.• Ensure KPIs are tracked with measurable outcomes and key learnings. Provide half-year and full-year impact report to Executive team, tying all initiatives to key metrics.

Brussels, Be

• Oversaw the strategic communications for UCB's 800-person immunology business unit, including internal communications and external public relations communications for UCB’s immunological products and services, as well as related employee communications.• Managed direct reports to deliver high value, strategic, PR and communications campaigns aligned to corporate and brand objectives, with key performance indicators and rigorous metrics aligned to objectives. • Led the development of first-ever Global Corporate Communications Impact report, with KPI insights and new data sets showing value of communications strategy. Key learnings from Impact Report were leveraged to guide communications strategy and prioritize activities.• Launched UCB’s first celebrity campaign, Advantage Hers, targeted to women living with chronic inflammatory diseases to encourage them to talk to their doctors about managing their disease. The award-winning campaign achieved almost 20 million social media impressions and was the number one driver of corporate share of voice across UCB’s social channels for two years post-launch. Paid and organic social strategy drove 300,000 visitors to campaign website.• Developed numerous data milestone and scientific congress communications to tell compelling stories about product data and drive media interest to reach targeted KOL and HCP audience. Worked cross-functionally with internal teams and KOLs to develop communications, conduct media training, and coordinate media interviews. Major announcements included: • Devised global narrative and leadership platform positioning to ensure consistent messaging for internal and external stakeholders.• Co-chaired UCB’s 2021 Social/Digital Working Group as part of UCB’s Digital Business Transformation• Led cross-functional team to implement crisis response and issues management protocol for critical business issues; crisis protocol now implemented and in use across multiple business functions.

Brussels, Be

• Led product launch PR campaigns, including Neupro, a transdermal patch for Parkinson’s disease and Restless Legs Syndrome, two epilepsy drugs, Keppra XR and VIMPAT, and multiple new indications for CIMZIA, an anti-TNF therapy.• Launched More than Motion Parkinson’s Campaign, designed to reach Parkinson’s patients and their caregivers by featuring a viral docu-series of real patients and their families. The campaign content was available via Facebook and YouTube, as well as a quarterly magazine. At launch, the campaign achieved 5,000 followers, and lives on today with 72,000 followers on Facebook and a robust patient website and magazine. • Co-published an abstract on the campaign: Rubin ZA & Levin A. The Social Movement: Building the More Than Motion™ Facebook Community for People living with Parkinson's disease. Presented at World Parkinson Congress October 3rd, 2013. Abstract Number 1015.00; link.• Led initiatives in partnership with internal compliance and legal partners to develop guidelines and policies that allow for new ways to leverage social media, including working with patient and celebrity influencers and direct-to-patient social campaigns.• Drove integrated social media strategy, content development, execution and channel management to increase engagement and share of voice. Distilled social listening into actionable, business driven insights. Leveraged paid and organic strategies to optimize reach to target audience and assess response.• Managed agencies for community management, content planning, and metrics reporting.• Chaired UCB’s first social media policy committee in 2009 to develop the company’s first social media policy for employees.• Recipient of the 2010 UCB President's Choice Award for outstanding performance.

Brussels, Be

• Supported neurology and immunology brand communications in the US• Ensured all public relations plans were integrated across critical communications channels, including trade and business media, advocacy, and internal audiences• Drafted press materials, including fact sheets, press releases, media advisories, key messages, and backgrounders• Fully integrated with commercial brand teams in US • Led competitive PR agency selection process and managed agency team

New York, Ny, Us