Andrea Ciolette Baes Email & Phone Number

São Paulo, Brasil

São Paulo, São Paulo

Brasil

BU HEAD – SPECIALTY UNIT (UROLOGY)Reporting to General Manager, responsible for Marketing and Sales team of Urology Line • Led, developed and managed the marketing and sales team: 1 Product manager, 1 Marketing analyst, 3 Regional Managers, 37 Sale Reps, building a strong team work and capabilities. Strong focus on results achievement. Efficiency and Team work player, • Held a close and direct relationship with Global Astellas Headquarters.• Responsible for sales and demand of UROLOGY line.

São Paulo E Região, Brasil

FRANCHISE MANAGER – VACCINES UNITReporting to Executive Director, responsible for Marketing and Demand team of Vaccines Line, responsible for Marketing and Sales team of Vaccines Line • Led, developed and managed the marketing and sales team: 2 Product managers, 1 Marketing analyst, 3 Regional Managers, 40 Sale Reps, building a strong team work and capabilities. Strong focus on results achievement. Efficiency and Team work player, • Together with a cross-functional team, we managed a Technology Transfer negotiation process with Brazilian Government partnership to 2 Vaccines (TT) (Butantan Institute) generating revenues in approx. cumulative USD 1.0 billion in 10/Sales for MSD/ HPV Vaccine and Hep. A Vaccine.• Current responsible for vaccines: Gardasil / HPV Vaccine, Varivax, Vaqta, MMR, Proquad, Zostavax, Pneumovax and others into Public and Private Sector;• Led, formulated and developed of strategic plans, positioning and lyfe-cycle strategy of vaccine portfolio.• Management of #2 vaccine in Sales among all countries

São Paulo E Região, Brasil

Sr. PRODUCT MANAGER – Oncology - Actual - Responsible for Breast Franchise - AFINITOR® , TYKERB® Reporting to Oncology Business Franchise HeadMain Projects:• Responsible for Sales of AFINITOR® and TYKERB® • Development of campaigns focusing on medical community, interfacing with advertising agencies, promotion and internet. • Accompany and analyze product performance (Budget, Sales, Demand and OI) and competition by way of auditing tools. • Planning, implementing and accompanying exclusive tactics;• Interface with main target specialty KOLs.• Planning for the launch of upcoming Breast Cancer product. Sr. PRODUCT MANAGER – I&D - Jan/2014 – May/2016 - Responsible for Franchise Transplant Line - MYFORTIC® , SIMULECT® , SANDIMMUN NEORAL® , CERTICAN Reporting to I&D DirectorMain Projects:• Accompanying and supporting product technology transfer process to government authorities;• Development of campaigns focusing on medical community, interfacing with advertising agencies, promotion and internet. • Accompany and analyze product performance (Budget, Sales, Demand and OI) and competition by way of auditing tools. • Planning, implementing and accompanying product “share-of-voice” product;• Interface with main target specialty KOLs.Sr. PRODUCT MANAGER – Hospital and Critical Care - Jan/2013 – Dec/2014Reporting to IHC and Critical Care DirectorMain Projects:• Responsible for Sales of CUBICIN®• Development of campaigns focusing on medical community, interfacing with advertising agencies, promotion and internet. • Accompany and analyze product performance (Budget, Sales, Demand and OI) and competition by way of auditing tools. • Planning, implementing and accompanying product “share-of-voice” product;• Interface with main target specialty KOLs.• Planning for the launch of upcoming Acute Heart Failure product.

Brasil

Sr. PRODUCT MANAGER – RESPIRATORY UNIT – Jan/2009 – Dec/2012Reporting to Primary Care DirectorMain Projects:• Responsible for Sales of R$ 185 M and 2 reports.• Planning for the launch of upcoming Asthma and Allergic Rhinitis Products. • Strategic planning, focusing on product demand (SINGULAIR®, CLARITIN-D®, NASONEX® DESALEX® );• Development of campaigns focusing on medical community, interfacing with advertising agencies, promotion and internet. • Accompany and analyze product performance (Budget, Sales, Demand and OI) and competition by way of auditing tools. • Planning, implementing and accompanying product “share-of-voice” product;• Study and analysis of product for the launch of new indications. • Implementation of targeting and segmentation project. • Interface with main target specialty KOLs.

