Andrea Cotrim Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

• Develop and implement data-driven product strategies aligned with market trends• Lead AI integration and digital transformation initiatives• Foster cross-functional collaboration for cohesive strategy implementation• Drive customer-centric innovations using emerging technologies• Conduct workshops on data strategy and creative problem-solvingAs Chief Strategy Officer at Just a Little Data, I’m immersed in the exciting world of data-driven innovation. This role energizes me, allowing me to blend creative thinking with strategic acumen to drive transformative solutions. I’m constantly inspired by the potential of data analytics and AI to uncover genuine user needs and unspoken desires. While proud of our achievements in creating meaningful digital experiences, I remain dedicated to pushing boundaries and exploring new frontiers in data strategy and product innovation.

São Paulo Area, Brazil

The turning point. In a career shift from creative to strategy and business design, I embarked on inventing and improving products, starting from concept drafting to design conception, product/service development, and marketing plan definition. Each phase involved design sprints with key stakeholders.By creating new or redesigned data-driven products, I discovered the potential to carve out new market spaces or expand existing ones by enabling users to achieve their goals faster, better, and more effortlessly than anticipated. Identifying genuine tension or unspoken desires became crucial, shifting the focus towards understanding what people truly want to do, rather than convincing them of an unreal need.

São Paulo Area, Brazil

• Collaborated on development of Next App, a digital banking solution for millennials• Led ideation and design sprints with executive stakeholders• Developed user-centric digital experiences for financial services• Created strategies to simplify complex financial systems for digital natives• Directed cross-functional teams in UX/UI design and implementation

São Paulo Area, Brazil

• Led creative strategy for Colgate and Palmolive campaigns across Latin America• Developed cross-cultural marketing strategies aligned with global brand guidelines• Managed creative teams, fostering innovation and excellence• Balanced creative vision with business objectives for impactful campaigns• Presented campaign concepts and results to C-level executives

São Paulo Area, Brazil

• Led creative strategy for global client accounts across multiple industries• Developed cutting-edge concepts for new business pitches• Managed creative teams, promoting a culture of innovation and risk-taking• Collaborated with strategy and technology teams on digital solutions• Oversaw creative process for major brands including Nespresso and PayPal

Sao Paulo

Led 90% of the pitches gaining 60% of thoseDelivered strategic campaigns for major accountsLed creative process from ideation to execution, aligning with conversion goalsDeveloped innovative brand communication strategiesConducted creative talks to stimulate fresh ideas and approaches

São Paulo Area, Brazil

• Led the strategy, ideation and creation of new website for Itaú, Brazil’s largest bank• Directed development of user-centric digital experiences for financial services• Managed cross-functional teams of designers, developers, and content creators• Implemented innovative digital strategies for major brands (Nextel, Whirlpool, Philips)• Presented creative concepts and digital solutions to C-level stakeholders

Sao Paulo

• Collaborated with a dynamic team to deliver 10+ digital campaigns across Beer, Fashion, Sports, and FMCG industries in 7 months• Crafted compelling digital campaigns for LG and Olympus, increasing online engagement • Led creative efforts in successful pitches for Stella Artois and Loungerie• Developed innovative digital concepts tailored to each industry, improving campaign ROI• Adapted quickly to diverse client needs, reducing revision cycles by 30% and improving client satisfaction scores

During my time at Wunderman, I had the privilege of working with a diverse range of clients, spanning both the high-end luxury segment and the opposite end of the spectrum: retail. This allowed me to gain a comprehensive understanding of the industry and cater to a wide array of audiences.For high-end clients such as Vivo, Land Rover, Bradesco, and American Express, we crafted tailored experiences that exuded sophistication and exclusivity. From immersive events to meticulously designed high-end printed catalogs, we left no detail unattended to ensure a remarkable brand experience for their VIP clientele.Simultaneously, I also delved into the world of retail, where we tackled projects aimed at capturing the attention of mass-market consumers. This dynamic range of clientele enriched my skill set and provided valuable insights into catering to diverse audiences.Furthermore, I had the opportunity to contribute to global pitches, showcasing my creative abilities on an international scale and playing a part in securing new accounts for the agency. This multidimensional experience allowed me to thrive in both high-end and retail environments, honing my ability to adapt to varying client needs and deliver exceptional results.

This was the ultimate hub for immersing myself in the intricacies of the Brazilian Real Estate market. However, our journey extended beyond real estate as we had the opportunity to embark on a plethora of diverse creative projects. Operating with a lean and nimble team primarily dedicated to interface design, I learned how to maximize limited budgets within tight deadlines across various industries. Every aspect of the process was handled internally, and I took charge of the creative planning and seamless execution.

Owning my own company has been a challenging yet rewarding journey, akin to a real-life school of wisdom. Throughout this experience, I have acquired invaluable knowledge in various aspects, from talent acquisition to efficient operation management.Among our esteemed clientele were renowned brands such as Açucar União, Camargo Correa, Mapa Professional, Nuk, and several others. Our specialization lies in crafting unparalleled user experiences through captivating design interfaces. We seamlessly integrate both client and server-side elements, ensuring a harmonious digital presence. Even in a time when the internet was still evolving, we consistently delivered cutting-edge solutions, including pro-bono projects that truly made a difference.