As a Brand strategist and Project Manager I help companies build and maintain a strong, consistent brand identity that drives business success:🟩 I am responsible for developing and executing strategies that help establish and build a brand's identity and reputation;🟩 I work to identify a brand's target audience, define its unique value proposition, and develop messaging and positioning that resonates with consumers; 🟩 I conduct research and analyze data to better… Show more As a Brand strategist and Project Manager I help companies build and maintain a strong, consistent brand identity that drives business success:🟩 I am responsible for developing and executing strategies that help establish and build a brand's identity and reputation;🟩 I work to identify a brand's target audience, define its unique value proposition, and develop messaging and positioning that resonates with consumers; 🟩 I conduct research and analyze data to better understand market trends and consumer behavior;🟩 I use this information to develop creative solutions and marketing campaigns that help to differentiate a brand from its competitors;🟩 I work closely with other members of a company's marketing and creative teams to ensure that all messaging and branding efforts are consistent and aligned with the brand's overall goals and objectives; 🟩 I collaborate with external agencies and partners, such as advertising agencies or public relations firms, to develop and execute integrated marketing campaigns.🟩 Clients (up to now): Amplifon, ATM (Azienda Trasporti Milanesi), Blue Lagoon Iceland, Boffetti, Chicco, Corob, DLA Piper, Elleci, Fagron, Fresenius Medical Care, Mooney, MooneyGo, Negribossi, Plasmon, Sabra, Sella&Mosca, Sisal Group, Sperlari, Tederic, Togni (Gocciablu), Twinkly, Vittoria Assicurazioni, Vök Baths Iceland.To explore further: www.designgroupitalia.comwww.alkemy.com Show less

As a Digital Account Executive in a PR Agency, I helped businesses build and maintain a strong online presence through effective digital PR and social media management. My key responsibilities and expertise areas included:🟩 Influencer Marketing: mapped, scouted, and profiled influencers to identify the best fit for the brand and target audience;🟩 Communication Strategy: designed and implemented communication strategies that aligned with the brand's goals and… Show more As a Digital Account Executive in a PR Agency, I helped businesses build and maintain a strong online presence through effective digital PR and social media management. My key responsibilities and expertise areas included:🟩 Influencer Marketing: mapped, scouted, and profiled influencers to identify the best fit for the brand and target audience;🟩 Communication Strategy: designed and implemented communication strategies that aligned with the brand's goals and objectives;🟩 Brand Activations: developed and executed creative campaigns that engaged consumers and promoted brand awareness across digital channels;🟩 Reporting: collected and analyzed data from various digital platforms, such as Sysomos, Google Trends, Crimson Hexagon, Social Bakers, Twitter Analytics, Facebook Insights, and Instagram Insights, to create insightful reports and recommendations;🟩 Social Media Management: developed content calendars, created content strategies, daily monitoring, direct engagement, and CRM to manage and grow a brand's social media presence;🟩 Live Posting at Events: developed real-time and newsjacking creativity to engage audiences during events, such as live tweeting, Facebook Live, Instagram Stories, Snapchat, and Periscope.🟩 Clients: Alcatel Lucent, Bose Italia, Castrol Italia, LinkedIn Italia, Mutti Pomodoro, Virgin Active, Wind and Tre Italia.To explore further: www.edelman.it Show less

As a (Junior) Marketing Specialist at FlixBus Italia, I provided support to the marketing team in developing and executing marketing campaigns aimed at promoting the FlixBus brand and driving sales. Among my key responsibilities:🟩 Conducted market research and analyzed data to identify market trends and consumer behavior;🟩 Assisted with the creation of marketing materials, such as brochures, flyers, and digital ads, to promote FlixBus services and products;🟩… Show more As a (Junior) Marketing Specialist at FlixBus Italia, I provided support to the marketing team in developing and executing marketing campaigns aimed at promoting the FlixBus brand and driving sales. Among my key responsibilities:🟩 Conducted market research and analyzed data to identify market trends and consumer behavior;🟩 Assisted with the creation of marketing materials, such as brochures, flyers, and digital ads, to promote FlixBus services and products;🟩 Coordinated the production and distribution of marketing materials, ensuring that they were delivered on time and within budget;🟩 Assisted with the planning and execution of events and promotions, such as product launches and sales campaigns;🟩 Monitored and reported on the effectiveness of marketing campaigns, using tools such as Google Analytics and social media analytics;🟩 Assisted with the management of FlixBus Italia's social media channels, creating content calendars, monitoring engagement, and responding to customer inquiries;🟩 Provided administrative support to the marketing team, such as scheduling meetings, managing budgets, and maintaining marketing databases;🟩 Collaborated with other departments, such as sales and customer service, to ensure that marketing efforts were aligned with the company's overall goals and objectives.To explore further: www.flixbus.it Show less