Brasil

• Management of Biological and Intellectual property Project, guaranteeing involvement of the company´s most important leaders for the purpose of maintaining continuity of products strategy. • Management of integration , scope, time frame, costs, quality and communication of global project involving BRIC countries (Brazil scope) with the objective of improving access to resources, provoking fast expansion of key emerging markets.• Responsible for the execution and management of the project to source new areas of opportunity for the company.• Management of integration, scope, time frame, costs, quality and communication of field force effectiveness – oncology.

Brasil

• Involvement in product strategies with the purpose of determining investments, communication channels and evaluation of return on investments.• Management of portfolio/customer segments (main company products) overall and individually (per customer), in coordination with business units, identifying strategies and approaches capable of maximizing investments and returns in line with customers’ needs and perception of value.• Guarantee that product campaigns are integrated and aligned with portfolio/segment, increasing and aligning messages (right periodicity, adequate volume, direct content) and approach effectiveness.• Guarantee integration of portfolio with defined plans for other publics and customer segments, supporting maximization of corporate investments and use of existing contact channels within the company. • Implementation of business strategy and CRM tool, for Brazil together with Latin America.

Brasil

• Strategic planning focused on development of relationship project with physicians and other customers in the company.• Implementation of business strategy and CRM tool, for Brazil and Latin America.• Coordination of segmentation process and local targeting.• Migration of all company relationship programs to the same strategy and CRM tool.• Development of strategy and direct marketing plan and alternative media for physicians and other customers.• Coordination of the publishing of magazine targeting medical public.• Development of scientific and general partnerships.• Control, accompany and align budget.

Brasil

PRODUCT MANAGER as part of anti-infective team, attending to BACTRIM®, ROCEFIN®, OTOSYNALAR®, ROCHAGAN®, FANSIDAR®. –Jan/2004 - Dec/2004• Strategic planning focused on product demand and sales;• Rebuild relationship with prominent medical societies for product (Pediatricians and Gynecologists);• Coordinate product technology transfer process to government authorities;• Development of projects, in conjunction with NETWORK area, to increase level of contact with physicians without use of field force.MARKET OPERATIONS MANAGER focusing on study, development, implementation and analysis of special projects, directed at each region of the country (micromarketing) - Jan/2003 - Dec/2003• Maximization of funds for regional marketing actions for all Primary Care products (CNS< Anti-infective, Cardio, Endo, Dermatology); Customization of Cardio-metabolic portfolio product strategies (XENICAL®, GLUCONORM®, CEDUR®); Exploration and development of new demand channels (companies, HMO´s, Gov. entities); Coordination of co-marketing with other pharmaceutical company (GSK)PRODUCT MANAGER as part of cardio-metabolic team, attending to obesity product - Dec/1999 – Dec/2002• Repositioning of product within endocrinology, cardiology, GP, and gynecology as a safe and effective weight-loss medicine, and for the treatment of plurimetabolic syndrome (strategies, materials, support projects);• Road show with educational projects for cardio, endocrinos and gynecologists;• Development of a Patient Compliance Program • Opening of new demand channel through companies (Quality of Life Project);• Strengthen relationship with main medical societies for the treatment of obesity (FUNDAÇÃO INTERAMERICANA do CORAÇÃO, ABESO, SBEM, FUNCOR),Nutritionist as part of XENICAL team – technical support to product team - Apr/1999 – Nov/1999 Training of physicians and nutritionists in obesity and product concepts. With rep sales in obesity and product concepts, strategy and competition.

Brasil