Andrea Foster Email & Phone Number

Wixom, Michigan, United States

Birmingham, Michigan

Elevated to a senior leadership role and charged with managing and developing a team of 10 direct reports, administering budgets, and overseeing daily operational excellence initiatives. Engages in ongoing training and mentoring as well as performance review and development while ensuring project milestones are tracked and achieved. Participates in client calls and strategizes with external Information Technology teams. Conveys information regarding integrations and specifications while… Show more Elevated to a senior leadership role and charged with managing and developing a team of 10 direct reports, administering budgets, and overseeing daily operational excellence initiatives. Engages in ongoing training and mentoring as well as performance review and development while ensuring project milestones are tracked and achieved. Participates in client calls and strategizes with external Information Technology teams. Conveys information regarding integrations and specifications while answering questions and issues. Communicates updates to the Executive Team on a weekly basis and confirms transparency on any outstanding issues. • Recipient of multiple performance-based promotions as the organization grew from a start-up team of 30 to 500+ in multiple locations across the United States. • Aligns the strengths and skill sets of team members to ensure best practices and project completion. • Scopes out projects and strategizes with Senior Leaders; charged with charting the “big picture” for the company and negotiating contracts for projects that encompass hundreds of man hours and generate tens of thousands in revenue. Show less

Birmingham, Michigan

Birmingham, Michigan

Championed the successful execution of complex digital marketing and advertising projects while ensuring seamless coordination between technical teams, creative professionals, and Automotive OEM clients. Collaborated with clients and internal stakeholders to define project scopes, goals, and deliverables. Devised comprehensive technical project plans and outlined tasks, timelines, resources, and requirements. Served as the main point of contact for clients and maintains clear and open lines of… Show more Championed the successful execution of complex digital marketing and advertising projects while ensuring seamless coordination between technical teams, creative professionals, and Automotive OEM clients. Collaborated with clients and internal stakeholders to define project scopes, goals, and deliverables. Devised comprehensive technical project plans and outlined tasks, timelines, resources, and requirements. Served as the main point of contact for clients and maintains clear and open lines of communication while providing regular updates, addressing concerns, and ensuring expectations are met and exceeded. • Partnered with creative and software delivery teams to communicate and convey project requirements, targets, specifications, and more; ensured buy in and eliminated roadblocks to success. • Prioritized builds for software development teams, reviewed and tested all tickets in multiple staging environments, and acquired client sign off prior to production launch. • Reviewed, edited, and tested basic XML/ADF. Show less

Birmingham, Michigan

Recruited to a start-up organization to oversee digital marketing and sales programs targeted at global luxury performance automotive brands. Engaged in considerable project and portfolio management while strategizing with cross-functional and multi-disciplinary departments, including SEO, SEM, Advertising, Graphic Design, Website Development, Operations, and Executive Management. Responsible for organizing and tracking workflows, schedules, and deadlines associated with campaigns, special… Show more Recruited to a start-up organization to oversee digital marketing and sales programs targeted at global luxury performance automotive brands. Engaged in considerable project and portfolio management while strategizing with cross-functional and multi-disciplinary departments, including SEO, SEM, Advertising, Graphic Design, Website Development, Operations, and Executive Management. Responsible for organizing and tracking workflows, schedules, and deadlines associated with campaigns, special events, promotions, and lead integration. • Identified, hired, onboarded, and coached a team of 15; ensured understanding and adherence to processes and procedures while facilitating professional skills development. • Led and supervised five content creators in the development and localization of website content; handled the review of original content and supporting assets provided by JLR Global and agency offices located in the UK. Adjusted language, spelling, storytelling, and voice to capture US specifications. • Managed multiple teams of website developers and third-party vendors; created and implemented website design while tracking key performance indicators and lead generation statistics via completed contact forms and other avenues. • Controlled content and website development for JaguarUSA.com & LandRoverUSA.com as well as other Canadian properties, including all two-tier account and product websites. • Advised on technical project direction while engaging in revenue generation and cost reduction initiatives; successfully increased efficiencies and optimized processes. • Pitched a new Content Management System to Senior Leadership that supported how accounts would request and notify internal teams of their needs; results improved how work was completed by the delivery team, enhanced reporting, boosted efficiencies, and enabled team growth and satisfaction.• Facilitated cross training of internal employees; served as a Subject Matter Expert on the enterprise’s CMS. Show less

Detroit, Michigan

Played a crucial role in securing optimal media placements and partnerships while managing a diverse client portfolio and ensuring advertising campaign success. Collaborated across the organization, engaged in budget administration and management, and built high-value relationships with internal and external stakeholders. Responsible for conducting research and analyzing data to evaluate the effectiveness of media placements.• Oversaw a client portfolio that included IKEA, Paramount, AT&T… Show more Played a crucial role in securing optimal media placements and partnerships while managing a diverse client portfolio and ensuring advertising campaign success. Collaborated across the organization, engaged in budget administration and management, and built high-value relationships with internal and external stakeholders. Responsible for conducting research and analyzing data to evaluate the effectiveness of media placements.• Oversaw a client portfolio that included IKEA, Paramount, AT&T, Ford, LMDA, Scotts, and Taco Bell; managed annual budgets of $360M+ while confirming alignment of media plans with clients’ goals. • Served as the Media Lead on multiple business development initiatives and pitches to attract new clients. • Built relationships with media reps, planners, and supervisors at national firms as well as TV and Radio Sales Managers; negotiated some of the lowest unit rates on behalf of clients. • Created a national media activity update on a monthly basis that was distributed to clients, automotive dealers, and field officers. • Engaged in research that aligned Lincoln brand targeting with appropriate media outlets; results drove sales in 96%+ of Lincoln retail markets. • Handled one of the most robust Ford network TV campaign launches; doubled sales in some of the top North American F-150 markets. Show less