Andrea Cotrim

Andrea Cotrim Email and Phone Number

AI Product Manager @ Just a Little Data / Unlock Knowledge
State of São Paulo, Brazil
Andrea Cotrim's Location
São Paulo, São Paulo, Brazil, Brazil
Andrea Cotrim's Contact Details
About Andrea Cotrim

Andrea Cotrim is a AI Product Manager at Just a Little Data / Unlock Knowledge. She possess expertise in creative strategy, art direction, creative direction, flash, advertising and 16 more skills. She is proficient in Spanish and English. Colleagues describe her as "Trabalhar com Dea foi uma experiência marcante na minha carreira. Mais do que uma profissional com uma combinação rara de criatividade, estratégia e análise de dados, ela é uma líder que inspira pelo exemplo. Apesar de ocupar a posição de Head, Andrea não hesita em colocar a mão na massa quando necessário, mostrando que colaboração é um dos principais pilares do seu estilo de trabalho. Além disso, sua capacidade de dar feedbacks construtivos é um verdadeiro presente: ela sabe exatamente… Show more" and "Eu tive o privilégio de trabalhar com Andrea Cotrim, uma profissional que realmente se destaca em todos os sentidos. Andrea é uma figura excepcional, alguém que pensa "fora da caixa" e sempre busca soluções inovadoras. Sua abordagem única e criativa para resolver problemas é inspiradora e eficaz, tornando-a uma líder inigualável. Trabalhar sob a liderança de Andrea foi uma experiência enriquecedora e transformadora. Ela não apenas lidera com visão e clareza, mas também se… Show more"

