Andrea Ciolette Baes Email & Phone Number

São Paulo, Brasil

São Paulo, São Paulo

Brasil

• BU HEAD – SPECIALTY UNIT (UROLOGY)Reporting to General Manager, responsible for Marketing and Sales team of Urology Line
• Led, developed and managed the marketing and sales team: 1 Product manager, 1 Marketing analyst, 3 Regional Managers, 37 Sale Reps, building a strong team work and capabilities. Strong focus on results achievement..
• Held a close and direct relationship with Global Astellas Headquarters.
• Responsible for sales and demand of UROLOGY line.

São Paulo E Região, Brasil

• FRANCHISE MANAGER – VACCINES UNITReporting to Executive Director, responsible for Marketing and Demand team of Vaccines Line, responsible for Marketing and Sales team of Vaccines Line
• Led, developed and managed the marketing and sales team: 2 Product managers, 1 Marketing analyst, 3 Regional Managers, 40 Sale Reps, building a strong team work and capabilities. Strong focus on results achievement..
• Together with a cross-functional team, we managed a Technology Transfer negotiation process with Brazilian Government partnership to 2 Vaccines (TT) (Butantan Institute) generating revenues in approx. cumulative USD.
• Current responsible for vaccines: Gardasil / HPV Vaccine, Varivax, Vaqta, MMR, Proquad, Zostavax, Pneumovax and others into Public and Private Sector;
• Led, formulated and developed of strategic plans, positioning and lyfe-cycle strategy of vaccine portfolio.
• Management of #2 vaccine in Sales among all countries

São Paulo E Região, Brasil

• Sr. PRODUCT MANAGER – Oncology - Actual - Responsible for Breast Franchise - AFINITOR®, TYKERB® Reporting to Oncology Business Franchise HeadMain Projects:
• Responsible for Sales of AFINITOR® and TYKERB®
• Development of campaigns focusing on medical community, interfacing with advertising agencies, promotion and internet.
• Accompany and analyze product performance (Budget, Sales, Demand and OI) and competition by way of auditing tools.
• Planning, implementing and accompanying exclusive tactics;
• Interface with main target specialty KOLs.

Brasil

• Sr. PRODUCT MANAGER – RESPIRATORY UNIT – Jan/2009 – Dec/2012Reporting to Primary Care DirectorMain Projects:
• Responsible for Sales of R$ 185 M and 2 reports.
• Planning for the launch of upcoming Asthma and Allergic Rhinitis Products.
• Strategic planning, focusing on product demand (SINGULAIR®, CLARITIN-D®, NASONEX® DESALEX® );
• Development of campaigns focusing on medical community, interfacing with advertising agencies, promotion and internet.
• Accompany and analyze product performance (Budget, Sales, Demand and OI) and competition by way of auditing tools.

Brasil

• Management of Biological and Intellectual property Project, guaranteeing involvement of the company´s most important leaders for the purpose of maintaining continuity of products strategy.
• Management of integration, scope, time frame, costs, quality and communication of global project involving BRIC countries (Brazil scope) with the objective of improving access to resources, provoking fast expansion of.
• Responsible for the execution and management of the project to source new areas of opportunity for the company.
• Management of integration, scope, time frame, costs, quality and communication of field force effectiveness – oncology.

Brasil

• Involvement in product strategies with the purpose of determining investments, communication channels and evaluation of return on investments.
• Management of portfolio/customer segments (main company products) overall and individually (per customer), in coordination with business units, identifying strategies and approaches capable of maximizing investments.
• Guarantee that product campaigns are integrated and aligned with portfolio/segment, increasing and aligning messages (right periodicity, adequate volume, direct content) and approach effectiveness.
• Guarantee integration of portfolio with defined plans for other publics and customer segments, supporting maximization of corporate investments and use of existing contact channels within the company.
• Implementation of business strategy and CRM tool, for Brazil together with Latin America.

Brasil

• Strategic planning focused on development of relationship project with physicians and other customers in the company.
• Implementation of business strategy and CRM tool, for Brazil and Latin America.
• Coordination of segmentation process and local targeting.
• Migration of all company relationship programs to the same strategy and CRM tool.
• Development of strategy and direct marketing plan and alternative media for physicians and other customers.
• Coordination of the publishing of magazine targeting medical public.

Brasil

• PRODUCT MANAGER as part of anti-infective team, attending to BACTRIM®, ROCEFIN®, OTOSYNALAR®, ROCHAGAN®, FANSIDAR®. –Jan/2004 - Dec/2004
• Strategic planning focused on product demand and sales;
• Rebuild relationship with prominent medical societies for product (Pediatricians and Gynecologists);
• Coordinate product technology transfer process to government authorities;
• Development of projects, in conjunction with NETWORK area, to increase level of contact with physicians without use of field force.MARKET OPERATIONS MANAGER focusing on study, development, implementation and analysis.
• Maximization of funds for regional marketing actions for all Primary Care products (CNS< Anti-infective, Cardio, Endo, Dermatology); Customization of Cardio-metabolic portfolio product strategies (XENICAL®, GLUCONORM®.

Brasil