Andrea Combs Email & Phone Number

Plano, TX, US

Minneapolis, Minnesota, US

• Develop and execute acquisition and engagement strategies and tactics to deliver revenue generating marketing campaigns on time, on-budget and with the highest quality leveraging email, social media, and paid digital.
• Drive the acquisition roadmap including creative development & testing, audience segmentation & targeting, &, budget management
• Accurately forecast customers acquisition goals, accounting for seasonality, an increasingly diversified product mix, and channel overlap and validate new channels and partners
• Deliver against KPIs optimizing against customer lifetime value to meet annual forecast and goals
• Work with development and product teams to ensure user experience is as frictionless as possible, and improve conversion rates at each step of the user flow.

Plano, Texas, US

• Overhauled website revamp with modern design, responsive frameworks, SEO, brand consistency and lead generation.
• Formulated ecommerce roadmap and managed global cross-functional teams and agency partners to meet KPIs
• Oversaw evolving marketing budgets by seeking cost productivities for the global pipeline and served as a key representation and negotiator in media buying
• Implemented and tracked SEM strategies, including paid search, paid social and print advertising
• Utilized web analytics and SEO tools to monitor, analyze, and optimize website activity, traffic, rankings, conversions, competitor analysis, and overall metrics
• Created weekly/monthly reporting, analytics, and performance insights for digital marketing campaigns

• Managed a team of technical and non-technical experts in design, implementation and KPI execution for a custom Shopify ecommerce site that resulted in 20% of company ROI
• Designed go-to-market (GTM) plans for 5 new product launches and streamlined consumer insight research, packaging design and promotional material assets
• Developed and implemented trade show database using Microsoft Access, improved organization and efficiency of event execution
• Implemented audience segmentation strategy based on the purchase activity of email subscribers
• Executed Amazon strategy on vendor and seller products
• Managed customer activation, affiliate and loyalty programs that increased site traffic and conversions

Irving, Texas, US

• Optimized integrated B2C campaigns and provided strategic direction to maximize ROI for top health and beauty brands such as Protector & Gamble, Kraft, and Unilever
• Created marketing proposals for potential clients that included recommended budgets, consumer/shopper/category data, and marketing mix strategy
• Executed quantitative and qualitative analysis on performance using various data sources to measure risks and opportunities for clients
• Optimized copy, landing pages, and keyword bids along with understanding the fluctuation of product assortment and debut dates

Columbia, MO, US

• Daily management of SEM and display campaigns, implemented bid strategies, keyword expansions, and provided budget recommendations for healthcare and finance/banking
• Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness

Baton Rouge, LA, US

• Developed key content marketing assets including webinars, whitepapers, and press releases
• Responsible for generating event timelines, meeting schedules, and to help manage clients through the project planning and approval process
• Accountable for the approval process and project phase-gates, ensured all details and assets were reviewed and signed-off on by key stakeholders
• Generated 10% lift in new member subscriptions by increasing brand awareness through social media campaigns, community events, and A/B testing marketing collateral

Manage all social media accounts and assist with promotions within those media outlets.Increased Brand Visibility via public relations campaignsPerformed promotional activities: Press releases, advertisements and liaising with other venues to maximize local PR opportunities. Participated in strategic development and implementation of community relation.

Baton Rouge, Louisiana, US

Created promotions, events and activities related to effective marketing for the casino and land-based operationsManaged and developed existing databases via Microsoft ExcelAssisted with direct mail pieces to be sent to premium and preferred (Constant Contact)Oversaw ad sales and implementation including banner ads, property collateral, and contextual.

Assisted the Web Director in overseeing all operations on the Station's website, www.tigertv.tv, managed a team of reporters, edited online stories, uploaded videos from previous recorded shows on to the website, and reported and edited 2-3 minute packages and VO

Bs - Communications Studies, Communication And Media Studies

High School