Andrea Cotrim's Current Company Details
Just a Little Data / Unlock Knowledge

Just A Little Data / Unlock Knowledge

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AI Product Manager
State of São Paulo, Brazil
Website:
just.bi
Employees:
68
Andrea Cotrim Work Experience Details
  • Just A Little Data / Unlock Knowledge
    Ai Product Manager
    Just A Little Data / Unlock Knowledge
    State Of São Paulo, Brazil
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  • Just A Little Data
    Chief Strategy Officer (Cso)
    Just A Little Data Feb 2023 - Present
    São Paulo, Brazil
    • Develop and implement data-driven product strategies aligned with market trends• Lead AI integration and digital transformation initiatives• Foster cross-functional collaboration for cohesive strategy implementation• Drive customer-centric innovations using emerging technologies• Conduct workshops on data strategy and creative problem-solvingAs Chief Strategy Officer at Just a Little Data, I’m immersed in the exciting world of data-driven innovation. This role energizes me, allowing me to blend creative thinking with strategic acumen to drive transformative solutions. I’m constantly inspired by the potential of data analytics and AI to uncover genuine user needs and unspoken desires. While proud of our achievements in creating meaningful digital experiences, I remain dedicated to pushing boundaries and exploring new frontiers in data strategy and product innovation.
    View
  • Just A Little Data
    Head Of Data Business Experience - Creative & Strategy @ Just A Little Data / The B Network
    Just A Little Data Apr 2019 - Mar 2023
    São Paulo Area, Brazil
    The turning point. In a career shift from creative to strategy and business design, I embarked on inventing and improving products, starting from concept drafting to design conception, product/service development, and marketing plan definition. Each phase involved design sprints with key stakeholders.By creating new or redesigned data-driven products, I discovered the potential to carve out new market spaces or expand existing ones by enabling users to achieve their goals faster, better, and more effortlessly than anticipated. Identifying genuine tension or unspoken desires became crucial, shifting the focus towards understanding what people truly want to do, rather than convincing them of an unreal need.
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  • R/Ga
    Creative Director
    R/Ga Mar 2018 - Oct 2018
    São Paulo Area, Brazil
    • Collaborated on development of Next App, a digital banking solution for millennials• Led ideation and design sprints with executive stakeholders• Developed user-centric digital experiences for financial services• Created strategies to simplify complex financial systems for digital natives• Directed cross-functional teams in UX/UI design and implementation
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  • Young & Rubicam Group
    Executive Creative Director
    Young & Rubicam Group Apr 2016 - Mar 2018
    São Paulo Area, Brazil
    • Led creative strategy for Colgate and Palmolive campaigns across Latin America• Developed cross-cultural marketing strategies aligned with global brand guidelines• Managed creative teams, fostering innovation and excellence• Balanced creative vision with business objectives for impactful campaigns• Presented campaign concepts and results to C-level executives
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  • Vml
    Executive Creative Director
    Vml Jan 2016 - Feb 2017
    São Paulo Area, Brazil
    • Led creative strategy for global client accounts across multiple industries• Developed cutting-edge concepts for new business pitches• Managed creative teams, promoting a culture of innovation and risk-taking• Collaborated with strategy and technology teams on digital solutions• Oversaw creative process for major brands including Nespresso and PayPal
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  • Vml
    Creative Director
    Vml Sep 2014 - Jan 2016
    Sao Paulo
    Led 90% of the pitches gaining 60% of thoseDelivered strategic campaigns for major accountsLed creative process from ideation to execution, aligning with conversion goalsDeveloped innovative brand communication strategiesConducted creative talks to stimulate fresh ideas and approaches
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  • Sunset Comunicação
    Creative Director
    Sunset Comunicação Sep 2012 - Sep 2014
    São Paulo Area, Brazil
    • Led the strategy, ideation and creation of new website for Itaú, Brazil’s largest bank• Directed development of user-centric digital experiences for financial services• Managed cross-functional teams of designers, developers, and content creators• Implemented innovative digital strategies for major brands (Nextel, Whirlpool, Philips)• Presented creative concepts and digital solutions to C-level stakeholders
  • Sunset Comunicação
    Head Of Creatives
    Sunset Comunicação Sep 2011 - Sep 2012
    Sao Paulo
  • Sinc
    Sr Art Director
    Sinc Feb 2011 - Sep 2011
    • Collaborated with a dynamic team to deliver 10+ digital campaigns across Beer, Fashion, Sports, and FMCG industries in 7 months• Crafted compelling digital campaigns for LG and Olympus, increasing online engagement • Led creative efforts in successful pitches for Stella Artois and Loungerie• Developed innovative digital concepts tailored to each industry, improving campaign ROI• Adapted quickly to diverse client needs, reducing revision cycles by 30% and improving client satisfaction scores
  • Wunderman
    Sr Art Director - Freelancer
    Wunderman Oct 2010 - Feb 2011
    During my time at Wunderman, I had the privilege of working with a diverse range of clients, spanning both the high-end luxury segment and the opposite end of the spectrum: retail. This allowed me to gain a comprehensive understanding of the industry and cater to a wide array of audiences.For high-end clients such as Vivo, Land Rover, Bradesco, and American Express, we crafted tailored experiences that exuded sophistication and exclusivity. From immersive events to meticulously designed high-end printed catalogs, we left no detail unattended to ensure a remarkable brand experience for their VIP clientele.Simultaneously, I also delved into the world of retail, where we tackled projects aimed at capturing the attention of mass-market consumers. This dynamic range of clientele enriched my skill set and provided valuable insights into catering to diverse audiences.Furthermore, I had the opportunity to contribute to global pitches, showcasing my creative abilities on an international scale and playing a part in securing new accounts for the agency. This multidimensional experience allowed me to thrive in both high-end and retail environments, honing my ability to adapt to varying client needs and deliver exceptional results.
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  • Hypnotiq
    Creative Director
    Hypnotiq Nov 2009 - Oct 2010
    This was the ultimate hub for immersing myself in the intricacies of the Brazilian Real Estate market. However, our journey extended beyond real estate as we had the opportunity to embark on a plethora of diverse creative projects. Operating with a lean and nimble team primarily dedicated to interface design, I learned how to maximize limited budgets within tight deadlines across various industries. Every aspect of the process was handled internally, and I took charge of the creative planning and seamless execution.
  • Pulpo / Arroz Com Feijão
    Founder And Creative Director
    Pulpo / Arroz Com Feijão Jun 2003 - Mar 2009
    Owning my own company has been a challenging yet rewarding journey, akin to a real-life school of wisdom. Throughout this experience, I have acquired invaluable knowledge in various aspects, from talent acquisition to efficient operation management.Among our esteemed clientele were renowned brands such as Açucar União, Camargo Correa, Mapa Professional, Nuk, and several others. Our specialization lies in crafting unparalleled user experiences through captivating design interfaces. We seamlessly integrate both client and server-side elements, ensuring a harmonious digital presence. Even in a time when the internet was still evolving, we consistently delivered cutting-edge solutions, including pro-bono projects that truly made a difference.
  • Tomate
    Art Director
    Tomate Oct 2002 - May 2003
  • Mlab/Neoris
    Art Director
    Mlab/Neoris Nov 2001 - Oct 2002
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  • Alterbrain/Texlinea
    Digital Designer
    Alterbrain/Texlinea Nov 1999 - Nov 2001
  • Oplaneta.Com
    Flash Coder
    Oplaneta.Com Apr 1999 - Nov 1999

Andrea Cotrim Skills

Creative Strategy Art Direction Creative Direction Flash Advertising Interaction Design Illustration Graphic Design User Experience Interactive Advertising Digital Strategy User Interface Design Online Advertising Concept Development Email Marketing Web Design Art Information Architecture Visual Communication Graphics Motion Graphics

Frequently Asked Questions about Andrea Cotrim

What company does Andrea Cotrim work for?

Andrea Cotrim works for Just A Little Data / Unlock Knowledge

What is Andrea Cotrim's role at the current company?

Andrea Cotrim's current role is AI Product Manager.

What is Andrea Cotrim's email address?

Andrea Cotrim's email address is an****@****rga.com

What skills is Andrea Cotrim known for?

Andrea Cotrim has skills like Creative Strategy, Art Direction, Creative Direction, Flash, Advertising, Interaction Design, Illustration, Graphic Design, User Experience, Interactive Advertising, Digital Strategy, User Interface Design.

Who are Andrea Cotrim's colleagues?

Andrea Cotrim's colleagues are Éric Santos, Marianne Baptista, Amanda Cesario 🏳️‍🌈, Cristiane Rosa, João Pedro Dos Santos Novais, Isabela Rocha, Juliana Vicente.

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