Andrea Conrad Email & Phone Number

Seattle, Wa

As a tenured brand and communications leader, my marketing responsibilities expanded to support emerging business objectives, needs, strategies, and growth opportunities in marketing disciplines. Strategic problem-solving at this stage required collaboration and influence across business units, divisions, and operations, in order to build cost-saving initiatives, drive organic growth and contribute to marketing leverage. In this dynamic role, I oversaw up to 5 departments, including external/internal communications, agencies, brand marketing, customer insights, social/influencer, customer experience and programs, and international marketing. Led brand direction for customer service leadership, training, and knowledge management. My reports ranged from marketing specialists to senior managers to the SVP level on the agency side. KEY ACHIEVEMENTS:➤ Used storytelling to surpass brand awareness KPIs by double digits despite reductions in headcount and budget.➤ Created a communications strategy that ensured business continuity for customers, vendors, and employees throughout the pandemic and internal reorganizations.➤ Designed and executed a communications strategy, coordinating multi-disciplinary efforts, for Zulily’s largest to-date program; surpassed brand KPIs and YoY comps for this CEO-sponsored initiative.➤ Developed a content supply chain to increase organic pathways; drove 5x times the previous year’s traffic in 30 days and increased page views and session duration.➤ Designed A/B tested CSR/ESG programs to compel conscious consumers and borrow brand equity and trust to drive traffic, conversion, repeat purchases, and larger average order values.➤ Led carbon footprint analysis to design reasons to believe and pilot a sustainability program that resonated with customers and increased AOV, pack factor, and customer engagement. ➤ Created product lines, in collaboration with influencers, that drove brand awareness and sales demand among core customer moms.

Seattle, Washington, United States

I brought my deep experience in building consumer technology brands to Zulily, a publicly traded billion-dollar e-tailer. At the outset, I led teams across brand marketing, customer insights, consumer and corporate PR, executive communications, internal communications, thought leadership, crisis & issues management, and employer brand, with key contributions to investor relations and a key stakeholder in Integration Management Office (IMO) program and project management. Leading these brand channels and teams, I dove deeply into brand insights and market research to understand the voice of our customers and galvanize brand management and brand storytelling across all stakeholders: customers, the street, parent company, vendors, partners, and more. By mid-2015, I added the social team and built brand continuity and integration with customer service. We piloted and built new channels like FB Live and increased video content strategy. Later that year, I took on affiliate marketing and content marketing alongside increased agency management. The Facebook Messenger team, which represented an emerging asynchronous channel, moved to my oversight to optimize synergy across social and paid social. Company growth led to the addition of public affairs functions and relationships such as government relations, economic development, and corporate social responsibility to my purview.KEY ACHIEVEMENTS:➤ Increased brand storytelling KPIs by double digits YoY since 2015, despite flat resource allocations.➤ Expanded organic brand channel audiences and achieved triple-digit growth.➤ Provided Zulily brand leadership for QVC Group integration, 100 marketing tests in year 1 and repositioning and rebranding on NASDAQ.➤ Improved product variety, availability, and pricing for an affiliate channel, doubling demand. ➤ Spearheaded successful innovations e.g., Facebook Live offering new ways to shop and seek customer service support and driving customer engagement and retention.

New York, New York, United States

With deep experience rooted in consumer brand building and storytelling, I forged new opportunities to build, lead, and retain a growing consumer technology practice for this award-winning agency. Building and developing a team for growth combined with new business needs: strategy, digital, social and influencer marketing, sales enablement and more, diversified and and required excelling at all communications strategies. We were a one-stop-shop for disruptive and innovative brands and businesses, handling corporate positioning to influence fundraising, IPOs, M&A, brand architecture building, and more. I provided strategic counsel and led teams to manage 12+ clients at any one time. Our client base included Series C, newly publicly traded, and Fortune 500 companies in the digital consumer technology space across numerous verticals: finance, sports, dating, travel, gaming, food, deals, and more. I developed a team including individual contributors from coordinators to the VP level, leading them to devise integrated campaigns to educate, influence, and engage consumers with clients’ brands. Campaign strategies included integrated brand marketing, media strategy and media relations, thought leadership, and social, influencer, and experiential marketing, to achieve business outcomes. KEY ACHIEVEMENTS:➤ Led the team in developing a breakthrough earned media strategy; in 2013 alone, we secured more than 3,000+ earned stories, with a cost per million impressions (CPM) of between $0.25 and $1.50. ➤ Developed a new business pipeline based; Grew the practice by 75% year-over-year.➤ Drove communications strategy for high growth IPO, industry setting M&A, and VC investment.➤ Organically grew client accounts to include social media and influencer marketing. Clients included, e.g.: Airbnb, Indeed, Zynga, OpenTable, eBay, Rent.com, CafePress.com, Getty Images, American Express, Advanced Micro Devices, HowAboutWe, StumbleUpon, Joyus, OUYA, Yahoo!

Greater New York City Area

I focused on developing marketing communications strategies for household name brands, including Yahoo!, Remy Cointreau USA, and Proximo, among others. I managed a high-performing team of account supervisors, account executives, and coordinators. For any given account, we developed strategies for branding, influencer marketing, corporate social responsibility (advocacy for a cause), and grassroots and mobile campaigns. Helping M Booth prepare for the future, I reviewed new technologies and explored new distribution channels and strategic partnerships. KEY ACHIEVEMENTS:➤ Developed key relationships to identify new business opportunities among disruptive and industry-leading technologies to establish consumer technology practice and vertical PR expertise. ➤ Aligned communications strategy with business priorities, leading to effective award-winning programs. Delivered proven results, increasing client retention.➤ Earned a double promotion based on my accomplishments and contributions to the business; I skipped the account supervisor title and went straight from senior account executive to senior account supervisor.Clients included, e.g.: Yahoo! Travel, Yahoo! Auto, Travelzoo, Fly.com, Turbine, Pokerroom.com, Frommer's Unlimited, Champagne Piper-Heidsieck, Champagne Charles Heidsieck, Masi Wines, The Macallan, Highland Park, The Famous Grouse, Gran Centenario, Azul, Maestro Dobel, Cointreau.

New York City Metropolitan Area

Progressive growth in global agency driving day-to-day account management, team leadership, breakthrough media relations strategy and headline driving storytelling for Fortune 500 companies. First to pilot secondment program from NYC to London in global agency setting precedent for high performing development opportunities. Expert at crafting a vision and narrative, client relations, budgeting, reporting and metrics, and contributions to new business development and organic growth. Wrote and edited press materials and developed media relationships to influence storytelling outcomes.KEY ACHIEVEMENTS: Rapid development, growth, and progression through newly professional PR career leveling to senior account management in the U.S. and abroad, focusing on UK and EMEA markets.➤ Senior Account Executive/Account Manager (U.K.) April 2005-February 2006➤ Account Executive (NYC) November 2003-March 2005➤ Assistant Account Executive/Freelancer (NYC) January 2003-October 2003Clients included e.g.,: Starbucks (UK), Cadbury Schweppes, Masterfoods, JCPenney, The J.M. SmuckerCompany (Jif, Smucker's/JJP, Uncrustables, Pillsbury, Hungry Jack, Crisco/Sprays/Oils/Trans Fat Free), Nestle (UK), P&G, 3M, Diageo (US & UK), Tilley Endurables, Ford, Michelin, LG Electronics, Plymouth Gin, Danzka Vodka, Tanqueray Gin, Hilton Hotels, Embassy Suites, Hampton Inn, Yahoo! Answers.

Seattle, Wa

Seattle, Wa