Andrea L. Nicholson Email & Phone Number

Miami/Fort Lauderdale Area

• Channel owner of Open English and Open English Junior Brand • Perform ongoing paid keyword discovery, expansion and optimization • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Work with internal teams to align on ad copy, messaging and design • Consistent testing of keywords, copy, landing page and creative to provide efficient ROI • Manage display campaigns and Gmail Sponsored Ads • Generate weekly, monthly, and quarterly performance reports and analysis of results to determine effectiveness of new initiatives

Miami/Fort Lauderdale E Região, Estados Unidos

• Executing tactical Search Marketing campaigns to deliver against monthly, quarterly and annual financial goals• Managing monthly budgets between $6-$10 Million• Scheduling meetings with Regional Marketing Manager to review performance and strategy• Serving as main point of contact for Regional Marketing director and answering various performance questions• Working collaboratively with internal teams • Creating monthly reports to analyze KPI's and ensure goals are being met • Completing website audits • Analyzing data and making campaign optimizations

Miami/Fort Lauderdale E Região, Estados Unidos

• Overseeing paid digital marketing efforts for all agency clients.• Managing PPC Adwords and Bing accounts, including: budgeting, optimizing for conversions, creating text ads and managing display campaigns.• Conducting keyword research and providing budget recommendations for new clients.• Utilizing Facebook Power Editor to create social media campaigns.• A/B testing social media campaigns to provide most effective results for clients.• Being main point of contact for digital marketing vendors and holding monthly calls to review account performances• Hosting monthly meetings with agency clients to review digital marketing results. • Researching and developing new marketing strategies that aligns with client’s goals.• Creating client reports to compare year over year and month over month KPI’s Collaborating internally with different agency departments.

Miami/Fort Lauderdale E Região, Estados Unidos

• Managing SEM accounts and tracking performance results.• Working with different internal departments • Creating dynamic text ads to optimize Google Adwords and Bing Ads account.• Hosting account review calls with clients to discuss performance. • Making recommendations to clients based on client sale goals

Minor, Marketing

Bachelor'S Degree, Advertising